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How They Gained Success

I spent nearly 2 months investigating about restaurant owners across the globe, trying to find a way to help my clients and friends achieve above 45% ROI.

I did some research about people in leading tourism driven states. I ran into some lucky fellows who explained their experience such as:
Adam Willner, 39, founder of a Pan-Asian restaurant in San Francisco who started with half a million bucks in 1996 and was swimming in millions very soon, insisted good staff is a valuable source.
“You have to make sure you have the right people for the job,” he said. “The basic truth of the restaurant industry is that you are only as good as your last meal. And there is really no substitute for that,” Willner added on marketing matters.

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Todd Graves, 32, founder and CEO of Raising Cane’s Chicken Fingers is another great example. He started with $140,000, yet his annuals sales projection skyrocketed above $30M very soon. Graves identifies financing as the main start-up obstacle. When seeking loans for his restaurant he was laughed out the door by numerous bank managers who argued southern Louisiana locals would never be interested in a restaurant serving nothing but chicken fingers. He realized he would have to come up with the money himself. After 8 months of hard work in LA and Alaska, he came back home to Baton Rouge and convinced investors to put more into the project. The best advice Graves received was, “Concentrate on progress rather than perfection.”
Steele Platt, 45, founder and CEO of Yard House started with $150,000 back in 1995. Platt raised $900,000 without the help of friends or family. In ‘04 he had a whopping sales estimate of $70 million.
“I would say it’s 70 percent savvy and 30 percent luck,” he said in explaining his success. Platt was a millionaire by 26. And the best advice he got on day one? “Don’t take no for an answer. Overcome the obstacles set by others who try to talk you out of it.” Platt urges aspiring restaurateurs to know their competition.
I have to also mention 40-year-old Sheila McCann, founder of House of Bread. Her start-up expense was $188,000 in 1996 and yet tripled her income in the first eight years. Being tenacious was one of the strategies McCann used to break into this business. Her advice for start-ups? “Don’t give up. Be persistent.”
I consider these success stories as very classic, and this is exactly what my old man always used to tell me about being persistent, hardworking and etc. But the reality nowadays is quite different. As a matter of fact, if you want to stay in line with the competition you need to focus on a subject enjoying the most traffic overall. Only then can you guarantee your restaurant will actually receive the most attention and render more ROI.
Where to look?
With more and more consumers opting to shop online through the Internet and mobile services, your online presence will perhaps be the most crucial factor of your business’s ability to generate leads, and possibly convert those leads to customers/guests.
Some experts will argue that increased traffic depends on search engine ranking, which in turn is solely dependent on the technical aspects of your site, such as load time, caching features and keywords. I believe that while technical aspects are crucial and must be taken into consideration, you must tailor and optimize your online business with your customers in mind, not the search engines. It is no use directing traffic to your website if visitors will not find the content they are looking for.

What is Search Engine Optimisation (SEO)?
Most customers initiate their sales through search engines such as Google, Yahoo, and Bing. Surveys show more than 95% of users never go beyond the first page of their search results. Therefore, being ranked top in search engines is perhaps the most effective factor that will draw visitors to your website when looking for a specific service you offer.

Content Management and Marketing
Visitors will be disenchanted if they browse to your site and find poor content. One of the most important factors in generating leads is to constantly have your site filled with fresh and engaging content. Proper content will encourage visitors to stay on your website and return for more later on (and possibly persuade others to visit your website as well).
First of all, make sure your website’s pages are well-structured and their content is well-researched, making you stand out amongst others in your field. This will be the first step to establish trust in customers new to your website. Blogging, comment management and guest posting will also help visitors to have an active role in the development of your website’s content, providing them more reason to revisit and look for updates. Needless to say that good content is per se an important SEO factor and will help improve your search ranking.

Social Media Marketing
Hundreds of millions of users (more than one billion in the case of Facebook) are using social media on a daily basis. Social media offers cost-effective and easy-to-use facilities to find and reach out to people who are interested in your line of business. This effectively makes social media one of the best mediums to find customers and draw their attention to your products and services, and with the right account setups and proper strategies you can quickly generate a windfall of new leads for your site.

Final Word
Of course, you can still try to go out and try marketing for your restaurant in the old fashion way. Working hard is something that will never perish through the evolution of man and society. It is more the mechanism that differs with time. A simple website can work for you 24/7 with no need to hire staff, a reception guy or operator girl. Social Media Marketing spreads your brand into thousands and millions of screens, no matter their size. A simple restaurant application can help you plan a loyalty program encourages your guests to return. As they say, “You can’t eat tech, but it can beat you”.

