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Online Marketing Strategy for Construction Companies

Over the past few months, I’ve studied digital marketing strategies for construction companies in the region. Most construction companies don’t have any digital marketing strategy and some of them have a digital footprint that’s outdated and underutilized. I’ve talked with several leaders in the industry and decided to write about this issue. Here are the reasons why local construction companies should have a strong online presence:

Why building companies need a powerful online marketing

Nowadays, the Internet is almost everywhere in our technologically driven society: at the office, home, on our mobiles and even at our favorite cafe. Whether you’re eager to use online marketing to startup a new construction business, or you’re working in a well-functioning and years’ old enterprise that let’s its reputation work for itself, there are three main reasons why you should definitely begin considering the online vivacity of your construction company.

1) A strong online presence draws in new customers.

When you make a business on the Internet, you want people who don’t know who you are to be able to find you rapidly and without difficulty. It’s vital to keep in mind who your audience is and what they need. When you’re setting up a website, make sure it functions in a way that its services satisfy visitors and turn them into potential clients in long run. To draw new clients, your planning should be conventional and easy to use.

2) A strong online presence strengthens customer relations.

Your website not only helps you to attract new customers, but also cares for strong relationships with existing ones. Today’s active atmosphere creates a mood so that people just don’t have the time to spend that much time trying to make use of your info. Interacting with clients through your website is both efficient and effective. It also allows clients to find you at once. Having social media links and other apparatus that enable people to connect to others through you, makes everything easier and in no time, clients tend to refer to you for your great customer services. By guiding people to others, you might think you’re serving with no revenue but that’s quite the opposite. You gain credibility and this makes you a fortune. By telling people where to find great building material and great contractors, you will reach 2 goals. You win trust, you satisfy the visitor, you make a contractor or a supplier owe you and finally you prove your generosity.

3) A strong online presence makes you industry elite.

Digital marketing gives you an unlimited platform on which you can determine yourself as a manufacturing expert. One way to demonstrate yourself as an industrial knowledge specialist is to help consumers comprehend some of the more complicated parts of the building industry and share them with your audience. Real estate owners know how hard it is to run such a business and this industry is branded as “high risk”. There are hundreds of factors that can bring such a project to a halt and for investors it’s very hard to distinguish whom to work with. But your great content persuades people to take that risk and choose you. You’re showing them how you’ve coped with issues and you’re telling them how you’re going to do that, months before you even wanted to sign the contract. Forget about proposal writing and tender reading. Your quality is always there.

What Does Your Website Actually Need?

After having chosen a dependable design company, the next step is figuring out the different elements that need to go into creating your website. Here are four must-have features of your construction company website.

1. Pictures of the Construction teams

I’ve visited many construction websites full of some lovely pictures of completed buildings, which are all beautiful and catchy, but what the clients want to see is the team that builds a magnificent flat, house, or shopping center from scratch.

2. About us Page

Commonly, the clients have many questions in mind and they want to know more and more about your company. So you should answer these questions in your “about us” page. The clients want to know about your background, your experiences and qualifications, the projects that you have completed and your awards. All details should be in your “about us” page.

3. Details of Your Services

You should allocate a page to clarifying the services you offer and a bit about what’s involved. Are you a residential company, do you do new builds, renovations, decks, bathroom and kitchen remodels? If you manufacture or install a particular product, what makes that product stand out?

4. Portfolio Page

The clients are enthusiastic to see lots of beautiful and attractive images of your best construction projects and a bit of detailed explanation about each one. These projects are representing you and that’s what you are going to sell to potential clients.

Top Mistakes Construction Companies Make on Their Website

There are some common mistakes building & construction companies make with their websites. Avoid these, and you’re going to spare time and money.

1. Do you want to have to call the web company every time you need to change a simple text or edit an image? So make sure the web company permits you to edit the text on your site, and that they show you or your admin user how to manage the site and edit text and images. This means that when you want to change an address or you want to add another job to your portfolio, you can do it by yourself. You need to be independent in managing your own website.

2. Don’t forget your contact details. When the clients land on your contact page, they want to find more ways to contact you than just an exhausting fill-out form. You should put your contact details on every page of your website; Phone number, email address, Facebook, Twitter, Google and YouTube channel links, etc.

So what are you waiting for? You can be the most popular construction company in your city, country or even region. Develop a reasonable strategy for your company’s online marketing growth, and then hit the ground running. The benefits are well worth your efforts. Do you have any more tips to add? For more information, we are available. We’re eager to learn from your experiences.

I welcome any kind of critic and feedback. Please don’t hesitate to write me and humble me with your valuable knowledge: rodney.goedhart@comelite.net