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Get a Special Restaurant App: a Table Top Digital Menu

It’s hard to be a restaurant, coffee shop, diner, fast food shop or any food providing manager without constantly thinking of ways to keep up the momentum and to make your restaurant feel special. Just a while ago, we did a special restaurant app for Kababji in UAE, which was a digital menu aimed to be used as a table top menu shown on tablets in the diner. Kababji is a Lebanese cuisine restaurant with three branches in UAE and 2 branches coming soon in Saudi Arabia. What makes this restaurant stand out is it’s special cuisine and menu items, as well as how it is presented.

special restaurant app

Special Restaurant App: See what’s inside

special restaurant app-kababji screens

Main Category Screen

This app first starts with a unique simple splash screen, leading the user to the main dashboard, which is a categorized list of the restaurants’ menus. Most restaurants have from breakfast to dinner categories, but this is all up to you and in this app, you have the flexibility to make changes to your categories easily through the dynamic back-end website. As a subtitle small text, you can also see the number of items in each category as well. These all create a memorable experience for your customers, and they will remember you have a special restaurant app to serve them with.

See the Details

In the details page, we can see one or more images of the dish, giving clients a special preview of what they will get. Also it has the main title, description and price of the item. This is especially good if you have changes in names, photos and prices and you can easily make changes in the backend. No need for any printing costs once you have changes in your menu. You can keep an up to date item list from the backend, making your special restaurant app dynamic and up-to-the-minute.

Localize it

The app provides a unique experience for clients in the diner as it has a localization feature and you can view the items in English or Arabic, whichever is preferred. This especially good for tourists or for locals who wish to see the app in their local language, creating an impressive experience for all types of clients.

Manageable Backend

Having a dynamic backend for your special restaurant app provides the benefit of having an up-to-date app without the need of constant re-publishing. The app reads from the central database of the backend allowing the restaurant owner to have the flexibility to make changes anytime necessary.

special restaurant app- backend

What else to consider

So how else can you add extra value to your restaurant digital menu app? Well, there are many restaurant apps with different features, but for a tabletop digital menu, see our ideas below.

Reviews & Ratings

Reviews and customer feedback will add value and trust-building information on your restaurant. Not to mention increasing the loyal return customer rate, and spreading your creditability.

As a restaurant owner, you know that user experience is your key to improve and present a higher customer experience.

Loyalty

Most restaurants know the value of a customer loyalty program that can be included in an app. Loyalty programs can vary from coupons and rewards, a point system or just providing anything extra in the app to encourage returning customers. In this article, we elaborated some methods but creativity and innovation are endless when it comes to restaurant services.

Online Ordering

Another feature to add to your app is the capability to have online ordering, integrated with your restaurant POS system. In this way, you can even add on further features such as delivery or reservations, thus adding more loyalty by providing quality customer service.

Complimentary Items

Newcomer customers love to be guided through a restaurant’s experience and when they order a dish, you can provide suggestions for complimentary items, such as a fries and coke with a burger. This way you can increase your revenue by simple suggestions in up-selling.

Locations

It’s always great to have your locations listed in your app. Customers will become familiar with your branches and it will also add to your loyalty program, when customers know the locations they can come to you. Also, when on the road, it will add up for hungry clients to come to your nearest location.

Special Events

In your table-top special restaurant app, you can even consider special events and menus for special days. For example you can create a category for an occasion and add on the special items easily through the dynamic backend, then unpublish it when the occasion is over. This is ideal in case you provide catering or host special events in your restaurant.

Wrapping Up

I hope you had some insight on how to get a special restaurant app for your restaurant or diner. As a fan of hospitality, I have paid special attention to the details in restaurants I have visited, from their looks and decoration, their customer service, facility of work, and of course their food! So consider all customers coming to you will monitor your services and rate you in their mind, if not publicly. It’s always my pleasure to help restaurant businesses and hear from like-minded restaurant owners or hospitality experts. Feel free to leave your comments and suggestions below.

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7 Methods of Creating Loyalty

Whether you’re a new diner, or a restaurant with multiple branches, I’m sure a returning customer is of deep value to you. Do you know that at least 46% of people are more likely to return to your restaurant if you have rewards or loyalty program? And do you know the impact of the word-of-mouth marketing, if you DID have a loyalty program?

loyalty_card

So what is a loyalty program? According to Hubspot, a loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.

