Our special business plan for tech startups
Based on our own experience, we acknowledge that getting your idea in front of the right journalists, investors and influencers is an important factor in the crucial moments of any early-stage business. But we also know that a full-scale PR program with a top agency isn’t always achievable for fledgling companies.
Once the right audience, messages, visuals, and relevant content are defined, what matters is the best way to put your initiative in front of the right set of eyes. It’s our job to decide how to reinforce the right messages through the best use of owned, earned, and paid media. We work with you to create engaging, shareable content. Then we execute across the right channels and continually optimize the balance of paid, owned and earned.
Our amplification approach ensures that target goals are aligned with your overall company objectives. The right content, delivered in the right way, ensures the broadest possible reach for your brand.
What We Do
Nurturing trough the Funnel
Comelite PR has a talented staff of writers who develop compelling content that engages and inspires our clients’ target markets.
Media Strategy Building
Driving targeted press coverage for our clients in influential media outlets.
Tell us your target audience and measure your progress
- developing a content strategy
- a blog calendar
- writing blog posts
- keyword research
- tweaking web content
- Writing and refreshing web copy
- Getting you published in authority websites and tech blogs
- giving back links to your site and blog posts in relevant articles and pages
- Social media property audits
- Social media strategy development
- Social media channel management
- Blog management
- Content development
- Corporate social media guideline creation
(Provided in conjunction with our strategic communications partners)
- Web development
- Branding strategy
- Content development
- Email marketing
- Graphic design
- Video production
Our Clients Have Been Featured In
As the technology sector is the most driving and evolving industry of our era, public trends and demands are constantly changing. As a business principle, we are always in touch with tech audiences. We interview the so-called buyers to learn what prospects are thinking as they weigh their B2B technology purchase options. This journalistic-style process uncovers actionable insights — attitudes, concerns and decision criteria that guide buyers to choose you or a competitor. This is the first step to develop a bond of familiarity with buyers that your competitors simply can’t touch.
We turn buyer personas into marketing ROI. We update your elevator pitch and sales scripts, recommend PR, social media and content strategy improvements. It’s marketing with the precision needed to deliver predictable ROI in today’s environment.
Comelite PR has a philosophy of “selling in” clients’ news and narratives. We work with our clients, as well as journalists, market analysts and influencers, to find opportunities where they align. This results not only in coverage, but also in key placements (homepage, above the fold, first screen, etc.) that increase, expand or sustain earned media value. Our network quickly connects our clients to the right influencers focused on targeted topics, trends or technologies.