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Google Play store app ranking essentials

Ranking top in app store search results is every app developer and publisher’s dream. It can quickly turn into a brand’s source of fame, install rates, and revenue. But getting there is not easy, especially when you’re competing with millions of apps that are already there and thousands that are joining the fray every day.
In this article, I will describe some of the mechanics behind Google Play’s app ranking algorithm and how you can give your app a boost in the app store’s search results.

Some basics
The main driving factor behind app ranking are parameters such as total installs and download velocity, but Google Play’s app ranking algorithm is much more complex and intricate, and many other parameters come into play.
A noteworthy fact is that more than 50 percent of Google Play’s daily active users (DAU) search for apps every day, and the app store processes more than six million unique search phrases every month. Therefore, with the right tweaks and settings, you can improve your presence in specific search results that apply to your app and increase your installs, which will in turn improve your app’s overall ranking.

Choose the right category
Find a category that suits your app and at the same time isn’t clogged with competition. App category is an essential ASO parameter, and newer categories which are less crowded are more likely to see your app climb the charts and provide opportunities for higher ranking and optimal app store placement.

Give your daily installs a boost
Having a steady flow of daily installs will improve your ranking, which in turn will give you more organic installs. But now, you might argue, you’re dealing with a “chicken and egg” problem. How do you get those initial installs in the first place? Well, as I’ve discussed in previous articles, there are many ways, free and paid, that can help you drive installs to your app.

Improve your app’s rating
The feedback and reviews that users make about your app are a crucial factor in determining its ranking in search results. It is also one of the key metrics that the editorial staff looks for when reviewing top games and apps. Maintaining an overall 4 out of 5 rating average should be a major goal. But there is more to app rating than just the 4 star average. Here are other factors you should consider:
• The total number of reviews
• Keywords used in each review
• How frequently your app is being reviewed
• How recently has the app been reviewed
• Average rating per version of app
Google Play also uses parameters such as geographical location and device type in reviews to personalize search results for users. So when a user makes a search, apps that have received good reviews from devices of the same type or from users of the same origin will be favored by Google Play.
Oh, and one more note on reviews: Don’t even consider generating fake reviews for your app. The folks at Google Play are pretty smart and have some arcane tools at their disposal that will help them detect scam campaigns, which will eventually lead to penalizing your app or kicking it off the shelves altogether. There are many ways you can generate good and organic reviews for your app, including using opportune moments during in-app experience to unobtrusively encourage your users to write reviews.

 

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Introduction To The Basics Of Mobile App Analytics

Refer to the new article written by Ben Dickson, published by AppsZoom

For brands that are designing, launching, promoting and investing in mobile apps, tracking the right engagement metrics is critical to long-term success in terms of ROI and growth. Mobile analytics tools are the key to obtaining and measuring data that can help you track the success of your app.

Using mobile analytics tools, you can get real-time app insights, better understand your users and their needs, adapt your app to their behavior and preferences, and make sure they come back for more.

In this piece, I’ll cover the basics of understanding mobile analytics and how to track and use user engagement data.

Focus on user sessions instead of pageviews

Since analytics tools first appeared for websites, marketers and analytics experts tend to perceive mobile analytics with the same mindset as the web. But the reality is that there are some important differences between the two.

The metrics for web analytics are centered around pageviews, while mobile analytics are focused on user sessions. The reason for the difference is that people use mobile apps in a fundamentally different way than they surf the web. While page tabs in browsers might remain idle for minutes or hours on end while the user is busy elsewhere, mobile app sessions are more concentrated and can reflect user behavior more accurately.

Moving away from the pageview mindset to the sessions-based mindset is the key to approaching app analytics.

Think beyond mere downloads

Every app marketing campaign starts with user acquisition, i.e. getting as many downloads for your app as possible. But app downloads per se do not show the long term value of your users. In fact, a considerable percentage of downloaded apps are never used. Therefore, measuring your app marketing with download rates is the same as measuring site success with traffic rates only.

The real metrics of successful app marketing is user engagement data. Successful app developers gather data to measure retention, behavior and revenue streams.

Define the right metrics for your app

The metrics to measuring user engagement will very much depend on your brand goals and your perspective. Developer, marketers, sales executives, and business owners tend to have slightly different goals in mind when looking at analytics data. The following questions can help you define your metrics:

  • What is the main goal you wish to accomplish with your app?
  • How do you expect your users to behave while in your app?
  • What are the paths you expect your users to use within the app?
  • What is the conversion goal?

The key to understand here is that all apps are different and there isn’t a one-size-fits-all solution when it comes to defining success metrics. When you have a clear vision of what you need, you can make better use of your analytics data. Otherwise, you’ll end up drowning in endless stretches of data that will be of no use.

Track valuable metrics

Once you set your goals, you’ll need to sift through your analytics data to assess your performance based on those goals. To this end, the following data will always come in handy:

  • Users: Tracking users helps you better understand your user base and gives you a baseline to improve engagement through segmenting and funneling.
  • Session length: The period of time users spend in your app per-session helps you identify your more active users.
  • Session interval: The time between sessions helps you figure out the frequency users open your app.
  • Time in app: The amount of time users have spent in your app over a period of time (e.g. 24 hours). This metric gives a different perspective than session length and interval and can help you measure behavior over time.
  • Acquisition: The number of users who download and install your app. You can further specialize this metric by filtering download rates by region and source (such as word-of-mouth, organic search, etc).
  • Screen flow: This metric involves tracking exits per screen, flow between screens and number of visits per screen. This can help you analyze user interaction with specific screens and pinpoint problem areas.
  • Retention: The number of users who return to your app after their first visit. This metric helps you track your most engaged and valuable users.
  • Lifetime value: This is the main revenue metric and represents how much each customer is spending in your app over time.

