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Business Strategy Trends to Consider in 2017

A new year, a new beginning. For many, a fresh start brings hope and inspiration. You can start your business in the New Year, with a new business strategy 2017, with big dreams in your mind, pursue them and then work to convert them into reality. So, what does the New Year bring us in terms of our corporate strategy? Below are some considerations and trends that will be dominating 2017 that you need to think of for your business growth, whether you’re a small, medium or enterprise sized business.

Dream big, it’s the first step to success…

Inbound Marketing Tactics in your Business Strategy 2017

When it comes to marketing and sales, the most popular trend rising is the tactics of inbound marketing. So think again when optimizing your annual marketing strategy. Do you need to update your personnas? What is your content marketing plan? Have you set a monthly budget for your marketing plan? Whatever the case, and whichever methods and tactics you’ll be using in 2017, make sure you have updated your steps, online tracking and personnas, and embrace the power of inbound marketing and organic SEO.

business strategy 2017

Proactive Lead Capturing

As a method of inbound marketing, capturing leads on the spot is vital for service providing companies. How can you keep up with who comes to your door? Well you can use many tools to capture leads coming to your website, analyze them, and now, even talk to them through their favorite messenger. With a proactive chat system, you can convert leads into your goals and always be prepared to respond to incoming visitors. In this example, a telegram chat bot is used to reply to customers on multiple channels, getting constant updates, with special features, such as multi-channel control, analytics, and use of your favorite messenger apps.

Visualize Your Business Strategy 2017: Visual and Video Content

The year 2017 will mark the expansion of visual and video content and how businesses will use videos for their presentations, intros, education and much more. Videos are popular and can be seen on your mobile on the go, and can “tell the story” you need to tell in a matter of minutes. Videos are effective and will capture the audience watching instantly.
Video content is on demand, and informative to use, and attractive to look at, so think about making one for your corporate strategy today.

Make Use of Social Media

Social Media plays a significant role in our lives today. Businesses use Facebook for transactions, Twitter for twitter cards, and of course LinkedIn to communicate and proceed on projects. So how should you use your social media? In addition to your website as your 24-hour online marketing tool, social media will fulfill advertising your website and services silently while you focus on your techniques and projects. You will need to get familiar with the most popular apps, schedule and program your usage of social media and use social media for its real purpose to expand your business growth.

Still – Is your Website Responsive?

Believe it or not, even though we are in 2017, up to this day, I have found over 5 websites of clients, who still DO NOT have a responsive website. In the age where tablets and mobiles dominate usage of desktop PCs, we need to consider how our website looks on mobile and put the sufficient amount of energy to revive and facilitate our website experience for our clients. So if your website is not responsive, you need to consider this as a priority in your business strategy 2017.

Business Automation

This is one of the most important trends to look out for your business growth in your corporate strategy. These days, with the methods of marketing and business changing, every business needs to be automated to prevent iterative work and double timings spent, manual processes and non-usage of technology in your business. So what is business automation? Very simple, to have your customers, leads and prospects in one database, to be able to rely on one data source, keep track of your sales, projects, accounting and more.

Comelite is supporting Enterprise Solutions and Salesforce solutions as the demand and rise in these two areas are growing and most customers are switching to Salesforce or Odoo as their selection for their business.

Go Digital, Go Mobile

Last but not least, get into the digital era. If you’re a business, small or big, you will need to setup an app to represent your business, to think of how your customers can make payments through mobile, and to see how you can bring your business into the palm of your potential and withstanding clients. With a mobile app you can provide your business for your clients with real-time information, and provide services according to their location, their activities, and their taste. So if you don’t have an app for your business, mark this as something to consider in your business strategy 2017.


These are just a few ideas to think of in your strategic planning for your business strategy 2017. Basically, start planning each month and think of the trends and obstacles ahead, and see how the new technologies will facilitate and lift you up in the path to success.

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If Your Customers are Mobile, Why Aren’t You?

“World changes every day. Be part of this change”

While you are readying this, the world is changing. The way we think, act, work, is all changing by the concepts and techniques around us. In the world of business, if you want to survive and triumph through the ever-changing world, then you have to adjust, compete and be part of the change. Who would have thought that people would spend over 80% of their time on a mobile device? So if you have a business, you should have presence in the app market.


Much of the time of users on the internet is through a mobile device, and much of this time is spent in apps, so you can find various reasons to create a customized app for your business. Here are a few reasons having an app for your business is vital for the survival and advancing of your business:

