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3 Must Have Business Graphical Design Elements

Business Graphical Design Elements

There are many elements in design that compose a business’s set in presentation, digital marketing, email marketing, face to face meetings, and in events’ presentations. The most important business graphical design elements usually compose of the brochure and profile items, business card, stationary items such as your company letterhead, envelope, and stamp. Now if you were to choose 3, which are the best? Below, I’ve pointed out benefits of a few business graphical design elements that are must haves for your business.

Brochure as your Light Business Graphical Design Element

There are many types of brochures. You can have a two-fold, tri-fold, flyer, z-fold, and much more. There are even multi-page brochures, which most of us refer to as company profiles or booklets. You can see a full list of brochure types here, but which is best to present your business with? It’s always good to have a light-weight brochure such as a two-fold or tri-fold to introduce your company goals and services, and contact info, and to serve as your light and simple business graphical design element. Also, make sure you don’t overload your brochure with too much text, or keep a balance between your content and graphics, such as our samples here.

Stationary Set as your Unique Element

What’s in a stationary set? Well, the most popular items consist of a letterhead, envelopes (in different sizes), business card, stamp, notepad, and other items, also known as promotional items, can be cap and other wearables, pen, lighter, mug, bags, and even calendar covers and CD labels.  Stationary items are infinite and the most attractive when they have your brand on them. Your business graphical design elements speak a lot about your brand and stand for business objective. Whichever elements you choose in your stationary set, make sure you distribute it to your employees, clients and make it stand out. Here are some of our latest work for our valued clients.

Business Graphical Design Elements

PowerPoint Presentation for your Events and Presentations

I think many businesses underestimate the power of PowerPoint presentations in business graphical design elements. PowerPoint presentations of a business can not only serve as your business presentation profile in events, conference meetings and even as a digital file to send, but they can help you take a specific solution and present your idea, whether if it’s a new business suggestion, a change in your marketing plan, analysis of business strategy. In PowerPoints, you can combine the content and images, as well as figures shown in infographics to show exactly what you need to point out. They are flexible and easy to edit, and also have nice transitions and effects.

Conclusion

So what should you choose for your most important business graphical design elements? From the vast items available in the graphical spectrum, these are just a few. Anyhow, Comelite will help you make a great change in your business by revamping and redesigning or just getting it all setup from scratch. Don’t hesitate to contact us for consultation on what best suits your brand.

Follow Nadia Kamil on Twitter 

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6 Reasons Small Business Fail

Many people are enthusiastic to start a business. In fact many get the right foot in, but unfortunately, due to factors that we’ll discuss, many business startups fail.

According to statistics, only half of business startups survive the first 5 years, and only a third survive 10 years…So why?

When you look at it at the surface level, you might think: cash, bankruptcy, low management skills, etc. But here, I am going to list the main factors:

1-     Poor Planning and Management

Poor management is usually the number one factor affecting business failure. Let’s face it, in order to thrive, you need to have management skills including: getting help, team work, listening, planning and planning and planning, not getting defeated by failure, encouragement of employees, confront changes, and envision a great future for your business.

2-     No Cash

Capital is the main parameter needed to start a business and to maintain one. You will need money for your direct costs such as your products and services, as well as your indirect costs, such as maintenance, payroll, and administrative costs and so on. If you’re out of funds, you’re going to go into debt, which will lead to bankruptcy and failure of your startup. As a business manager, you should know where your funds go and where they come from. Failure to do so and lack of control on finance will create a crisis for your business.

You can solve this by using professional accounting software to control your finance, this will keep you in control and you’ll always have an overview of where you stand.

3-     Not in Line with the Digital Revolution

In today’s world, every person owns a tablet, a smartphone and spends over half their time surfing the net. So if you’re business lacks a website and presence in social media networks, then consider your business going down the drain from the start. If your customers are online and on mobile, then why aren’t you?

If in this era, your business doesn’t have a website, you are losing revenue by the moment, so make sure you invest in a good looking, creative business website that represents your brand.

4-     Not able to Differentiate with Other Businesses

What makes your brand different? Make sure when planning out your marketing strategy, you determine what parameters differentiate you from your competitors. Do your customers know what makes you different? So what makes you unique in the marketplace? Point this out and advertise this so everyone can see.

5-     Over Growth

A growing business needs careful planning. So if you want to expand, first research your demographics, location, product demand, and base your business growth on solid foundations. Business expansion needs strategic thinking and analysis in order to not fail. Make sure you have the right resources before you plan on your expansion.

6-     Too Much Confidence

This is a challenge for all business owners. Instead of relying on yourself, you should listen to your employees, your staff, and give responsibility and rely on others to help you. Remember, most successful business owners success is founded on teamwork and leading with reliance on your employees and people around you.

