Why do hotels need video marketing? [Infographic]

Back in 2014, we all heard that 2015 is expected to be the year of video marketing. Now 2015 has passed and marketers have more than ever realized that videos are essential in quickly grabbing busy audiences’ attention.

The hospitality industry is not an exception, but among the main industries that need to promote their service visually. With short eye-catching videos you can take advantage of this marketing trend in building brand awareness, getting more leads and generating more bookings.
Do you use videos in marketing your hotel? If your answer is no, lend us 5 minutes of your precious time and have a look at the infographic to “Why do hotels need video marketing?”


Why do hotels need video marketing- Infographic

Find why video is a vital marketing tool [Infographic]

Video is truly a world of difference as to how you communicate thru your contents with your watchers.

Believing the fact that your content may not have been received and addressed in the form or amount that you had expected; you will have to decide on using other techniques for creating that required marketing engagement. A lively playing media will convey your message clearer in just short minutes. However good your writing, some people find it easier to grasp information visually; others find it easier to listen. It’s a noticeable point that not everyone will read out your typed words.

The safest method is to provide your business message in every possible form so that it can capture the attention of a wider audience. This vital marketing tool can back you up permanently on commercial trends as well as increasing your email traffic.
If you had ever wondered how to get the most value from every piece of content you develop; it would surely be by reusing it in a mix of marketing formats. In the world of Internet there are endless tools such as infographics, videos, webinar recordings and transcripts, podcasts, or long interviews and TV commercials. We’d like you have our researched information on what benefits a company video delivers so you can always be where your customers go.


vital marketing tool

The Power of Video Marketing [Infographic]

Video Marketing is the hottest trend in the online marketing industry. Everyday 100 Million internet users watch a video online and this number is expected to grow dramatically in the next few years.
Using video is a powerful and cheap way to engage your potential and current audience. This research shows that by simply showcasing your product or service, you will appear more trustworthy to consumers.

But does that mean it is the right format to advertise your business? The answer is yes! Did you know that people that view a product video are 64% more likely to buy the product?

How about you? Do you use videos to promote your business? This infographic conveys some reasons why you should.


Video Marketing

How audiovisuals help increase app installs

App installs are like time and money: You can never have enough of ’em.

There are many ways you can drive more installs for your app, including both free and paid methods. One powerful tool that I’ll be discussing in this post is audiovisuals, specifically promo videos. By using videos the right way, you’ll be expanding your app marketing arsenal with an invaluable tool.

Here’s why videos can help you promote your app.

Videos are a better way to communicate with your users

Consumers love video content because it demands less effort on their part. It requires no clicking, no scrolling, no reading, no thinking: They just sit back and relax and watch your app in action.

And since you’re in control, you decide the course the user is taken through, deciding where to show your call-to-action instead of depending on the user to spot it and take the necessary steps.

It’s also something that helps users remember your app and brand, even if they decide not to install it right away, and it makes it more likely that they later visit your app page to resume where they left off.

Moreover, old users can be re-engaged by showing them videos presenting new features and updates.

Users get to experience your app before installing it

No user would want to spend time, money and bandwidth downloading an app that will offer a poor user experience and mediocre features. And let’s face it: There are a more bad apps out there than there are good ones. Every one of us has downloaded, installed, tried, and disposed of at least a handful at some point during our mobile experience carreer.

Offering a short, one-minute video that takes the viewer through your app and shows its benefits and usage can go a long way toward creating trust among potential users and geting them excited about your app. In short, a video provides users with a shortcut to assess your app and decide whether it’s worth downloading or not.

Combined with a nicely written app description and crisp, high-quality screenshots on your app page, promo videos will help you trigger the most influence on visitors.

You get qualified installs and improved user retention

One of the benefits of promo videos is that it makes sure users who install your app are more qualified. This effectively means that they’ve decided to install your app after getting a clear vision of what your app looks and feels like.

This will also help you in the long run because qualified users are more likely to provide lifetime value and remain engaged with your app. Moreover, if your promo video is well-made, your users already have an idea of how to correctly use it and will learn to master it quickly, without becoming frustrated while finding their way.

You get SEO benefits as a bonus

In addition to being a great marketing tool for presenting your app, videos are a terrific SEO tactic and can help you improve your brand visibility. Specifically, posting your videos on YouTube will give you the benefit of leveraging the power of the world’s second search engine.

With the proper keywords, you can improve your ranking in YouTube’s search results for the niche and industry your app represents. Moreover, since YouTube is owned by Google and much of its code base is integrated with the infrastructure of its search engine, getting enough views and comments on your videos will improve your brand’s overall Google search ranking.

