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Case Study: Desert Grove Database MS

A Start

One of our latest work, Desert Grove database management system, based in UAE, was first a start-up idea back in September 2016. The main founder, Mr. Michel Kalai came to our teams, as we had done a few projects with him before. Comelite teams and Project Department worked closely with Mr. Kalai to analyse, guide and prepare the foundations of Desert Grove database management system.

At the start, the client initially needed something flexible, with the ability to build on to it, and at the same time, displaying uniqueness and elegance. As explained in the intro, the Desert Grove story began with a simple idea: enable anyone to create the perfect environment to enrich one’s personal life to the fullest.

As most start-up ideas, our teams combined with the client, had to do define goals, targets, analyse the flows and much more. Finally, after 3 months of planning, going back and forth, the plan was ready.

Getting the Wheels Rolling

The Desert Grove application was based on Laravel, a PHP framework popular for speedy development, simple syntax pattern, database flexibilities and secure mechanisms. Providing a smooth interface for the custom development, Comelite teams took advantage to base the Desert Grove application on this MVC platform, with its function-rich libraries.

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Needless to mention, the Comelite teams also prepared the main company logo with authentic design, and the divisions logos, business cards and letterheads.

Get to Know the Purpose

Desert Grove consists of 4 main divisions, Spas and Pool Construction, Landscaping, Design & Consulting, and Retail. Customers coming to the web application have the easy experience of choosing from swim spas, movable floors, marina pools and other services.

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The application includes many forms allowing the user to custom apply for their exact request. This might include pool repairs and maintenance, cleaning, or spas and movable floors to the exact dimensions you will need.

The forms, the blogs page, the newsletter as well as all the website pages have been integrated with Hubspot Marketing/Sales platform enabling the company to track and measure visits and interactions from potential clients, in order to improve conversion to sales.

Technical Challenges and Backend

Desert Grove Case Study4The project had a lot of challenging curves, in which each page had its own layout so we had to use a unique system to accommodate the different themes and variables of each page. First we had an HTML/CSS design for each page, but later decided to develop the project on October CMS, based on Laraval. October CMS would allow us this flexibility to give a custom layout per page, as well as to allow the client to make edits in the backend area. Our teams also developed a custom October CMS module for the customer area and project management, allowing the client to create customer accounts, update the project status and more.

The language module was also modified to accommodate the application, as it was a bilingual application.

End Note

It was a pleasure to work with Mr. Kalai on this long-term project and Comelite teams wish the best of luck for the Desert Grove business, and if you need a pool or spa, or services in this industry, make sure to pay a visit to this website!

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5 Success Factors for your Business Startup

In the digital transformation era, many business startups strive to find a place in the ever-growing market. Before, I’ve mentioned what you need to do to prevent failure in your business, but today, we’ll discuss what the key success factors sum up to in a business startup. According to business startup statistics, there is no elevator to success and you have to take the stairs. It needs delicate planning, hard-worked for efforts, summing it up, failure, and getting up and trying again. So, to help those on the start line, I’ve mentioned a couple of success factors for business startups:

1: Start the Idea, Go Phase by Phase

Your business startup might be a new innovative idea, or it might be something inspired by another business. Whichever the idea, you can help build it by detailing it out, breaking it into phases, and setting timelines and dates on it. Your success factor won’t depend on the strength of your idea or the originality of it, but it WILL depend on how you plan it out, execute it and persist on it.

 2: Determine your Business and Growth Strategy Success Factors

One of the most important success factors in business startups is your strategy. You have to know who your target customers are, their region, age group, lifestyles and so on. Moreover, what sets you ahead of your competitors and makes the difference? These are questions you have to first ask yourself to be able to determine your strategy. You will then need to work with statistics and set your goals, how many leads you plan to hit on the first week, your conversions, sales, and your growth rate percentage. According to this article, 90% of startups failed just because they made a product no one wanted. So first, plan and set out to determine all the aspects of your business strategy.

3: Training and Acquiring Skills

In today’s business, people love to work for what they do, and startups encouraging development of the skills and knowledge of their employees have the highest success factor rate. Your staff need direction and organization but you should always give room for growth  in their skills and provide the necessary resources for self-training or occasional training sessions to keep everyone in line.

4: Capital and Equity Success Factors

Everyone knows, in order to start a business you need a base capital source. Maybe you have an external investor, or have crowd funded your initial equity but be careful in your starting steps. From the very start, you should consider an accountant as your CFO to control the cash-in and cash-out flows, and be able to calculate the final ROI. Needless to mention, an ERP application to manage your accounts is one of the most vital success factors.

5: Organize, Manage, Grow with an All-in-One

Last but not least, face it, you’re in 2017. EVERYTHING is digital. Manual tracking of your sales, accounts, and purchases is out of date. Controlling your leads, market, quotes is essential to be in line with your social media and marketing tactics. You need an All-in-One application, to manage all your departments separately, release energy of yourself and your employees by automating your system (instead of tedious manual work, which always ends up wrong), an overview to measure and manage your growth. Trust me, you might think, ok I need to get started a bit, but as the famous quote says “If you fail to plan, you plan to fail”…

Here are some real statistics form 2016 on how an ERP can affect your business and lead to success so even if you scroll and look at a few of the numbers, you’ll get the idea.

Bottom Line

There are much more success factors in a business setup than listed here and if you have a will to realize your dream, you are bound to do it for sure. As a word of advice, see and read on what others have gone through and what roads have been paved. Be in line with technology and use what it offers to push yourself forward and up the ladder of success.

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