Are We At The End Of The Android Heyday?

Over the past years, Google’s Android has come to dominate the world of mobile and tablet devices. Even though sales declined slightly at the close of 2014, Android devices still accounted for more than 75 percent of the market share by the end of Q1 2015. Presently, there is an estimate of more than a billion Android devices being used worldwide.

But news breaking over flaws and security holes in the operating system has caused a general stir about the security of Android phones, and has triggered worries about the integrity and safety of data that we entrust into these Google-powered gadgets that have become an inherent part of our lives. Does this mean that the heyday of the more affordable Android devices is over, and we are better off investing in other technologies, such as Apple’s iOS or Microsoft’s Windows Phone?

In this piece I’ll give you a quick breakdown of recently discovered threats you should be aware of regarding your Android device, plus what to do and what to expect in the future. Of course, tech websites are a treasure trove when it comes to mobile security threats, but they are usually cluttered up with too much overly technical information that usually ends up confusing non-technical readers rather than enlightening them.

Author:  Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to TechCrunch, AppsZoom and CanadaFreePress.

Published by: TechCrunch

Why your business needs a Mobile App

Business, it’s important to be clear about your objectives from the start and strategize around them.
What are the ways that you can harness the power of mobile apps? Here are four of the most popular routes to choose from.

1. Customer engagement.
The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information.

2. Customer service and support.
Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.

3. Promotion.
One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy. Imagine being the owner of an apparel store in downtown New York with thousands of people walking within a one mile radius of your outlet. If they were to get notified on their mobile phones with a coupon from your store when walking by, you’d increase the likelihood of having them visit by providing a timely reason.

4. If you sell your products or services online, a mobile app may be an option worth considering. This gives your customers the mobility to do the same things they would traditionally have done sitting at their desks, but on their phones.
There are many examples for this in which online retailers have extended their offerings to customers who want to shop on-the-go using their mobile phones. If you’re a service company, you too can capture a larger share of the market.
Think of creative ways to capture your existing or potential customers’ attention, enhance your offerings, entice people to buy and make life easier for your customer and you’ll reap the results.

Mobile Apps Will Transform All Business

Over the last 12 months we’ve surveyed over 700 companies, asking them if they have developed any mobile apps internally to help them with such things as supply chain management, logistics, purchasing, maintenance, service, or sales support. At this point, only 4% said “yes,” which is very low considering how many smart phones and tablets are in use by businesses of all sizes today.

The second question and answer was even more enlightening: “Do you think that at least half the businesses in your industry will have their own mobile apps for functions like that within the next two years?” The response was amazing: 100% agree that half of the businesses in their industry would. Let’s face it, two years is a short amount of time considering there’s such a low percent of mobile apps for business functions today.

So, what does all this mean for your business? It means that mobile apps designed by businesses for their internal use and competitive advantage will explode over the next two years. Therefore, all business leaders need to ask themselves: “Two years from now, do I want to be one of the companies that is not developing mobile apps to transform business processes?” Once you see the hard trends driving this software revolution, it would be hard to answer “no.”
Remember, a hard trend will happen; a soft trend might happen. The hard trend is that businesses will be developing mobile apps customized for their company for various functions. The soft trend is whether your company will be one of them.
Here’s something else to consider: The number of smart phones and tablets in all sizes of companies has obviously exploded in the last couple of years, and this hard trend is picking up speed. At the same time, the cost of being able to deploy business intelligence in every function is dropping off a cliff just as the capability of our smart devices, of our wireless and wired networks, and of both private and public clouds grows. So with costs decreasing and capabilities increasing, the time to act is now. The question is, “How?”
The key is to assess whether you have the in-house capabilities to develop mobile apps. Some companies do, and some companies don’t. It depends on the size of the business and your IT department. However, a lot of young people do have the capabilities needed. Therefore, I would suggest that you hire or “rent a kid.” In other words, if you don’t already employ some talented young people who have both the interest and knowledge to develop mobile apps, it’s time to bring some in. They have a lot of present and future value to offer.
You need to get ready for the mobile business app revolution now. Remember, we have two revolutions taking place: a hardware revolution (where our primary personal computer is shifting to our mobile devices like smart phones and tablets) and a software revolution (which is the mobile apps that will run on those devices). That means the rise of mobile apps for all business functions is a hard trend you can’t ignore. So you need to have the core competency of developing your own mobile apps that can give you competitive advantage, rather than relying on off-the-shelf apps you and your competitors can get through various app stores. The companies that transform their business processes using mobility will achieve new levels of success. The time for business process transformation is now.