How to create engaging app UX

Read the new article written by Ben Dickson published by AppsZom:

Read the whole article here …

Smartphones have become intensely personal devices and an inseparable part of our daily lives. As such, our apps must be created in a highly user-centric fashion.

Personalized User Experience (UX) is what every user looks for and expects from a great app. With new trends and technologies constantly surfacing, you need innovative ways to keep your users interested, plus the means to gauge their interaction and engagement in order to obtain desirable results from your app.

If you have experience designing for other mediums, do consider that designing for mobile isn’t just about designing for a smaller screen. It’s also about the context and environment in which these devices are used, the difference that a touchscreen makes to interactions, and even the different relationship that people have with their phone in comparison to laptop and desktop workstations.

With that in mind, here are a few tips that will help you ensure UX success in your app.

Be a user-centered designer

The best UX designers are those who really understand users. This includes everything from understanding their basic requirements, getting and understanding their feedback in each phase of design and development, and iterating and adapting their design based on their interaction with the users. UX designers need to anticipate the sort of design challenges they’ll face in respect with their users and demographics, and they have to be able to research the tools they need for every task, instead of just sticking to old methods and tools for each application they design.

User feedback mechanisms might change over time, but the core user-centered design process will remain the same: A good user-centered UX designer will have to know how every decision made will impact the end user, ensuring that said impact is positive.

 

How To Think Like A Real App Designer

See the new article written by Ben Dickson published by AppsZom:

Many of us who have joined the app community come from contrasting backgrounds. While in many cases, prior experience in a different design and development industry can help a lot in finding your way in the app world, there are also numerous instances where the mindset ported from other domains can be detrimental to your app design learning curve.

In this piece, I will try to introduce you to the right way of thinking like an app designer. Hopefully these tips will help you design faster and with more success.

Think and produce fast

Tons of apps are entering the market on a daily basis – so it is only fair to conclude that time is of the essence. Gone are the days where you’d spend eons working on fancy designs. Doing so will only enable one of your competitors to take the lead and ship earlier than you.

So how do you create a good design within a limited time frame? Start with wireframe-based and basic designs instead of opting for highly detailed Photoshop or Illustrator documents. You can take advantage of the fact that mobile app trends are leaning toward subtle and simple color schemes to remain focused on the practicality of your design, instead of choosing intricate hues and gradient combinations.

Using wireframe models has the added bonus to allow for fast corrections and updates to your designs, especially as you’re never too sure of the success of your prototype in the initial iterations of you development process and amendments are likely to happen.

One successful method is the lean UX paradigm (more on this in a future post), which involves a repeating cycle of design and development with thorough end-user testing in between.

Think “mobile first”

Your app might end up being used on a wide range of devices, including a variety of smartphones and tablets. But as a successful habit, design for smaller smartphone screens to maximize efficiency. First of all, smartphones outnumber tablets many times over. Moreover, it’s easier to port mobile designs to larger screens than the other way around.

Web designers should pay special attention to this fact. Oldschoolers (including myself) are prone to thinking with the computer-desktop mindset when designing apps, which can lead to many design and development errors. It’s a little hard to get used to, but it’s not impossible.

The Mobile First paradigm will help you figure out your app’s top priorities and extract what is really crucial to your app.

Team up with your developers

Creating successful apps is all about teamwork. And by teamwork, I mean more than just sharing office with your fellow developers and marketers (though that, too, is important).

You need good designers and programmers that are in constant communication and collaboration. Designers and developers’ expertise should complement each other, not conflict with one another. I’ve filled both shoes in my career, and I’ve had first-hand experience of the benefits of developers and designers working in harmony and in parallel.

As a designer, you must remain conscious of the complexities of the development phase as you proceed with designing your app. If you have experience in development, it will be a breeze. If you don’t, you can get familiar by using development tools to design your app. Most of these IDEs, such as XCode, allow you to design app screens based on elements that are actually available to developers during the programming phase. This gives you the benefit to create app designs that will exactly reflect the end product.

It also helps you to integrate your design artifacts into the team and development process, and you’ll be able to deliver your designs in a format that is immediately usable by your developers. Try to avoid methods that include cascading processes, where one individual’s job depends totally on the result of another. Designers are always leading the development cycle, but developers should be able to start their work before all of the design elements have been settled.

Also of great import is to bridge communication gaps with the developers. Developers and designers come from different galaxies and tend to express similar things in different ways. Determine a common set of terms that will be used by all members in the team to make sure you’re all speaking the same language.