So below, take a look at some methods to boost your loyalty program if you’re a diner:

  1. Be Friendly and social: this might be something insignificant in your mind as a restaurant manager, but as a customer’s point of view, trust me, customers are more likely to return to you if they see you friendly and social. People love to see someone make them feel comfortable.
  2. Discounts: discounts can be according to special occasions, or maybe weekends or even as per monthly basis. Whichever strategy you choose, make sure it’s planned out to make the most. Remember when people come to your restaurant and would want to make the most of it.
  3. Point system: you can use a point system and have customers redeem their points at specific timings. Here are a few ways to use it:
    • Get points for money spent: you can put a limit, for example if a purchase over $20 is made, than you earn 5 points. Customers can gather points and then purchase something cool with it.
    • Get points for number of visits: sometimes you have to show your appreciation to returning customers so with every return, you can award them points so they can collect and return even more.
    • Get points for purchasing a product: Have a special menu? You can place a reward for a special product so everyone who gets it will earn some points. Maybe the Hawaii Pizza, or maybe a special dessert…
  4. Special Days: people love to be remembered on their special days, such as their birthday, or maybe the day they became a member of your program. So if you have a point system, you can reward some points here, or maybe if you know your customers, treat them with a freebie on their special day.
  5. Gift Card: gift cards are also a cool way to have loyalty program. You can offer gift cards for people to purchase and give away to friends and family as a gift. Or you can reward a customer with a gift card to use anytime they want.
  6. Play a Game: gamification is also a renowned message to motivate customers. You can encourage customers to play a game, win, and earn a prize. Whether its points or discounts, the challenge is tempting to many out there.
  7. Social Media: social media is an excellent method to earn more customer loyalty. You can allow sharing and posting of your food and service to your Facebook Page, or Instagram account and let people see your customer reviews in action with their real life photos. You can let customers earn point with each share or post or refer.

loyalty

Remember, how you present your loyalty program is also important. Many customers get frustrated by complex systems, or search for something easy, like an app on their smartphone (40% prefer an app for their loyalty program), and not being able to get your loyalty program out in their reach can also have a negative impact. So make sure you are also getting the right feedback from your system, whether it is through surveys or questions and emails you ask, social media, any way that you can know how you’re performing.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

If Your Customers are Mobile, Why Aren’t You?

“World changes every day. Be part of this change”

While you are readying this, the world is changing. The way we think, act, work, is all changing by the concepts and techniques around us. In the world of business, if you want to survive and triumph through the ever-changing world, then you have to adjust, compete and be part of the change. Who would have thought that people would spend over 80% of their time on a mobile device? So if you have a business, you should have presence in the app market.

mobile-apps

Much of the time of users on the internet is through a mobile device, and much of this time is spent in apps, so you can find various reasons to create a customized app for your business. Here are a few reasons having an app for your business is vital for the survival and advancing of your business:

  • Live in your customers’ pocket: when you have personalized app for your business, you are always present to your clients. This means you can always provide info updates, notifications, discounts, and when your customer is looking for the right info, your app exists and will show the way.
  • See what they think: every person in business knows in order to survive the trends and improve, they need to analyze, summarize, plan and change. So how can you know what to plan and what to change? With an app you can get direct feedback from your customers, through ratings, reviews, surveys and much more. This way you will be feeling and always knowing what your customers want and think about.
  • Go digital: Social media networks are also where users spend a lot of time in these days. It starts from a post, a comment and a hashtag. It gives you leads, sales and your inbound marketing strategy. So look out to create the links to your social media accounts in your app. Create easy sharing, posting, social media logins and much more, to get interactive with digital media networks.
  • Be simple and authentic: many customers are attracted to user friendly UI designs in apps, and even personalization features such as user account info, interface customizations, and seeing their apps in their own native language.
  • Make them loyal: customers love discounts and any ways to save dollars. With an app you can have your own reward system and loyalty program. They can earn points and freebies through your app, and you will guarantee returning customers! You can even provide special coupons for their birthday, when they register and for special occasions.
  • Be remembered: with an app, your brand will find its way into your customer’s hands, mind and they will remember your logo and slogan the time they need it. They will recognize you and as a word of mouth refer you to friends and colleagues.

