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Company Facebook Page vs Website: Misconceptions

The Big Dispute

Over the past years, I’ve talked to many clients and seen many small to medium and growing business’s and to my surprise and shock, many had based their whole business on social media network page such as a Company Facebook Page or Group, and in some cases LinkedIn company pages.

Now, I know the significance of social media, but in this article I will tell you the difference of having a professional company website, and having Facebook page, or any other social media presence. In fact, I believe the very term “Website vs Facebook” is a deep misconception, since social media is a fulfillment to your basic professional website.

According to the Social Times, Facebook last year reached over 40 million pages. But does this mean that a Company Facebook Page will replace your Company Brand? Well, read to find out:

What is your Brand?

Well, if you’re a professional company, you should definitely be representing your brand in your website. A Company Facebook page may allow you to upload your profile picture and cover, and post your info in it constantly but it is NOT your online representative and 24 hour marketing tool. Your web design can include your brand color and logo, theme with your look and feel, and of course your own domain!

SEO – Who are you promoting?

By having your own Company Facebook page, you can definitely promote your products and services, and even use fb ads to boost your posts to get them to the right audience, and get more page likes as well. But are you going to show up on search engines and have an organic SEO result bringing you inbound leads and contacts? And will you be able to control the flow of your visitors through Google Analytics such as which pages were visited and which goals and targets were achieved? Well, no, not through Facebook Pages, at least not as comprehensive as a website will be accomplishing for you.

Company Facebook Page vs Website-SEO

Who owns your Company Facebook Page?

It might be hard to believe but when you are using Facebook for business by creating a page, still this page is on Facebook and is NOT owned by you. So you are at the mercy of FB owners, and so are your followers, data and any information relevant to your business. So you might want to think twice if you have founded your professional business on just a Facebook website.

Functionality and Features

It is true that Facebook pages allow us to add many apps and features, but again, what if you want to add further features, like a form submission (without connection to any websites)? Or if you want to implement calculation and workflow customization? Or how about integration with a specific payment gateway? Well as much as it is hard to believe, Facebook pages, do not allow us to complete these tasks.

Summing it up

To get to the bottom line, we cannot actually compare having a Company Facebook page to a website for a business. What you need to know is that social media pages and presence are vital for sure, but not a replacement or a substitute for a business website. So if you’re a professional business looking to survive in the next few years, then you better know that social media, including Company Facebook pages, LinkedIn Company pages, and other media networks, are a fulfillment and completion to your marketing strategy, which is mainly based on your website. So don’t be tricked when people tell you website or Facebook? Set the basics and foundations of your business right and go up. Get the main online representative going (your website) then add on the advertisement speakers (social media).

Why Social Media Marketing?

Social media marketing now has a major role in brand recognition, user experience, and search engine rankings. Social signals like Facebook, Twitter, Google Plus, LinkedIn, and Pinterest are the main objectives to emphasize on if you want to improve the brand and the ranking for your website, let’s say business. You might have seen overwhelming things happening for other businesses through social media, but you just aren’t certain how to get it to work for you. Nowadays, social media marketing is a full time job and it requires more than the random postings about your great sale & latest product. It is time to choose your best social media matches and give them the attention they deserve. It’s all about quality, not quantity. It’s necessary to build social media into your business plan. Implement social media into it and set goals for different time periods.
Social Media is big and if you are not taking advantage of it, you are losing out on a lot of targeted traffic! While social media resources promote the business grab, sticking to continued connections in these social medias is a lot more important than building connections. Social media marketing nowadays becomes a brand for search engine rankings. It’s a huge source of traffic and potential customers if you know how to use it.
One of the wonderful things about social media is that they usually place business and personal accounts on a level; there aren’t special privileges or powers that cushion professional PR mistakes. And everybody knows it, which means that, once an item is posted, you can safely consider it a permanent fixture of your brand. Trying to back step and deny often just throws stains on that fixture instead of removing it. Instead, it’s an opportunity to make followers laugh with you instead of at you. Marketing through social media is surely beneficial. These strategies will help us in our marketing efforts too. It is very important to recognize that there will be punches, and rolling with them is usually the best tactic. I believe a strong presence on social media will only become more and more valuable in the growth on one’s business, and quality content definitely goes hand in hand with this.
Content
In o’16 trends are going to change more dramatically. After the new updates it more depends on fresh and quality content. Video and graphics are more important than the hollow link buildings. Social Media and Content marketing is now essential for every website. Regardless of social media marketing strategy you adopt to emphasize on content. Without content, you cannot win the long term race. Contests are an excellent way to grow your channels and engage with followers. Quality content is a definite key to attracting readers and followers on social media.
Social advertisements
I think social advertisements are the best strategy to improve our efforts and increase productivity. Bloggers are the main part of our promotions. Social advertising is typically well-worth the investment if done right. It’s crucial to stay on top of any algorithm updates or changes in the platforms, but I definitely agree that it is a great route to go!
It is always better to plan the strategy before implementing the steps for it. The devised option is always noteworthy and applicable when it comes to showcasing your product out to the world in the public. Always after the thought of setting the big business, the next thought which emerges is, how to bring the business to successful grounds, how to make everyone aware about the products and services.
Indeed, using social channels to promote your blog is absolutely crucial. Aside from sharing, you can also leverage your blog posts to engage with influencers, customers, and leads. It is very important to recognize that there will be punches, and rolling with them is usually the best tactic.
SEO
SEO and SMO are greatly used in digital marketing to increase traffic to your site and increase back links. SEO and Social Media have certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience.
My final take
I believe that 2016 is going to be exactly the Facebook’ year. So you should stick to the social media strategy. Moreover, if our social media isn’t synchronized with Facebook yet, and if there
is more attention paid to other networks like Twitter or LinkedIn, now’s the time to get them all equal at least. Improving our marketing strategy on Facebook is really tough. But if the content is attractive enough to the readers, we can have a long term business presence in social media. What’s your take on the use of social medias in improving long-term business promotion?
Best of luck!
For further information you can call or write me. I welcome any kind of critic or feedback: rodney.goedhart@comelite.net.

Author: Rodney Goedhart