Conclusion:

So if 50% of business are failing, then 50% are succeeding! You can be the full half of the cup, but make sure you abide by the rules and experience others have paved the path of. As business owner, you can make it to the top if you set your mind to it, strive for it and believe in it.

By Nadia Kamil, Technical & Project Manager at Comelite IT Solutions

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The benefits of mobile ecommerce

Ecommerce has already become the de-facto way of doing business for large companies and is fast gaining popularity among small businesses as well thanks to considerable decrease in the development and hosting of web applications.

I already discussed in a recent post the benefits of having an ecommerce website for retail businesses and how it can help improve a company’s reach and availability, which will in turn result in better lead generation, customer support, conversion rates and, ultimately, revenue.
But the future of online business and ecommerce is already here, and it’s mobile ecommerce apps, aka mCommerce. The     ecommerce industry has burgeoned exponentially thanks to mobile innovations and progress, and with mobile app usage and revenue skyrocketing in recent years, a healthy and successful business will be one that will harness and leverage this technology.
Already, many ecommerce-wielding companies are going mobile by investing on mobile web design and introducing mobile apps to their business model. Ecommerce apps are one of the most popular types of apps that are downloaded on handsets and it is a well-known fact that mCommerce apps are used more frequently that its equivalent website.
So if you have an ecommerce website, complementing with an mCommerce app will give you all the advantages of traditional model plus the following added benefits.
Improved access to users through push notifications
While an ecommerce website will enable your customers to reach you any time of the day, an ecommerce app will enable you to reach your customers any time you like. Mobile phones are very personalized devices, and users carry them on their person all the time. After having installed your application, you can use push notifications to improve user engagement or to re-engage inactive users by informing them of special offers or important sales and new products.
Offline availability
In contrast to desktop and laptop computers, mobile devices can be carried and operated anywhere. And not every location can provide an optimal internet connection. This is where mobile apps shine, since they’re tailored to work in environments where users are experiencing spotty internet connections or don’t have an internet connection altogether. Naturally, some of the functionality of the app will be unavailable in such settings, but users will at least have access to previously-visited product pages, purchase history and other profile information that can come in handy when they’re not specifically looking for a purchase.
Improved performance and network usage
The amount of information exchange in apps is very minimal when compared to websites which need to download complete web pages. This functionality provides for quicker load times in app usage and lower networking costs, especially for users that are connected on a limited data plan. This can be a decisive factor in improving user experience and encouraging them to return to your app.
Enhanced usage
Since mobile apps are developed for small screen sizes, they can help improve the user experience dramatically by culling entry forms, improving scrolling and navigability based on mobile usage patterns, and adjust the size and location of user interface elements to improve ease-of-use.
Moreover, mobile apps are compatible with a slew of new APIs and technologies, such as the easy-to-use One Touch Shopping payment technology, which improves and facilitates online payment for goods.
Leveraging mobile features
Smartphones have many features such as camera, gyroscope, GPS and microphone. Each of these features can help improve user experience when integrated with your mobile app. For instance, using the mobile GPS, you can help users locate the nearest franchise of your chain while using your app. Another example would be to use augmented reality technology and allow the user to preview how a cool new furniture will change the look of their living room
Conclusion
The future of retail industry is in the hands and pockets of consumers. The mobile trend will continue to encroach over all aspects of online retail business and shopping as we move forward. Mobile ecommerce is an opportunity to provide increased value very quickly. If you already have an ecommerce platform in place, building a mobile app that integrates with your solution will be an easy task, and you and your customers will have a leg up in getting started on this new model. If you don’t, get one today. It’s better late than never.

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Have your competitors recently redesigned their websites?

Have your competitors recently redesigned their website? The answer is yes if they have made changes that improved their rankings substantially and ended up pushing you down in searches.

In that case, you will need to make some alterations to your site. If you’re not near the top of SERPs, analyze what changes you can make to your site to maintain an edge in search.
However, maintaining an edge in search shouldn’t be your only goal. A precise process of redesigning your website drives traffic to your website as well. A site’s redesign project consists of several factors and it doesn’t necessarily mean you need to change every single one of your website’s elements. Perhaps just using a specific color or adding real photos would draw your visitors’ attention!
Since a website already exists and is one of the fundamental elements of your marketing strategy, it’s important to be sure that it is still aligned with your newest marketing plans and helps you achieve your online business marketing goals. If you have low conversion rates and aren’t happy with your result, it’s time to make necessary changes that’ll not only appeal to your visitors but also turn them into leads.


Website-Redesign

What changes can you make to your website to boost your image, traffic, ranking, leads, and sales?
• Looking good and attractive:
A strong visual design of your website should always be your focus and it should catch the eye of any visitor. Good styles for your web pages, as well as the design, layout, and variations in the display for different devices and screen sizes aim to excite, inspire, and encourage participation.
Therefore, make your website memorable through an extraordinary design.