So these are just a few reasons you can get an app for your business, whether you’re in retail, consulting, transportation, hospitality and any other industry, you need to embrace the change and stand out from your competitors by getting an app. Depending on the type of business you’re in, you can add features and special functions to improve your customer/employee engagement and you can base your business strategy on the performance and feedback you receive.

It’s time to think twice on your business strategy and online presence techniques. Take your business into the change, and see the benefits you will gain.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

How to grow your app’s email marketing list

You’ll hear a lot about email marketing having become passé, a thing of the past, a tool to ultimately avoid… You’ll also hear a lot about how mobile push notifications are your salvation and can bring you tons of downloads, leads, and customers (which is true by the way).

The truth is, email marketing has been put to so much ill use that it has fallen from grace, like many other things (banner ads anyone?). But anything done wrong can turn into a disaster, including mobile push notifications. Push notifications can become intrusive on their own, especially since smartphones are extremely personal devices, and users can quickly get annoyed when targeted with untimely and irrelevant ads, and subsequently turn off notifications and block you out forever.

Placing your bets on any single medium to reach out to your user makes it easier to lose touch. So you should value every channel you have to connect with, and engage, your potential customers. That includes email lists.

Fact of the matter is, email lists are far from dead, and if used properly, they can turn out to be one of your most effective – and favorite – app marketing tools. In this post, I will show you how to grow your email list and put it to good use.

how to manage your mailing list

One of the common mistakes that failed email marketing strategies share is the lack of a proper email listing service. Creating your own ad-hoc solution or worse, just BCCing everyone in your emails, will definitely set you on the road toward disaster.

Email listing services are tools that help you manage your email lists, and they can save you a lot of time and headache for a minimal expense. They come in different flavors and for different levels of expertise and engagement. Services like Aweber and Constant Contact are good places to start if you’re a beginner and are looking for basic features.

If you’re an advanced seeking more sophisticated features, such as segmentation and automation features, consider migrating to services such as Drip or Ontraport, which offer a more complete solution, albeit at a more expensive rate.

Once you’re set, you can get started on gathering your list. Here are a few tips that can help you achieve that.

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use your landing page/website

Your app should definitely have a customized landing page long before it is released in the app stores. In general, landing pages are a great way to convey the message of your app in advance and find people who are interested. There are many ways you can gather email addresses in your landing page, including opt-in features that will allow users to get special offers in exchange for their email address. I’ve talked about the benefits of having a landing page for your app extensively here, and you can see how other apps have successfully created their email lists through the efficient use of landing pages here.

But lading pages aren’t the only web medium that help gather email addresses. The comment section of blog posts work just as fine, especially if the post itself is compelling and well-structured and finishes with a call to action that encourages users to get in touch and find out more.

Pop-ups can work too, but I do admit they aren’t the best of strategies and tend to get intrusive. However, there are some very good platforms like SumoMe that can get you started on popups at a low price and can gather up to 700,000 email addresses for you.

collect emails inside your app

Making email addresses a requirement for running your app is not a productive and user-friendly strategy. But nothing will prevent you from enabling users to opt-in to extra features by entering their email. In fact there are many in-app strategies that can help you gather emails, such as allowing users to make their first use of a paid feature for free, or allowing them to sign up for one-month free-of-charge premium experience. If it’s a game, you can give users the option to get a taste of a bonus level or a preview of an expansion pack. If you think within the context of your app, you can come up with plenty of ideas that can encourage users to give their email address and get something in return.

There are some plug-ins that can help you add opt-in boxes to your app in a few simple steps. But as with pop-ups, make sure that you don’t display the dialog at a critical moment and ruin the user experience, especially if your app is a game. That probably won’t be the best way to encourage users to sign up to your email list.

use survey tools

Meeting up with people in person is an excellent opportunity to collect emails, especially if it’s at an event where you’re meeting with mobile app developers or enthusiasts. There’s a big chance that many of those people have the potential to become future users of your app.

The problem is, you have to have a good tool and plan to do gather emails without annoying the users, and also being able to do it in a disconnected environment.

Surveys are a great tool in this regard. Some apps like iCapture can help you set up surveys and email list opt-in programs at your events, and merge the results with your CRM or email list service when you later get an internet connection. The app easily syncs with major enterprise tools such as Salesforce.

final thoughts

Email lists are a must-have for any serious app marketer. They have the great benefit of enabling you to communicate with your potential users even before they see and install your app. Do it right, and you’ll reap the rewards. Do it wrong, and you’re in for a nightmare.