  • Live in your customers’ pocket: when you have personalized app for your business, you are always present to your clients. This means you can always provide info updates, notifications, discounts, and when your customer is looking for the right info, your app exists and will show the way.
  • See what they think: every person in business knows in order to survive the trends and improve, they need to analyze, summarize, plan and change. So how can you know what to plan and what to change? With an app you can get direct feedback from your customers, through ratings, reviews, surveys and much more. This way you will be feeling and always knowing what your customers want and think about.
  • Go digital: Social media networks are also where users spend a lot of time in these days. It starts from a post, a comment and a hashtag. It gives you leads, sales and your inbound marketing strategy. So look out to create the links to your social media accounts in your app. Create easy sharing, posting, social media logins and much more, to get interactive with digital media networks.
  • Be simple and authentic: many customers are attracted to user friendly UI designs in apps, and even personalization features such as user account info, interface customizations, and seeing their apps in their own native language.
  • Make them loyal: customers love discounts and any ways to save dollars. With an app you can have your own reward system and loyalty program. They can earn points and freebies through your app, and you will guarantee returning customers! You can even provide special coupons for their birthday, when they register and for special occasions.
  • Be remembered: with an app, your brand will find its way into your customer’s hands, mind and they will remember your logo and slogan the time they need it. They will recognize you and as a word of mouth refer you to friends and colleagues.

So these are just a few reasons you can get an app for your business, whether you’re in retail, consulting, transportation, hospitality and any other industry, you need to embrace the change and stand out from your competitors by getting an app. Depending on the type of business you’re in, you can add features and special functions to improve your customer/employee engagement and you can base your business strategy on the performance and feedback you receive.

It’s time to think twice on your business strategy and online presence techniques. Take your business into the change, and see the benefits you will gain.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

The benefits of mobile ecommerce

Ecommerce has already become the de-facto way of doing business for large companies and is fast gaining popularity among small businesses as well thanks to considerable decrease in the development and hosting of web applications.

I already discussed in a recent post the benefits of having an ecommerce website for retail businesses and how it can help improve a company’s reach and availability, which will in turn result in better lead generation, customer support, conversion rates and, ultimately, revenue.
But the future of online business and ecommerce is already here, and it’s mobile ecommerce apps, aka mCommerce. The     ecommerce industry has burgeoned exponentially thanks to mobile innovations and progress, and with mobile app usage and revenue skyrocketing in recent years, a healthy and successful business will be one that will harness and leverage this technology.
Already, many ecommerce-wielding companies are going mobile by investing on mobile web design and introducing mobile apps to their business model. Ecommerce apps are one of the most popular types of apps that are downloaded on handsets and it is a well-known fact that mCommerce apps are used more frequently that its equivalent website.
So if you have an ecommerce website, complementing with an mCommerce app will give you all the advantages of traditional model plus the following added benefits.
Improved access to users through push notifications
While an ecommerce website will enable your customers to reach you any time of the day, an ecommerce app will enable you to reach your customers any time you like. Mobile phones are very personalized devices, and users carry them on their person all the time. After having installed your application, you can use push notifications to improve user engagement or to re-engage inactive users by informing them of special offers or important sales and new products.
Offline availability
In contrast to desktop and laptop computers, mobile devices can be carried and operated anywhere. And not every location can provide an optimal internet connection. This is where mobile apps shine, since they’re tailored to work in environments where users are experiencing spotty internet connections or don’t have an internet connection altogether. Naturally, some of the functionality of the app will be unavailable in such settings, but users will at least have access to previously-visited product pages, purchase history and other profile information that can come in handy when they’re not specifically looking for a purchase.
Improved performance and network usage
The amount of information exchange in apps is very minimal when compared to websites which need to download complete web pages. This functionality provides for quicker load times in app usage and lower networking costs, especially for users that are connected on a limited data plan. This can be a decisive factor in improving user experience and encouraging them to return to your app.
Enhanced usage
Since mobile apps are developed for small screen sizes, they can help improve the user experience dramatically by culling entry forms, improving scrolling and navigability based on mobile usage patterns, and adjust the size and location of user interface elements to improve ease-of-use.
Moreover, mobile apps are compatible with a slew of new APIs and technologies, such as the easy-to-use One Touch Shopping payment technology, which improves and facilitates online payment for goods.
Leveraging mobile features
Smartphones have many features such as camera, gyroscope, GPS and microphone. Each of these features can help improve user experience when integrated with your mobile app. For instance, using the mobile GPS, you can help users locate the nearest franchise of your chain while using your app. Another example would be to use augmented reality technology and allow the user to preview how a cool new furniture will change the look of their living room
The future of retail industry is in the hands and pockets of consumers. The mobile trend will continue to encroach over all aspects of online retail business and shopping as we move forward. Mobile ecommerce is an opportunity to provide increased value very quickly. If you already have an ecommerce platform in place, building a mobile app that integrates with your solution will be an easy task, and you and your customers will have a leg up in getting started on this new model. If you don’t, get one today. It’s better late than never.

10 Reasons to Have a Mobile website [Infographic]

When you think of mobile payments, what do you imagine? The ability to tap your phone instead of swiping your credit or debit card? Or is it the idea of buying items with your phone in an M-commerce type of way? If your first thought was the former, it’s time to consider the latter. Once you do, you will understand why you need a mobile site.
Consider your own smartphone habits and you will realize quickly how much your routine of surfing the web, sharing and even making purchases has changed. As a business it is important to adapt to these scenarios.

In the following infographie we look at 10 Reasons why you need a Mobile Friendly Site.

Comelite-Mobile Site-infographic