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How it was Done: Comelite Restaurant Projects

As long as I recall, in my career in the IT sector one of my favorite industries to serve is the hospitality sector. There are many reasons why this is a favorable industry and one of the most obvious ones is that it serves others, it’s a constant and vital need and you can always improve it. Here we want to feature some Comelite restaurant projects.

Comelite Restaurant Projects: One of my first

One of my first restaurant projects was for The Burger Stop in Saudi Arabia. They had a very nice logo and beautiful pictures and it was a pleasure to work with them. This was bilingual website with elegant photography and a unique design and menu presentation. Another restaurant project we did before 2016 was poster and billboard design for Burger Joint in Iraq.

Also, I was in charge of a mobile app project called WAIN, which served as a hybrid app for finding restaurants in Iraq, including beverages, sweets and of course food. This app had a backend where the owner could fill in the restaurants information and carry out a business plan with each restaurant to get them listed. These were just the first of Comelite restaurant projects.

Restaurant projects in 2016

Last year, I had the honor of being in charge of the Delight Bakery project, which consisted of a one-page website, logo design (which there was much controversy on which to choose), profile, and stationary items.

Later in 2016 we were pleased to work with Arabzad Restaurant in Saudi Arabia where we did logo design, stationary and signage work.

One of the other Comelite restaurant projects included an app and landing page for the Reserve It company in Kuwait. This project was very pleasing and included an app to allow search for restaurants, check food menus, preview the photos, and get exact locations via Google Map.

The last Comelite restaurant project in 2016 was a bilingual website for Jyia, an Indian cuisine restaurant in Saudi Arabia. This website included loyalty features, online shopping, reservations and of course, unique and beautiful photography, courtesy of the efforts of the restaurant owner.

Latest in 2017

My latest finalized restaurant projects was for the Eathos company, where we were in charge of creating the websites for Kababji (Lebanese Cuisine) and Tortilla (California Burritos and Tacos), the UAE and progressing into KSA branch. We also were pleased to create a digital menu app for Kababji, to serve as table-top digital menus on tablets once the restaurant is launched. Using Sapaad as their backend shopping system, one of the challenges was to integrate the two websites shopping system with this popular UAE software for restaurants. The digital menu is now also offered in our mobile app packages, including a dynamic backend, customized UI, multi-platform and multi-language.

Coming Soon

With trends in the restaurant industry rising, and the constant need for ideas and promotions, I look forward to future challenges in this sector and to feature more of Comelite restaurant projects. Our latest in-development projects include finalize the website for Crepe Bechamel in Qatar, and the Cookshop restaurant in Saudi Arabia.

Follow Nadia Kamil on Twitter.

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5 Must Haves for Restaurants Website

Whether you’re new to this industry or have been working for years, a restaurants website is a must. So what should you include in your website? Take a look at the main components required to take your restaurant website to the top:

1- Responsive

Most people won’t be connecting to your website through a normal desktop computer, so make sure your website has a responsive layout for mobiles, tablets, and all else. Making it easy for clients to navigate your website has the difference of gaining one customer or losing one.

2- Clean, Simple Design & Layout

One of the things driving people away from your restaurant website will be clutter and unorganized layout. The human eye likes to see simplicity and neatness. It’s best to use consistent fonts and colors, and take this theme for your social media presence and graphical branding. The website UX will have a definite impact on whether your customer stays on your website, or leaves within seconds.

3- Photo Gallery

This is one of the best ways to advertise your products. Just show some great snapshots of your food, and people at your restaurant, and you will have gained a new client already. The human mind better absorbs a visual and will impact their desire to checkout your restaurant. You can use impressive images and even share them on your social media such as Instagram and Pinterest.

4- Open Hours and Location

Let’s face it, when a person comes to your website, they want to know when your open and where you are. So make it easy for them. Provide this info at their fingertips, include a Google Map, and even side widgets showing your open hours will be the best.

5- Reviews

Many restaurant websites will include their reviews, and including a reviews widget that integrates with TripAdvisor and other sorts of tourist guiding websites will be the best. People will be impacted by the feedback of others before they come to you.

6- Your Menu

Well, an interactive and lively menu will be the best way to present your restaurants services and food. Including a few clear pictures, nutrition info and your prices is also a must. Make it easy for your future clients to see your appealing menu, and make their decision.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

 

My restaurant is working perfectly, why do I need an app?

What does an app do for my restaurant?

Will an app improve customer service and customer loyalty for my restaurant?

Must I have a restaurant app just because my biggest rival has one?

A pretty simple, convincing, short and beautiful answer is:

MONEY

In an interesting development we are witnessing a shift away from old school websites to bigger experiences. People are choosing to spend more and more time with apps because they are personalized, intuitively designed, and task-oriented. Mobile apps are the culmination of mobile commerce technology. They are standalone applications that are installed on user devices, offering the user a richer experience which allows for the power of device capabilities and OS technologies.pic-01

 

Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.

Statistics show that the average person spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.

Restaurants are the single most popular search on the mobile web. Just think about that for a second. If you’re a restaurant owner and don’t have a mobile-optimized site or App, YOU ARE ALREADY MISSING OUT on one of the most important tools for bringing in customers. The loyalty effect of apps can absolutely be compared to that of a club card, particularly if it includes possibilities of getting discounts or other incentives through the accumulation of loyalty points. Moreover, these applications establish a way for the restaurant to communicate directly with its clients, whom it may inform about promotional offers, discounts, special events, etc. in a much more effective way than through traditional advertising.

You can increase visits from your current customer base by offering a mobile loyalty program through your app. Each time a customer visits your restaurant; your staff can give them another virtual stamp. When their virtual card is full, you can offer a small reward. Existing customers are one of the most cost-effective sources of increased revenue– they already like your restaurant, so inviting them to visit more often is rarely a difficult sell. Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

A mobile restaurant app lets you offer mobile ordering and the ability to browse menus online, which increases sales. Customers can send in orders when they’re on the way home or otherwise tied up and unable to call in. And it lets them skip the line, which increases customer satisfaction. Mobile ordering also provides an easy way to upsell side dishes, desserts, and add-ons, increasing your average order size and helping you boost profits. 62% of consumers are less likely to choose a restaurant if they can’t read your menu on their device. If your customers simply can’t read your menu, the next logical step for them is to search for another restaurant (your competitor). Avoid the dreaded pinching and zooming on smartphones and keep the experience as easy as possible when your customers are still in the decision process.

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One of the most reliable ways to ensure customers actually come to your restaurant is to have them make a reservation. There’s a reason why over 100,000 reservations are made every month on Apps & mobile websites.

Business Hours are clearly visible. Other than location, business hours for your eatery establishment are critical for making sure customers add you onto their dining schedules. It’s even more effective when the information is clearly visible right on your App & mobile website.

If your customers are having a good time, your mobile app can make it easy for them to submit a favorable review of your business online. The better your online reputation is the more new business you’ll earn when searchers are looking to explore new dining options in their area. A restaurant with good reviews is almost always at the TOP OF THE LIST when the time comes to try a new spot out. A well designed app should also make it easy to create links to the clients’ social networks. So that a satisfied customer might use Twitter, Facebook or any other social network to share a recommendation or positive review, which is obviously a very efficient way to attract new clients.

A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, functional, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service.

I warmly welcome any critic and feedback on this piece and I want you to connect with me at: rodney.goedhart@comelite.net

Author: Rodney Goedhart

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