Integrate with other channels

While setting up and tracking your mobile analytics, keep in mind that your app isn’t the only channel where users interact with your brand. You must be sure to give a consistent experience to your users across all platforms.

Tracking user experience in various channels and integrating them, such as in both your web and mobile app, can help you obtain a holistic view of your brand’s success and performance, and make decisions that go beyond your app alone.

Choose an analytics tool

When it comes to choosing an analytics tool, you have many to choose from. Here are a few that can help you get started:

  • Localytics: A much praised analytics tool tailored specifically for mobile apps.
  • Google Analytics: Google’s famous web analytics tools is also handy when it comes to mobile analytics.
  • Mixpanel: A fine analytics tool that has decent segmentation and reporting features with highly granular data.
  • Segment.io: This tool will help you consolidate data from different tools, including Google Analytics, Mixpanel, and KISSMetrics.

You can find a more-detailed list of analytics tools here.

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5 web analytic software that can help improve your business

Gathering and processing information is a crucial success factor when you’re running a business. Data and statistics help you understand how you’re performing at the moment, whether you’ve improved in comparison to past weeks and months, and where you’re headed. Using timely information can help you reach new heights in your business success.

Without the proper information to go with your business, bankruptcy and utter defeat can catch you unawares.

Data becomes even more important when you’re running an online business. You need to track your website’s performance both from a technical and user experience point-of-view. And you must be able to analyze the behaviors of your visitors and potential customers in order to funnel them into the right direction.

This goal is achieved through the use of analytics software, a set of tools that help collect, analyze and report on website traffic. Basically, they help you answer many questions about your site:

• Who’s visiting your site?
• How did they find it?
• What do they do once they land on your site?
• Do they visit your site again, and if so, how often?
• What do they need? Do you offer it? How can you help them better find it?
• And a thousand other questions that are crucial in defining the roadmap of your business.

But a simple search of web analytics tools will show an endless list of names, all of which claim to be the best in the trade. Which one to choose? In this article I will present a few good titles that can get you started on your analytics campaign.

Google Analytics

This is one of the most famous and widely used analytics tools. Much of its fame it owes to the big name that supports it, but aside from that, it’s a pretty decent tool, it gives you relevant information, and it’s free.

Google Analytics was originally designed as a tool for AdWords users, and was later refurbished with additional features to make it a fully-fledged web analytics tool. It provides you with detailed reports on performance and activities that take place on your site’s pages, and it also has good features that allow you to conduct A/B testing on your site’s content.
Google also offers a paid premium program that offers unlimited access to data and strong customer support. But it comes at a $150 thousand per year price tag.

Adobe Digital Marketing Suite

This tool is created by graphics software giant Adobe, better known for its Creative Suite. The DMS provides the basic meat-and-potatoes you find in all analytics software with the aim to get all your data in one place, including web analytics, social analytics, and search and paid traffic. It also offers lots of advanced features that make it one of the strongest and most professional analytics tools.

One of its strengths is its ability to create segments, which allows you to perform precise scrutiny of different subsets of your visitors and examine their behavior and preferences. It also has cool features that allow for A/B testing, which allows you to study user behavior to different versions of your site pages.

But as is the case with all Adobe products, all these goodies do not come cheap though, and you’ll have to dig deep into your pocket for a $5,000 monthly fee if you want to benefit from its services.

Have A Mint

This is a good self-hosted analytics tool that offers decent feedback for a low price. Have a Mint gives you real-time statistics and helps you track visitors after they come to your site, including:

• Where they found your site
• What pages are they visiting
• How much time do they spend on pages

Have a Mint will charge you a one-time $30 fee, which is very reasonable in comparison to the Adobe solution, and will provide you with unlimited site tracking and a host of plugins that will enable you to enhance and customize your analytics experience.

KISSmetrics

This is a solution that offers a different, person-centric approach to analytics, which means it focuses on per-visitor data instead of broad stats. It easily integrates with CRM, email marketing and other programs and allows you to analyze data from multiple channels in a single interface. It also offers a timeline view of visitor activity in visual format. Provides a free trial for 30 days.

You can start with KISSmetrics for a free 30-day trial period, but you will eventually have to opt for one of the paid programs, ranging from $49 to $499, depending on the features you select.

Whatagraph

Whatagraph is a web application that takes Google Analytics to the next step. It integrates with your Google Analytics account, which makes it a perfect choice if you’re deciding to port, because you don’t need to start from scratch and can make use of all the data you’ve gathered so far. As soon as you sign up, it taps into your previous Google Analytics data to get you up to date.

Whatagraph adds features that improve your analytics experience and make your job easier. Its greatest feature is the countless ready-to-print graphical reports and infographics it generates based on the data it gathers from your website, which are very suitable for corporate business meetings.

Whatagraph offers an unlimited free starter kit which gives you four weekly reports and one monthly report and some basic insights. For a $12 monthly fee you’ll get unlimited reports, unlimited stats and advanced insight info.

Author:  Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to TechCrunch, AppsZoom and CanadaFreePress.

Published by: Blog Whatagraph.com