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Test your online presence with 8 key factors

Having a strong online presence is actually very vital for your marketing strategy, no matter what size your business is or what industry it belongs to.

What do we mean by online presence?
Your first impression on the internet is your website . This is what makes you visible.
So, a business that maintains a website is more likely to receive traffic just by simply being there.
Why?
According to Google, 97% of consumers use the web to search for local businesses. This means that the vast majority of your potential customers are online.
Therefore to survive and compete your competitors, you definitely need the online presence.
How would you survive or compete?
Your website (online presence) must meet the days’ standard and technology. You can test your company credibility presence with the following 8 key factors.

1. SEO and higher presence on Google search
Search Engine Optimization  is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their searching ranks. When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which website (or blog) should be shown in the first place, second, third etc.
Therefore, optimizing your website for search engines will give you an advantage of being ranked higher and eventually appearing on the top 10 results.

2. Customer attraction and more sales
As much as you want search engines to be impressed by your page, your customers will also get frustrated by difficult processes and navigation. A website should be UX (User Experience) and User-friendly. This will ease your visitors to click or search where they exactly have to instead of navigating throughout to find what they are looking for. As a result, this will attract more customers to surf your website.

3. Responsive and Mobile Friendly
As we move forward and with technology booming, mobile web use is strongly outweighing PC use. There is even going to be a 300% increase of it in 2017 . It’s more important than ever to have a responsive website for your business, unless you want to lose a considerable portion of your potential customers.
A responsive website will allow the website to flex and adapt to the size of the screen it’s being viewed on such as laptop, desktop monitor, smart phone, or tablet. It is an ease of reading and navigation with a minimum of resizing, panning and scrolling.

4. Content creation
Posting informative, educational, reliable and up-to-date content on your website will earn the trust of your visitors and give them a reason to revisit you more often.
Constantly fresh content will also give you an SEO advantage, as well as a good inbound marketing, as most search engines will favor sites that have up-to-date content when it comes to ranking results.

5. Attractive and eye-catchy Home Page
The Home Page is the heart of your website.
Website design isn’t about the company or the designer; it’s about the person whom you’re trying to “impress”. This design should include some important factors including the flow and navigation, how your brand is reflected and recognized, use of colors, REAL meaningful and high quality images that add to the value of your company.

6. Stronger security and bug free
Website security is very important as it is your 24 hour marketing tool. Therefore, a single security breach might have high costs for you and have a huge impact on your customer’s trust.

7. Faster loading
Time has become a really important factor in people’s lives. No one has the time to wait for your website taking a lifetime to load and open. An average person is not bound to stay on a website that loads over 3 seconds.
So with a faster loading you will keep your customers happy, reduce your bounce rates and will also help your Google credibility.

8. Having new features
Integrate new features into your site – like analytics to check your viewers and increase in popularity, images to attract, a blog to do your daily information, social media interfaces for inbound marketing and video galleries for a better understanding and attention grabbing.

Ok, you’ve reached the end of the article. Does your website comprise of all the above features and key factors?

What’s the deal of being a Website Responsive?

Nowadays smartphones and tablets have changed the method toward user experience and design. Recent market studies show mobile internet usage is set to grow enormously by the end of 2015 with an upsurge of 21% from 2010. What is maybe more interesting is that this means the number of mobile internet users will pass that of desktop users during this time. Certainly this transformation in the way people are intense about online information and viewing websites means we should to be considering how we can engage with visitors to make them the best online experience for our products and services.
We are living in a world where our websites not only being surfed by a variety of different screen sizes and devices, but the same clients are returning to our websites at dissimilar times using these different devices. Online traffic originating from mobile devices is increasing exponentially each time. This means that, to vastly support their experience, our websites must be flexible and work well regardless of which device they may be using at a specific time. Also Google has long recommended using responsive web design to support different devices and screen sizes.
Truly, responsive web design isn’t a luxury any more, it’s a must and the ‘one website fits all devices’ approach will soon be the norm. As more and more people get used to browsing the web through their tablets and smartphones, it is unwise for any website publisher to disregard responsive web design.

What Is Responsive Web Design?
Responsive web design lets a website’s layout to change as the screen size being used to view it (from desktop computer monitors to mobile phones). For example someone opening your website on a small smartphone will be presented the same website as the person opening it on their notebook. However a responsive web design will have noticed the restraints and automatically reformatted to present the user an experience better matching to their device. There is no need for loading a huge website and zooming in and out to view the contents the visitors are searching for.
The designer creating a Responsive Design should guarantee that the website’s navigation elements, screen-layouts, images, text, audio/video players and other elements regulate themselves on a variety of devices. In this way, one need not spend further time and money in building and up-keeping two websites; a “mobile-site version” and a “desktop-site version”.

Now, let us look at the advantages and why Responsive Design is important

– Responsive web design sites are flexible, meaning the content transfers easily across all screen resolutions and all different devices. A responsive web design ensures that visitors get the best and compatible experience of a website on any device of the user’s selection and priority – such as the iPhone, the iPad, the ipod, the tablet and the smartphones running the Android OS, or the Windows OS and several others. This means that as new technology hit the market with different screen sizes unlike what we have experienced before, our responsive websites will already be ready to meet those new devices.
– The advantages of having a single website that follows to the need of all devices are meaningful when compared to having several separate websites. One website costs less than two, and the savings can be significant. Having one website to manage and one place to manage it from will make it easier to keep the site updated. Also managing one website and one SEO campaign is far easier than managing two websites and two SEO campaigns.
– As I mentioned, Google has long recommended using responsive web design to support different devices and screen sizes, but the search engine took this recommendation a step further last year when they began adding a “Mobile Friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device. Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Google is now setting ‘user-experience’ as a ranking factor; this is essential to take into account in regards to SEO.
Being able to show users a beautiful optimized experience without consideration of their choice of device means you’ll have expanded the reach of your service and the chances you have of engaging with individuals. The long lasting nature of this approach is unbelievably valuable and the cost effectiveness is a strong advantage. But that kind of design-thinking does not have to be our default. Now more than ever, digital content is meant to be viewed on a spectrum of different experiences. But responsive web design offers the best way forward.

I welcome any kind of critic and feedback. Please don’t hesitate to write me and humble me with your valuable knowledge: rodney.goedhart@comelite.net