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How it was Done: Comelite Restaurant Projects

As long as I recall, in my career in the IT sector one of my favorite industries to serve is the hospitality sector. There are many reasons why this is a favorable industry and one of the most obvious ones is that it serves others, it’s a constant and vital need and you can always improve it. Here we want to feature some Comelite restaurant projects.

Comelite Restaurant Projects: One of my first

One of my first restaurant projects was for The Burger Stop in Saudi Arabia. They had a very nice logo and beautiful pictures and it was a pleasure to work with them. This was bilingual website with elegant photography and a unique design and menu presentation. Another restaurant project we did before 2016 was poster and billboard design for Burger Joint in Iraq.

Also, I was in charge of a mobile app project called WAIN, which served as a hybrid app for finding restaurants in Iraq, including beverages, sweets and of course food. This app had a backend where the owner could fill in the restaurants information and carry out a business plan with each restaurant to get them listed. These were just the first of Comelite restaurant projects.

Restaurant projects in 2016

Last year, I had the honor of being in charge of the Delight Bakery project, which consisted of a one-page website, logo design (which there was much controversy on which to choose), profile, and stationary items.

Later in 2016 we were pleased to work with Arabzad Restaurant in Saudi Arabia where we did logo design, stationary and signage work.

One of the other Comelite restaurant projects included an app and landing page for the Reserve It company in Kuwait. This project was very pleasing and included an app to allow search for restaurants, check food menus, preview the photos, and get exact locations via Google Map.

The last Comelite restaurant project in 2016 was a bilingual website for Jyia, an Indian cuisine restaurant in Saudi Arabia. This website included loyalty features, online shopping, reservations and of course, unique and beautiful photography, courtesy of the efforts of the restaurant owner.

Latest in 2017

My latest finalized restaurant projects was for the Eathos company, where we were in charge of creating the websites for Kababji (Lebanese Cuisine) and Tortilla (California Burritos and Tacos), the UAE and progressing into KSA branch. We also were pleased to create a digital menu app for Kababji, to serve as table-top digital menus on tablets once the restaurant is launched. Using Sapaad as their backend shopping system, one of the challenges was to integrate the two websites shopping system with this popular UAE software for restaurants. The digital menu is now also offered in our mobile app packages, including a dynamic backend, customized UI, multi-platform and multi-language.

Coming Soon

With trends in the restaurant industry rising, and the constant need for ideas and promotions, I look forward to future challenges in this sector and to feature more of Comelite restaurant projects. Our latest in-development projects include finalize the website for Crepe Bechamel in Qatar, and the Cookshop restaurant in Saudi Arabia.

Follow Nadia Kamil on Twitter.

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Best Methods for Pre-Marketing Apps

What is pre-marketing apps? According to an article by Marketing People, it’s the steps you take to create a foundation for the “buzz” before you launch your app or any product/service. So if you want a developing business, you have to first plan for it.

What steps should you take? What materials do you need? Whom should you target? In this brief article, we’ll point out to some of the best methods for pre-marketing apps, or any other business idea you might have.

Pre-Marketing Apps with a Landing Page

Since development of your app concept or business idea might take some months, it’s best to setup the landing page as the base foundation and base your marketing on that. The landing page should usually include a base intro of the app and its features/functions, some preview to the screenshots of the future UI, a newsletter subscription to gain future leads, and even promotions or discounts/coupons on your future offers. These will serve as the base pre-marketing apps techniques.

Social Media Loud Speakers

Get the word out using your social media outlets such as your Facebook, Twitter, Instagram, Pinterest and LinkedIn. Constantly bring awareness to your brand and what benefits your app or business will provide. Use beautiful media pictures and the right hashtags to get the word out and pre-market your app. You can even re-post the same content with a different method. Social media is one of the best channels of promotion.  You can see some methods of content promotion for pre-marketing apps in this article.

Content is King

Start blogging about your app and business. Start with questions your app product answers, then benefits and other ways of bringing awareness about what you offer. Use methods of content curation to create interesting blog posts and promoting it on your social media channels. You can publish your content on your own website and blog posts, or submit it to famous review websites such as Medium or TechCrunch and other PR channels, which will serve itself as a pre-market technique for your app.

Go Viral with a Video

Creating a promotional video is one of the best methods of app pre-marketing. Statistics show that video and visual content is more preferred and mobile video views have increased over 400%. You can very briefly introduce how your app works and what it provides. This will create eagerness and enthusiasm in the viewers. Here is one of the promo videos we have done for our clients.

Beta Testers and Reviews

One of the other best methods to pre-market your app is to give a call for beta testers. Beta testers will provide the feedback to make your app excel, and will be your best word-of-mouth promoters. You can call for testers from your landing page and social media advertisement and even provide promos and bonuses for those who help in the beta process. Remember that you can develop a loyal customer base even before your app is launched, and you can learn how to plan your marketing strategy and test runs all from the test team.

Final Thoughts

Overall, there are many more methods to use for pre-marketing your app, and you can invest on your marketing campaign way before your product is even out. Remember to have a successful business and app launch, you have to distinguish the right time, demographics, demand, and of course pre-marketing tactics.

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