I hope these tips will help you avoid the latter and get to the former. If you have anything to ask or add, don’t hesitate to leave a note in the comments section.

What to do AFTER launching your mobile app

In the previous post, I described steps you should take before publishing your app in app stores to make sure that you hit the ground running and get started on the right footing.

Does that mean that, after you publish your app, you can sit back and relax and watch downloads rates and revenue increase on their own? Of course not. This is just the beginning and you have to do your best to avoid the worst in the hostile environment of the mobile app industry, where many a good title have met their demise because of the lack of sound marketing strategies.

In this post, I will describe several measures you should take after you publish your app in order to improve your chances of success.

focus on user engagement and retention

Even if you have a handsome budget to spend on paid user acquisition, it should not be your sole marketing strategy. Not paying attention to user engagement and retention can result in users dropping off and uninstalling your app, as their attention becomes diverted towards other new apps.

There are many tricks to improving user engagement and retention in your app. There’s no one-size-fits-all recipe to it, but there are general principles that can help you get your bearings and start off in the right direction.

Also, paid acquisition should be done in a calculated manner, and you need to find the channels that can provide the best value to your app.

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make the right measurements

Revenue is a great indicator for measuring the success of your app, but ‘per se’, it won’t help you find points where you can improve your app, or identify icebergs and pitfalls ahead. You need to know the strengths of your app, and which features are generating the most positive feedback from users and drawing people to your app. You also need to know your app’s shortcomings, the sections where users are dropping off, where the app fails to meet their needs. Other statistics such as the frequency of app usage and its alterations over time can help make precise forecasts of your app revenue changes.

These metrics help you measure user satisfaction and engagement and plan future improvements to your app. You can find information about major metrics to look for here.
deliver updates with good descriptions
When users receive notifications about new app updates, they won’t be very excited about downloading them if they have bland descriptions such as “bug fixes,” especially since users download an average of 25 to 40 apps on their phone, according to Google.
You should perceive your updates as a marketing opportunity that will enable you to inform your users and get them excited about the new features you’ve added, in addition to the problems you’ve fixed. This is a strategy that can help you improve user engagement levels and re-engage users that have been passive for a while.

 

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What to do BEFORE launching your mobile app

Once upon a time, back when app market competition was very low, you’d only have to jockey with some 500 apps. Those were the good old days of 2009, when App Store had only just launched. Now, the mobile app market has turned into a huge multi-billion dollar industry and you have to compete with more than a million other apps in each major app store.

We still see exceptional apps and games that turn into overnight successes that rake millions of dollars in a matter of days – but those are the exception, not the rule. True app success is bound to having a good app marketing plan, one that starts before you actually launch your app.
In this post, I will lay out some of the most important marketing measures to take before launching your app.

Do Market research and learn from competitors
You can’t build a successful app if you don’t know what your users want. True user requirements can be obtained from a good research in app stores. Find out other key players in the category that your app operates, and learn their strengths and weaknesses.
Try to figure out how naming and keyword schemes are affecting user rating, reviews and install rates. Examine a few and create a list of features that each of them have. Compare the list with your app’s feature set, and you might come up with a few ideas that can make your app better or a few key features that you might have missed.
Also pay close attention to what users are saying about those apps. Customer reviews are gold mines that can help to avoid mistakes your predecessors have made and understand what your audience values. Many of them include comments regarding features that users would appreciate seeing in apps. This is an exclusive opportunity to avoid user disappointment when your app goes live.
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get feedback early on
You and your development team might think highly of the features you’ve embedded in your app. But do the actual end users think likewise? Does the look and feel of your app actually conform to the tastes and preferences of your app’s audience and demographics? To find out, you need to have your app tested by actual users. This is what beta testing is for.

Always have a beta testing plan for your app. Find your target customers and invite them to try your app and to give you feedback and opinion on what can make it better. Actively engage with them and reward active beta testers by letting them know early when the final app will be available for download.

You can use platforms such as TestFlight to organize and manage your beta testing campaign.
get marketing involved soon 
As I’ve said before, developing and releasing your app is only half the equation. A considerable part of the challenge is to make sure your app gets discovered and installed by the right people. Unfortunately, this is something that is often overlooked by developers and companies. They either get involved in marketing too late into the development of their app, or they ignore it altogether and only decide to get into marketing after they publish the app and become dismayed by the low number of downloads and impressions.

