, , ,

Best Methods for Pre-Marketing Apps

What is pre-marketing apps? According to an article by Marketing People, it’s the steps you take to create a foundation for the “buzz” before you launch your app or any product/service. So if you want a developing business, you have to first plan for it.

What steps should you take? What materials do you need? Whom should you target? In this brief article, we’ll point out to some of the best methods for pre-marketing apps, or any other business idea you might have.

Pre-Marketing Apps with a Landing Page

Since development of your app concept or business idea might take some months, it’s best to setup the landing page as the base foundation and base your marketing on that. The landing page should usually include a base intro of the app and its features/functions, some preview to the screenshots of the future UI, a newsletter subscription to gain future leads, and even promotions or discounts/coupons on your future offers. These will serve as the base pre-marketing apps techniques.

Social Media Loud Speakers

Get the word out using your social media outlets such as your Facebook, Twitter, Instagram, Pinterest and LinkedIn. Constantly bring awareness to your brand and what benefits your app or business will provide. Use beautiful media pictures and the right hashtags to get the word out and pre-market your app. You can even re-post the same content with a different method. Social media is one of the best channels of promotion.  You can see some methods of content promotion for pre-marketing apps in this article.

Content is King

Start blogging about your app and business. Start with questions your app product answers, then benefits and other ways of bringing awareness about what you offer. Use methods of content curation to create interesting blog posts and promoting it on your social media channels. You can publish your content on your own website and blog posts, or submit it to famous review websites such as Medium or TechCrunch and other PR channels, which will serve itself as a pre-market technique for your app.

Go Viral with a Video

Creating a promotional video is one of the best methods of app pre-marketing. Statistics show that video and visual content is more preferred and mobile video views have increased over 400%. You can very briefly introduce how your app works and what it provides. This will create eagerness and enthusiasm in the viewers. Here is one of the promo videos we have done for our clients.

Beta Testers and Reviews

One of the other best methods to pre-market your app is to give a call for beta testers. Beta testers will provide the feedback to make your app excel, and will be your best word-of-mouth promoters. You can call for testers from your landing page and social media advertisement and even provide promos and bonuses for those who help in the beta process. Remember that you can develop a loyal customer base even before your app is launched, and you can learn how to plan your marketing strategy and test runs all from the test team.

Final Thoughts

Overall, there are many more methods to use for pre-marketing your app, and you can invest on your marketing campaign way before your product is even out. Remember to have a successful business and app launch, you have to distinguish the right time, demographics, demand, and of course pre-marketing tactics.

Follow Nadia Kamil on Twitter. Sign up for our Newsletter to receive the latest updates. 

Let us know if you need consultation for your app marketing or any of our services or share your experience with us in the Comments section: 

, ,

Company Facebook Page vs Website: Misconceptions

The Big Dispute

Over the past years, I’ve talked to many clients and seen many small to medium and growing business’s and to my surprise and shock, many had based their whole business on social media network page such as a Company Facebook Page or Group, and in some cases LinkedIn company pages.

Now, I know the significance of social media, but in this article I will tell you the difference of having a professional company website, and having Facebook page, or any other social media presence. In fact, I believe the very term “Website vs Facebook” is a deep misconception, since social media is a fulfillment to your basic professional website.

According to the Social Times, Facebook last year reached over 40 million pages. But does this mean that a Company Facebook Page will replace your Company Brand? Well, read to find out:

What is your Brand?

Well, if you’re a professional company, you should definitely be representing your brand in your website. A Company Facebook page may allow you to upload your profile picture and cover, and post your info in it constantly but it is NOT your online representative and 24 hour marketing tool. Your web design can include your brand color and logo, theme with your look and feel, and of course your own domain!

SEO – Who are you promoting?

By having your own Company Facebook page, you can definitely promote your products and services, and even use fb ads to boost your posts to get them to the right audience, and get more page likes as well. But are you going to show up on search engines and have an organic SEO result bringing you inbound leads and contacts? And will you be able to control the flow of your visitors through Google Analytics such as which pages were visited and which goals and targets were achieved? Well, no, not through Facebook Pages, at least not as comprehensive as a website will be accomplishing for you.

Company Facebook Page vs Website-SEO

Who owns your Company Facebook Page?

It might be hard to believe but when you are using Facebook for business by creating a page, still this page is on Facebook and is NOT owned by you. So you are at the mercy of FB owners, and so are your followers, data and any information relevant to your business. So you might want to think twice if you have founded your professional business on just a Facebook website.

Functionality and Features

It is true that Facebook pages allow us to add many apps and features, but again, what if you want to add further features, like a form submission (without connection to any websites)? Or if you want to implement calculation and workflow customization? Or how about integration with a specific payment gateway? Well as much as it is hard to believe, Facebook pages, do not allow us to complete these tasks.