• Functionality and user-friendliness:
If your website isn’t as functional and user-friendly as it should be, your traffic could suffer. Your visitors should easily find the contact information, main services or products, and other important content on your website. If your site navigation is confusing and its service and product offers are not completely up-to-date, you’ll lose your audience, and this is because you should be helping people find your content, not showing them a new way to get around your website! When your navigation shows your main services or products, your site will communicate instantly.

• Responsive website redesign:
Your website should have the technology to automatically respond to the user’s preferences and be able to keep up with the endless number of devices that the user uses these days, such as the BlackBerry, iPhone, iPad, Kindle, etc. When the user switches from their laptop to iPad or smartphone, your website should routinely switch to accommodate for resolution, image size and scripting abilities. If it’s not, you will suffer the consequences of losing visitors from these devices, which means losing leads and even customers.
Undoubtedly in the next few years, we’ll need to design for many additional inventions and devices!

• Content-management system (CMS):
Certain CMS services simplify the process to increase search engine rankings. Are you currently using a CMS? If not, then you should absolutely include one in the new site to be able to easily update your website content without knowing how to code and relying completely on a developer.
But if you already have a CMS, consider whether it’s worth exploring another one on the market to find a better fit.

In this sense, a redesign project includes many aspects that develop your existing website and make it the biggest contributor to your business, showing you a return on investment within a short period of time.
WELL, ISN’T IT TIME FOR A WEBSITE REDESIGN?!

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How can small businesses develop?

Is there any way that small businesses can compete larger ones? Or as a small business will you be eliminated from the business circle? Or could you make a good earning in a very short time?
These are the questions and problems small businesses face every day in the world of business.

If you talk to a small business owner or its management board, if you even search small business on the internet, there is one common cry that shouts “we cannot compete the large firms” and “I have to do it all myself!”
Small businesses and their owners usually complain about the lack of capital and effective marketing. How should they get and then keep the customers and clients. Do the services really satisfy the customers’ needs or is it too complicated. If they don’t have enough sales and revenue, then how would they be able to pay the employees and company expenses.
And will they finally be eliminated from the circle of business!
Had better not established one, instead of bearing all the hassle.

All these complaints may be true but there is always a solution to every problem and the key word is not to give up. This is when you can learn from others’ experiences, talk to those who have already succeeded these stages and have their foot kept on the ground going well.Some common solutions that you can even find on the net are to take advantage of your differences with large companies and compete as a different business; recognize that you have a lot of potential to be better and stronger in ways they can’t; don’t keep your business isolated and try to even outsource companies with similar services; as a new firm, you’ll probably need to do something better, cheaper, faster, or amazingly different to give you a difference and standout from your competitors; define your advertising goals; update or upgrade your technology and many more…

These are probably solutions that every growing business has once experienced, as we have too; yet, I’d like to open your minds and introduce you to some specific and unique experiences that our company, Comelite IT Co. has challenged these years to develop itself.
Group work
At Comelite all departments work closely together as a whole group. Everyone takes the responsibility of a part of the project to proceed smoothly and on time and the job is mostly divided based on the positive features and abilities of each person. Everyone should know the work in order to replace each other in times of need so we don’t fall behind schedule.

Committees and meetings
When a project is assigned or an obstacle is met to proceed on, group meetings and committees are held at different stages and levels to reach the best result. Nothing is decided personally, even by the highest management. It all goes through several meetings to make the final decision. In the meetings, everyone’s point of view is paid attention to and evaluated.

Customer service
We identify the customers’ potential needs and then figure out where we can provide the best solution. The key is to understand your client, know who they are and what they need. We then show our customers that our care is not costly, as we would like to solve their problem and enhance their business, while also doing the business. This is when our flexibility, guaranteed support and a more personalized interaction comes along. We make their experience with our business as fabulous as it can be and this is why they do not want to leave us as currently we have many long-term clients. Always keep in mind that how you could do better and what can be added for your client.

Challenging obstacles
One problem that tends to deactivate small businesses into progressing is facing tough barriers. At Comelite, we don’t recognize anything as an obstacle that can’t be solved. We challenge the problem, recognize the realities and find a solution to it. This is when we never say no to what can be done.

Company slogan
You should always have a winning ticket that will differentiate your company from others and even the big guys.
FedEx overnight moves freight but sells dependability, Starbucks serves coffee but sells community, Apple makes phones and iPads but sells fashion and design. At Comelite we provide IT and marketing services but sell guaranteed support and trustworthiness. What do your customers want from you?

So don’t hesitate if you are new to the market and business or if you are small. The motto is “work hard and never give up” you will definitely see the preferable result soon.
You can also reach out to Kabbage Company if you are short on budget and want to start or improve your business.

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