I’ve already described some good pre-launch app marketing techniques in this article. Here are a few key guidelines that can help market your app before launching:

• Know your unique sell points: What makes your app special? What sets you aside from others? Try to focus on those.
• Lay out your app store optimization strategy: How will you choose the name of your app? What keywords, description, screenshots and logo will you use? (You can actually A/B test app store elements before publishing your app.)
Create a landing page plus a preview video for your app: A landing page and video demo can help users get a feel of your app and communicate with your brand before it goes live in app stores.
• Blog about your app and engage in discussions in forums: Talking about your app can help build an audience for your app before it becomes available in app stores. It can also help you recruit beta testers and scout for evangelists.
Reach out to the media: Create a press kit. Talk with reporters and bloggers and people with large social media presence. Raise interest in influential people that have a large online follower base and are likely to drive traffic to your app when it goes live.
plan your release date in advance
While it is completely natural to feel the urge to release your app as soon as you’ve typed the last semicolon in the source-code, you should show some restrain and stay true to a timetable instead of giving in to your impulses.
Good planning and a well-thought-out release date can help get press coverage for your app when it goes on the e-shelves. Make sure your app’s release does not coincide with some major tech event that is likely to steal all the attention that is your due.
Also take the necessary measures to build hype around your app and create anticipation for the release date. As an example, you can take a look at how the app Hatch made the headlines before being launched and made it to the number one spot in App Store within days of its release.
A note on release dates: you should consider fluidity in release dates, especially at the beginning stages of development. Timings you give in the early stages should be within the quarter or month range, and as you progress through the development, you can specify a more accurate timing.
over to you
The key point in app development is to start your marketing before your app is published. These tips will help you get started on the right footing when launching your app in app stores.
If you have any other pre-launch tips that can help boost app marketing campaign, please share with us in the comments section.

The basics of mobile app cross-promotion

 

“You scratch my back, I’ll scratch yours.”

This is the adage we use when we help each other accomplish difficult tasks. The equivalent of back-scratching in mobile app marketing is cross-promotion, a very effective tactic that helps app developers and publishers reach out to their audience and increase traffic and install rates.

This compelling tool is unfortunately underrated, and many developers fail to understand and leverage the power that it offers. Cross-promotion helps cut costs and reach out to an audience that is already engaged.

In this article I will take you through the basics of cross-promotion and some of its most common tactics.

what is cross-promotion?

Regardless of the mechanism and tools, at its heart, cross-promotion is cooperative marketing by two or more companies of one another’s products. It’s collaboration that works to the benefit of all sides.

This is an effective tactic for new apps that have limited audience and need someone to give them a boost after being published in app stores.

That said, there are many ways you can cross promote your app, including self-coded promotion between your apps, cross-promotion platforms, blogging and social media, and much more. Here are most well-known cross-promotion methods:

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SELF-PROMOTION ACROSS APPS

Technically, this isn’t really a cross-promotion tactic, because it all depends on your development history and previous apps. In this method, you promote and publicize your new apps by displaying ads in apps you’ve previously published. This is an effective method because it taps into a pool of users that are already familiar with your brand and are more likely to trust and download your new app.

The downside to this approach is that you will be cannibalizing your users. These are users that are already spending part of their time in one of your apps or games, and by downloading your new app, they’ll probably allocate some of the time they were already spending in one of your apps to use another one. However, it will give a new app some initial exposure and can come in handy when you want to smoothly transport your users from one of your free apps to another that has in-app paid features.

The other challenge that this method presents is that it has no prebuilt library or widget to integrate into your app, and you’ll be forced to write your own ad-hoc code, which is more time-consuming than other approaches.

striking deals with other devs

This is vanilla cross-promotion, the core idea that cross-promotion is all about. In this approach, you have to find some other studio or indie developer, and make an agreement to promote each other’s apps or games in your respective products.

This can expose your app to a large audience, especially if your partner already has an established reputation and is a larger studio. However, you do have to take note that this method can backfire, especially if your partner’s app or game happens to be a huge success, and it can lead to users abandoning your app for your partner’s. In fact this is something that happens a lot when you’re part of an advertising network, especially in the case of mobile games.

