Test your online presence with 8 key factors

Having a strong online presence is actually very vital for your marketing strategy, no matter what size your business is or what industry it belongs to.

What do we mean by online presence?
Your first impression on the internet is your website . This is what makes you visible.
So, a business that maintains a website is more likely to receive traffic just by simply being there.
According to Google, 97% of consumers use the web to search for local businesses. This means that the vast majority of your potential customers are online.
Therefore to survive and compete your competitors, you definitely need the online presence.
How would you survive or compete?
Your website (online presence) must meet the days’ standard and technology. You can test your company credibility presence with the following 8 key factors.

1. SEO and higher presence on Google search
Search Engine Optimization  is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their searching ranks. When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which website (or blog) should be shown in the first place, second, third etc.
Therefore, optimizing your website for search engines will give you an advantage of being ranked higher and eventually appearing on the top 10 results.

2. Customer attraction and more sales
As much as you want search engines to be impressed by your page, your customers will also get frustrated by difficult processes and navigation. A website should be UX (User Experience) and User-friendly. This will ease your visitors to click or search where they exactly have to instead of navigating throughout to find what they are looking for. As a result, this will attract more customers to surf your website.

3. Responsive and Mobile Friendly
As we move forward and with technology booming, mobile web use is strongly outweighing PC use. There is even going to be a 300% increase of it in 2017 . It’s more important than ever to have a responsive website for your business, unless you want to lose a considerable portion of your potential customers.
A responsive website will allow the website to flex and adapt to the size of the screen it’s being viewed on such as laptop, desktop monitor, smart phone, or tablet. It is an ease of reading and navigation with a minimum of resizing, panning and scrolling.

4. Content creation
Posting informative, educational, reliable and up-to-date content on your website will earn the trust of your visitors and give them a reason to revisit you more often.
Constantly fresh content will also give you an SEO advantage, as well as a good inbound marketing, as most search engines will favor sites that have up-to-date content when it comes to ranking results.

5. Attractive and eye-catchy Home Page
The Home Page is the heart of your website.
Website design isn’t about the company or the designer; it’s about the person whom you’re trying to “impress”. This design should include some important factors including the flow and navigation, how your brand is reflected and recognized, use of colors, REAL meaningful and high quality images that add to the value of your company.

6. Stronger security and bug free
Website security is very important as it is your 24 hour marketing tool. Therefore, a single security breach might have high costs for you and have a huge impact on your customer’s trust.

7. Faster loading
Time has become a really important factor in people’s lives. No one has the time to wait for your website taking a lifetime to load and open. An average person is not bound to stay on a website that loads over 3 seconds.
So with a faster loading you will keep your customers happy, reduce your bounce rates and will also help your Google credibility.

8. Having new features
Integrate new features into your site – like analytics to check your viewers and increase in popularity, images to attract, a blog to do your daily information, social media interfaces for inbound marketing and video galleries for a better understanding and attention grabbing.

Ok, you’ve reached the end of the article. Does your website comprise of all the above features and key factors?

Have your competitors recently redesigned their websites?

Have your competitors recently redesigned their website? The answer is yes if they have made changes that improved their rankings substantially and ended up pushing you down in searches.

In that case, you will need to make some alterations to your site. If you’re not near the top of SERPs, analyze what changes you can make to your site to maintain an edge in search.
However, maintaining an edge in search shouldn’t be your only goal. A precise process of redesigning your website drives traffic to your website as well. A site’s redesign project consists of several factors and it doesn’t necessarily mean you need to change every single one of your website’s elements. Perhaps just using a specific color or adding real photos would draw your visitors’ attention!
Since a website already exists and is one of the fundamental elements of your marketing strategy, it’s important to be sure that it is still aligned with your newest marketing plans and helps you achieve your online business marketing goals. If you have low conversion rates and aren’t happy with your result, it’s time to make necessary changes that’ll not only appeal to your visitors but also turn them into leads.


What changes can you make to your website to boost your image, traffic, ranking, leads, and sales?
• Looking good and attractive:
A strong visual design of your website should always be your focus and it should catch the eye of any visitor. Good styles for your web pages, as well as the design, layout, and variations in the display for different devices and screen sizes aim to excite, inspire, and encourage participation.
Therefore, make your website memorable through an extraordinary design.

• Functionality and user-friendliness:
If your website isn’t as functional and user-friendly as it should be, your traffic could suffer. Your visitors should easily find the contact information, main services or products, and other important content on your website. If your site navigation is confusing and its service and product offers are not completely up-to-date, you’ll lose your audience, and this is because you should be helping people find your content, not showing them a new way to get around your website! When your navigation shows your main services or products, your site will communicate instantly.

• Responsive website redesign:
Your website should have the technology to automatically respond to the user’s preferences and be able to keep up with the endless number of devices that the user uses these days, such as the BlackBerry, iPhone, iPad, Kindle, etc. When the user switches from their laptop to iPad or smartphone, your website should routinely switch to accommodate for resolution, image size and scripting abilities. If it’s not, you will suffer the consequences of losing visitors from these devices, which means losing leads and even customers.
Undoubtedly in the next few years, we’ll need to design for many additional inventions and devices!

• Content-management system (CMS):
Certain CMS services simplify the process to increase search engine rankings. Are you currently using a CMS? If not, then you should absolutely include one in the new site to be able to easily update your website content without knowing how to code and relying completely on a developer.
But if you already have a CMS, consider whether it’s worth exploring another one on the market to find a better fit.

In this sense, a redesign project includes many aspects that develop your existing website and make it the biggest contributor to your business, showing you a return on investment within a short period of time.