Use various operating systems

You might be an iPhone fan, but users of your app will have various devices, and more likely than not, you’ll develop your apps for all major platforms: Android, iOS, and Windows Phone. Therefore it is crucial to have experience using all platforms and to know the trends and sensibilities that each of them involve.

One of the biggest mistakes designers make is to stick to one operating system when designing their apps and subsequently try to literally translate their design idioms into other platforms. The tested truth is that such a course of action is a recipe for disaster. Interaction patterns differ on varying platforms and app designs must reflect those variations. The location of tabs and menu displays are two examples of areas that vary in different platforms.

To become familiar with differences between platforms, try downloading the same app on different OSes, and examine the design differences between variations of the app. If it looks and feels the same on all platforms, you know that you’re looking at a failed design. This is a mistake that even big titles make at times. Alternately, you can try the same for a successful app and see how the variations between different platforms make the app easier to use on all platforms.

If you’re looking for ideas, you can visit sites such as Android App Patterns, Pttrns (iPhone design patterns) and Windows Phone UI design patterns for successful design samples.

Over to you

These were basic best practices that can help you become a better app designer. What do you do to become more successful in your app design? I’d love to hear it. Please leave your comments below.

 

Refer to the main link…

How 3D&VFX Software make your ideas come to life

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Use graphics to your support

Have you ever thought about having the possibility of realizing your visual imaginations, ideas and wishes, and making them come to life in the real world? To do so use professional special effects in your ads and recreational activities.

Modeling your desired home and/or backyard, or even seeing a visual image of the house before construction begins. This can also include more simple subjects, such as adding anything you wish in your pictures or changing it entirely. You can also produce a video clip from a family album. Even creating a 3D sculpture of an individual, or transforming it to an image and placing it on a beautiful background… and hundreds of other ideas which we will mention in short.

In this piece I would like to take you through a different perspective of cinema, special effects and graphic design software. I will be digging into some of the common issues we are faced with on a daily basis and how we can use graphics to resolve them. Or any other interesting pieces of work that may not pop up in your mind at first. However, you will be in charge of making your idea come to life.

Interior design & Exterior architecture
Let’s assume that you are planning to construct a house or building, yet you are not exactly sure how the entire scene will end when such a house is actually built at the particular site, or what exterior design will suit best with the surrounding area. The solution lies in 3D designing and natural lighting, along with placing the house on an actual image of the site you have in mind. Of course, taking pictures from various angles of the site is a necessity for such a project.

In the example below you can walk through the different phases of such a project.

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The same steps can be carried out for interior and exterior décor. Below are a few such examples.

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Virtual Studio

This time, let’s assume you have recorded a song. Is it enough to produce the video clip using an amateur camera without the adequate environment? Or would you prefer the quality of a studio with professional design, music, stereo sound and … all at the lowest possible cost?

If so, we can also talk about pouring some special effects into it.

Don’t worry at all. The only expenses you will be faced with is shooting the necessary footage with a green screen, or shooting in a real-life scene with a recording scenario. Leave the rest to us. For this, there is no need to setup the décor in real-life. In fact, all this is easily done in the virtual world.

Here are two samples of what we have mentioned about:

 

 

Sculpting

Have you ever thought about having a sculpture of a famous person or a member of your family? You can now through 3D sculpting. You will only need a few front and side images of your subject, and leave the rest to us. You will be provided with a 3D image of the individual, being able to look at it from different angles. You can also have an image of the sculpture in bronze placed on a beautiful background.

 

Such as this:

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New Ideas

As I mentioned at the beginning of this article, there will be no limit for your creativity. You will have to come up with the new ideas and ask us to realize it for you. In today’s world mesmerizing films full of emotions have stepped aside to household special effects. Let’s assume this time that it is one your friends’ birthday. You can come with different slideshows to remember this celebration forever. Mixing it with special effects will make it eternal. Other very normal pieces of work include placing your own image alongside famous sites known across the globe. The only thing needed is a high quality image of yourself and that of the location of your choice.

Finally, it is good to know that all this is made possible with 3D & VFX software, and the competition amongst different companies in this field is fiercely ongoing on a daily basis to provide higher quality work than ever before. The most experienced pros in this field of work resort to the simplest methods, rendering the highest quality of work.

Bottom line: There’s virtually nothing that can’t be done, and the limit is your imagination. You just need to find the right person to bring your ideas to life.

Have any other ideas to add to this post? Please share them in the comments section.

Author : Sam Garner, Video Production Manager at Comelite IT Solutions.[/vc_column_text][/vc_column][/vc_row]