Summing it up

To get to the bottom line, we cannot actually compare having a Company Facebook page to a website for a business. What you need to know is that social media pages and presence are vital for sure, but not a replacement or a substitute for a business website. So if you’re a professional business looking to survive in the next few years, then you better know that social media, including Company Facebook pages, LinkedIn Company pages, and other media networks, are a fulfillment and completion to your marketing strategy, which is mainly based on your website. So don’t be tricked when people tell you website or Facebook? Set the basics and foundations of your business right and go up. Get the main online representative going (your website) then add on the advertisement speakers (social media).

,

10 reasons why you may need a digital channels strategy?

1. You’re directionless
I find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals and you don’t evaluate through analytic whether you’re achieving those goals.

2. You won’t know your online market share
Customer demand for online services may be underestimated if you haven”t researched this.  Perhaps more importantly you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications.

3. Existing and start-up competitors will gain market share
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don’t have a powerful online value proposition
A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don’t know your online customers well enough
It’s often said that digital is the “most measurable medium ever”. But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You’re not integrated (“disintegrated”)
It’s all too common for digital to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn’t have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You’re wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You’re not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic  – trialing new approaches to gain or keep their online audiences.

10. You’re not optimizing
Every company with a website will have analytic, but many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that’s our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

By Helena Filip , Project Manager at Comelite IT Solutions

, ,

7 Methods of Creating Loyalty

Whether you’re a new diner, or a restaurant with multiple branches, I’m sure a returning customer is of deep value to you. Do you know that at least 46% of people are more likely to return to your restaurant if you have rewards or loyalty program? And do you know the impact of the word-of-mouth marketing, if you DID have a loyalty program?

loyalty_card

So what is a loyalty program? According to Hubspot, a loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.

So below, take a look at some methods to boost your loyalty program if you’re a diner:

  1. Be Friendly and social: this might be something insignificant in your mind as a restaurant manager, but as a customer’s point of view, trust me, customers are more likely to return to you if they see you friendly and social. People love to see someone make them feel comfortable.
  2. Discounts: discounts can be according to special occasions, or maybe weekends or even as per monthly basis. Whichever strategy you choose, make sure it’s planned out to make the most. Remember when people come to your restaurant and would want to make the most of it.
  3. Point system: you can use a point system and have customers redeem their points at specific timings. Here are a few ways to use it:
    • Get points for money spent: you can put a limit, for example if a purchase over $20 is made, than you earn 5 points. Customers can gather points and then purchase something cool with it.
    • Get points for number of visits: sometimes you have to show your appreciation to returning customers so with every return, you can award them points so they can collect and return even more.
    • Get points for purchasing a product: Have a special menu? You can place a reward for a special product so everyone who gets it will earn some points. Maybe the Hawaii Pizza, or maybe a special dessert…
  4. Special Days: people love to be remembered on their special days, such as their birthday, or maybe the day they became a member of your program. So if you have a point system, you can reward some points here, or maybe if you know your customers, treat them with a freebie on their special day.
  5. Gift Card: gift cards are also a cool way to have loyalty program. You can offer gift cards for people to purchase and give away to friends and family as a gift. Or you can reward a customer with a gift card to use anytime they want.
  6. Play a Game: gamification is also a renowned message to motivate customers. You can encourage customers to play a game, win, and earn a prize. Whether its points or discounts, the challenge is tempting to many out there.
  7. Social Media: social media is an excellent method to earn more customer loyalty. You can allow sharing and posting of your food and service to your Facebook Page, or Instagram account and let people see your customer reviews in action with their real life photos. You can let customers earn point with each share or post or refer.

loyalty

Remember, how you present your loyalty program is also important. Many customers get frustrated by complex systems, or search for something easy, like an app on their smartphone (40% prefer an app for their loyalty program), and not being able to get your loyalty program out in their reach can also have a negative impact. So make sure you are also getting the right feedback from your system, whether it is through surveys or questions and emails you ask, social media, any way that you can know how you’re performing.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

How does social media help cure toothaches?

An article written by Rodney Goedhart

Strange question, isn’t it? But that’s not the entire story.