Overcoming this effect takes a little planning and a lot of faith. If you’re trying to promote a utility app, this effect can be minimized by partnering with an app that complements yours instead of replacing it. For games, this is a little bit more challenging and takes careful scrutiny of your partnership candidate to make sure that it doesn’t end up becoming a rival.

cross-promotion platforms

Ready-made platforms lift much of the burden off your shoulders and take care of much of the underlying mechanics of cross-promotion. They provide in-app advertising that operates through an ad network where different studios join to share their users. This is an especially popular method in the mobile gaming industry. It is a win-win situation, because developers find access to a much larger audience, and the audience gets exposed to a much larger number of games.

There are many popular ad networks, including Chartboost, Supersonic and Tapdaq. Consider that each platform has its own set of rules (some of them are truly complicated), which requires you to carry out research before committing to one.

The possible trade-off of using ad platforms is that you have little or no control over which ads will be displayed in your app, and though the platform SDK does much of the heavy lifting for you, there are some things that you need to do on your own, such as building the logic of ad frequency and order.

final thoughts
As a final piece of advice, in order to make the best out of your cross-promotion strategy, make sure you complement your efforts with an analytics tool in order to be able to measure success and adjust your strategy with A/B testing tactics.

This guide can get you started on cross-promotion. The concept can be implemented in many different settings. How do you cross-promote? Share your experience with us in the comments section.

How to avoid rejection in App Store

App Store’s review process for new apps can be really frustrating – and rightly so. With thousands of apps being submitted every day, Apple wants to make sure that only the ones that offer true value and have been rigorously tested will be put on display.

The set of restrictions are pretty tight, and your app will be put to test both by automated tools and real human beings who will manually verify its UI, UX and features. Therefore, you shouldn’t be surprised to see your first app rejected, unless you’ve already rooted out major bugs in your app and checked it against App Store’s Review and Human Interface Guidelines.

In this article, I’ll quickly go over a few general tips that can help you avoid app submission rejection in App Store. Follow these guidelines during the development and testing of your app.

Don’t submit an app that crashes
Poor quality apps will have a negative impact on both your and App Store’s credibility and reliability. Therefore reviewers will be quick to reject your app if it crashes often. Make sure to test the app on various devices (iPhone, iPad and iPod Touch). Launch crashes are especially nasty and must be avoided. This can happen if your app depends on being run on always-connected devices. If your app crashes or doesn’t function at all because of a spotty or non-existent network connection, it probably won’t get approved.

Don’t submit an app that runs slowly
Slow-running apps confuse and annoy users and will get quickly rejected. If your app gets slow after a while, you’re probably dealing with a serious case of memory leak, which will degrade the overall performance of the target device, a situation you definitely want to avoid. Another thing to avoid are long load times: If your app takes longer than 10 seconds to load, you’re probably doing something very wrong.

 

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The do’s and don’ts of playtesting your mobile game

 

Testing anything is a challenge by itself, let alone a mobile game.

Playtesters are hard to find because they have to have many rare traits at the same time. They have to let their feelings guide them when playing your game, but at the same time, they have to base their assessment and opinion on real hard facts. They should be experienced enough to be able to scrutinize a game and find the weaknesses and potential pitfalls, but they shouldn’t be so technical that they get into unnecessary details (after all, that’s the developer’s job).

They should be able to see behind the appealing visual details and go deep into the gameplay, but they should be careful enough to avoid going off course and expecting your game to be something it’s not.

All in all, playtesting is a fine line, like walking a tightrope. You have to strike the perfect balance. So how do you find the perfect playtester?

You don’t: it’s like looking for a needle in a haystack. Instead, you find relatively-ideal people, and ask them the right questions.

In this post, I’ll offer you some tips on the do’s and don’ts of working with playtesters.

let THEM DO IT AT THEIR OWN PACE

One of the biggest mistakes in dealing with playtesters  trying to teach them how to play and test your game based on your standards, and badgering them based on your own perceptions of the game. When you discuss the game with your playtesters and go over the mechanics again and again, you’re effectively rubbing down their sensibilities, removing the element of newness, and treating them as you would a fellow game designer.

This way they will end up giving you feedback that is good from a designer perspective, but not from a player’s point of view. You don’t teach a player how to play your game. You let them learn and get used to it at their own pace. And if they’re having trouble getting the feel of it, there’s probably something wrong with your game, not with them, so don’t try to fix them. Fix the game.

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