Where to start if you want to create promo videos

Promo videos are a must have if you’re serious about your app marketing campaign.

In this post, I just wanted to pique your interest about the benefits of using audiovisuals and videos to promote your app and increase your install rates. I will definitely write a post about the dos and don’ts of promo videos in the future.

But in the meantime, here are a few quick tips that can get you started on promo videos:

Services that offer promo videos

There are many promo video service that will create a promo video for your app for a defined fee. Some examples are Apptamin, Startup Videos and DemoNinja, each having their pros and cons. The benefit of using these services is that they offer professional work and will create your promo video from scratch, taking the burden off your shoulder. They’re an especially good option if you’re lacking the expertise and proficiency in-house.

Appszoom offers a 5-minute video review service, which is a unique option to show off a real human being actually using your app. It’s a great way to quickly foster trust in your potential users since they’ll see your app being evaluated in real-time by a mobile expert.

If you want to create promo videos yourself

If you already have video editing skills at home and are confident you can create promo videos by yourself, no problem. Here are a few quick tips that can put you on the right track:

  • Keep it short: Make sure your video doesn’t stretch much longer than a minute and a half. Viewers will get bored and quickly tune out.
  • Keep it simple: Focus on the following two questions when planning the content of your video:
    • What does your app do?
    • Why should users download it?
  • Focus on the benefits of your app: Instead of highlighting the features, tell your viewers how they can benefit from downloading your app (e.g. find the nearest restaurant wherever you go).
  • Display end results instead of talking about them: That’s what videos are for right? Talk less, show more.
  • Keep the tone conversational: When adding voice-overs to your video, imagine you’re describing your app at a family party or meeting, addressing non-developer friends. Make sure every viewer understands what you’re talking about.

Author:  Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to TechCrunch, AppsZoom and CanadaFreePress.

Published by: AppZoom

Why You Should Create Videos for Your Business

Over the past year, we’ve noticed a stiff increase of demand for video productions, mostly for the benefit of improving our clients’ websites and with the purpose of increasing the conversion rate of website visitors. I predict that this will become an even bigger trend in the next few years, and that video will increasingly become the way of communicating key messages to clients.
According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.  By 2013, 90% of Internet traffic will be video. These are impressive statistics, and when looking at the YouTube statistics below, this becomes even more convincing:
YouTube is the second biggest search engine (after Google).
60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
Over 4 billion videos are viewed a day.
Over 800 million unique users visit YouTube each month.
Over 3 billion hours of video are watched each month on YouTube.
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth.
So what does all of this mean for us and our businesses? It indicates that people love to consume video and we have to adjust to that fact and serve them with the type of content that they prefer. Yes, a lot of the online video consumption is driven by recreational and entertainment videos. However, there is clear evidence that video is equally prominent and impactful for business purposes.
Consider these additional statistics:
When a video is present on a product page, consumers, spend 9% more time viewing the page compared to when no video is present.
Virtually 60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information.
75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.

All of this culminates in the conclusion that you should start implementing a video content strategy if you haven’t done so yet. Here are the top 5 reasons why you should:
1. Your clients want it.
All of the trends indicate that your clients want video from you. Not delivering on this desire only means somebody else will.
2. More content in less time
Video is a unique way of communicating a lot of information in a short period of time.  A minute of video is the equivalent of reading 1.8 million words.
3. Branding
Branding is a complex business. Videos allow you to further craft and shape your brand. Video allows you to convey emotions that you can’t bring across with text and still photos only; it provides you with an opportunity to add different attributes to your brand.
4. Multi-purpose use
We have clients that use their videos not only on their website, but also push them out through all the other online channels (e.g. YouTube and Social Media). In addition, they often use the videos in presentations in offline settings, e-mail marketing campaigns or on TV in waiting rooms.
5. Website Quality
Videos improve the overall quality of a website, and how the website is used.
6. Show your personality and profile
Video allows you to project a better and more personal profile to your company and as well as your clients.
For example, lawyers or doctors can give videos a personal touch, which is something that clients very much respond to.
7. E-Mail marketing
Using videos in E-Mail marketing generates 2-3 times higher click-thru rates compared to static E-Mails.
8. Video prepares you for the future.

Roughly 66% of the world’s mobile data traffic will be video by 2014. All smartphones and most mobile devices are optimized for video consumption. Being able to provide content in video format increases your ability to differentiate yourself from your competition.
Want to find out how video production can make your practice grow? Comelite will tell you how in a free consultation. Contact us to discuss it.