As a matter of fact, when it comes to technology and the age of intelligence, you should hesitate about everything you do and ask yourself, “Aren’t there thousands of businesses profiting and growing thanks to their newest adopted IT oriented procedures? How can I do something that keeps me running with the trend and enables me to use that stream in favor of my own practice and patients?”
These days, everyone is thinking about social media and what it can do for their business? Dentists and physicians in general have every right to scratch their heads twice about this. But as long as you keep in this stage of hassling and wrestling with your thoughts and temptations, you miss the main question: Why? Why should I spend time and energy for this? Even as a digital marketing expert, I wish I could promise and ensure you that two posts a week equates to 800 followers, meaning eight new patients a month. But I have to admit I do not enjoy such a gift.
The other bitter truth is that social media marketing takes time, a leap of faith, discipline, and efforts to recreate the ideal office environment online. But we often focus only on how our online efforts convert to views, hits, and ultimately, a return on investment. We really need to think beyond that. As they say, you reap what you saw.
Gauging the value of a phone call made to a patient after a tough procedure is impossible. However, we know it builds trust, loyalty, and respect. Think of using social media in the same way. Just like a care call, social media sites such as Facebook, Twitter, and Google+ cannot be quantified.
Social media may not change your practice. It may, however, change how you practice. The few that embrace it fully will experience a bump in those coveted internal referrals. Internal referrals drive a practice to success. Patients who tell their friends and family about you tend to have greater trust and are more willing to learn, and they ultimately refer more.
All these open platforms of interaction may not be right for every dentist. So let’s explore why NOT social media for some dentists. People must engage on these new media platforms in a real way. You can’t fake true engagement and connection. Many people just don’t want to be that vulnerable in the public eye. Not everyone can endure a negative review or comment. Therefore, you need some guts. But those who look reality in the eye will be blessed with the fortune of conversion and progress. There is a professional image to uphold. Don’t take it too personally; each critic is a potential compliment when change takes effect.
This is the paradoxical reality. Many patients are already close friends and neighbors, family members, and high school buddies. Typically, they are already the lifeblood of the practice. They know your non-dental secrets and still choose you as their dentist. You need to tell yourself that real engagement, however scary and messy it may be, it can render a win-win for your practice.
This is my friendly advice for every single dentist, clinic or even hospital department. You might think that people keep coming to you per need and urgency. But no one can ignore the fact that a well-kept relationship is more important than just the clientele-vendor affiliation. A patient will forget his or her toothache, that’s for sure. But if “linked-in” or “followed” once, they’ll never forget you and your comments will always be “shared” and “liked”… forever.

Why Social Media Marketing?

Social media marketing now has a major role in brand recognition, user experience, and search engine rankings. Social signals like Facebook, Twitter, Google Plus, LinkedIn, and Pinterest are the main objectives to emphasize on if you want to improve the brand and the ranking for your website, let’s say business. You might have seen overwhelming things happening for other businesses through social media, but you just aren’t certain how to get it to work for you. Nowadays, social media marketing is a full time job and it requires more than the random postings about your great sale & latest product. It is time to choose your best social media matches and give them the attention they deserve. It’s all about quality, not quantity. It’s necessary to build social media into your business plan. Implement social media into it and set goals for different time periods.
Social Media is big and if you are not taking advantage of it, you are losing out on a lot of targeted traffic! While social media resources promote the business grab, sticking to continued connections in these social medias is a lot more important than building connections. Social media marketing nowadays becomes a brand for search engine rankings. It’s a huge source of traffic and potential customers if you know how to use it.
One of the wonderful things about social media is that they usually place business and personal accounts on a level; there aren’t special privileges or powers that cushion professional PR mistakes. And everybody knows it, which means that, once an item is posted, you can safely consider it a permanent fixture of your brand. Trying to back step and deny often just throws stains on that fixture instead of removing it. Instead, it’s an opportunity to make followers laugh with you instead of at you. Marketing through social media is surely beneficial. These strategies will help us in our marketing efforts too. It is very important to recognize that there will be punches, and rolling with them is usually the best tactic. I believe a strong presence on social media will only become more and more valuable in the growth on one’s business, and quality content definitely goes hand in hand with this.
Content
In o’16 trends are going to change more dramatically. After the new updates it more depends on fresh and quality content. Video and graphics are more important than the hollow link buildings. Social Media and Content marketing is now essential for every website. Regardless of social media marketing strategy you adopt to emphasize on content. Without content, you cannot win the long term race. Contests are an excellent way to grow your channels and engage with followers. Quality content is a definite key to attracting readers and followers on social media.
Social advertisements
I think social advertisements are the best strategy to improve our efforts and increase productivity. Bloggers are the main part of our promotions. Social advertising is typically well-worth the investment if done right. It’s crucial to stay on top of any algorithm updates or changes in the platforms, but I definitely agree that it is a great route to go!
It is always better to plan the strategy before implementing the steps for it. The devised option is always noteworthy and applicable when it comes to showcasing your product out to the world in the public. Always after the thought of setting the big business, the next thought which emerges is, how to bring the business to successful grounds, how to make everyone aware about the products and services.
Indeed, using social channels to promote your blog is absolutely crucial. Aside from sharing, you can also leverage your blog posts to engage with influencers, customers, and leads. It is very important to recognize that there will be punches, and rolling with them is usually the best tactic.
SEO
SEO and SMO are greatly used in digital marketing to increase traffic to your site and increase back links. SEO and Social Media have certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience.
My final take
I believe that 2016 is going to be exactly the Facebook’ year. So you should stick to the social media strategy. Moreover, if our social media isn’t synchronized with Facebook yet, and if there
is more attention paid to other networks like Twitter or LinkedIn, now’s the time to get them all equal at least. Improving our marketing strategy on Facebook is really tough. But if the content is attractive enough to the readers, we can have a long term business presence in social media. What’s your take on the use of social medias in improving long-term business promotion?
Best of luck!
For further information you can call or write me. I welcome any kind of critic or feedback: rodney.goedhart@comelite.net.

Author: Rodney Goedhart