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AI Business Benefits: How does it fit you?

In my last article, we learned what AI is simple terms can be. Also, I pointed out to how it is used in our everyday lives and the difference between narrow and general AI. Now we want to see how it can benefit our business world and the AI business benefits.

AI Business Benefits in the Workplace

As we advanced in the tech era, you are used to some things you might see every day that AI is implemented within. However, not many recognize the AI business benefits so I have first pointed out some main advantages:

  • Virtual Assistance
  • Predict insights from business data
  • Automation of repetitive work
  • Enhancement of productivity, more focus on the real work
  • Fraud detecting
  • Notifications and Scheduling
  • Marketing assistance
  • Avoidance of human errors

Virtual Assistance

One of the great AI business benefits is using it as a virtual assistance. This is currently used in the Amazon Alexa, Apple’s Siri, Google Assistant and Microsoft’s Cortana. The benefit of a VA is that you can get a lot of the work done that you might previously have needed a live person for, so you can reduce costs in the payroll and also use the energy of a live employee more efficiently. You can use VAs for other office work like dictation, ordering tasks, calendars and events, to do lists and more.

Prediction Based on Data

One of the main concerns in business today is how we are using all the gathered data in our work. Many businesses seek to hire data scientists and growth hackers to analyse all the information and collected data. AI can help tremendously by processing billions of data in a matter of minutes. For example, it can be used to analyse lead generation reports, sales reports, procurement reports and more. With the help of machine learning and deep learning, it can continuously advance as well. AI uses data as raw material fed into it, to process information and provide valuable summaries, analytics and insights.

AI Business Benefits in Automation

Another significant AI business benefit is how we can use it in automation tasks. For example, we can use it lead flow tasks, in notification automation, in scheduling and much more. As written in this article, some of your daily tasks can be automated, like scheduling invites, managing emails for replies/delete/reviews, booking flights, ordering and help us perform better. For example, in Sales, automation can be done by follow up emails, contact updates, and lead updates.

Fraud Detection

Most business need to secure their information as cyber-attacks rise. Many have been target of cyber-attacks due to flaws or wholes in their business security. Another benefit of AI for business is how it can detect fraud in your business network. Using deep learning techniques, check of time series/sequence, ability to identify networks, check payment transactions and more, AI will help to secure your business.

Marketing Assistance

One of the best samples of AI is how it used as a marketing tool. For example, it can be used as a service chatbot, social media automation like IFTTT or Buffer, used for making checks and balances, and scoring leads, adapting the customer journey, advertising, and more.

Increase in Productivity, Reduction of Errors

The best AI benefit in business though is how it can enhance employee productivity so they can focus on high-value work, instead of tedious repetitive work or administrative work that can be handled by machines. AI VAs or applications don’t get tired, don’t make mistakes, can work without breaks and without payroll. On the bright side, employees in companies can focus on the real value of their work, how to improve customer service, and are the best friends of the HR department.

Wrapping Up

So, to wrap up, you can see some of the AI business benefits and how they can be applied in your business. Of course, the advantages are endless and this article is just a short briefing to get you familiar and open your mind on the possibilities. In the next article, I will explain our AI solution and how you can apply it.

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AI in Simple Terms

Last year, I read in many articles that AI was part of the emerging technologies in the years to come, and interestingly enough, this year, we were witness to a lot of progress in this field. As this is an immense field and I won’t be able to expand it fully, I thought it might be good to explain the fundamentals of AI in simple terms for our readers, and in the later articles, how it will benefit your business and our solution for it.  These days AI has become an ordinary term and used almost everywhere, from Google products, to social media platforms like Facebook, to apps in your smartphone and devices in your home.

So what is AI in simple terms?

AI in very simple terms is the ability of computers to act like humans, as defined in Tech Terms. As in this Salesforce article, it means that non-human entities have human-level intelligence and perform tasks intelligently. There are two general AI versions, the “narrow” or “weak” AI, like the ones you usually deal with such as smart search engines and apps, or the computer chess games you play with, or even speech and image recognition. Narrow AI works within a specific scope, so even though it is referred to as “weak” AI, it does its job pretty well. Actually most of AI you see today is weak/narrow AI and it automates a human activity so it serves us well.

The other type of AI is called “general” AI, which can operate independently of human beings. Up to now you would see general AI in sci-fi movies, but thanks to development in technology and use of Machine Learning, this has become reality now. When we talk of Narrow AI, we’re talking of AI that can’t learn new things or learn from experience. In General AI though, Machine Learning is used so the AI can “enhance” and “learn” and progress. You can read this to learn more of how AI and Machine Learning work.

Example of AI around us

Now that we learned of AI in simple terms, let’s see how is AI used around us. Here are a few examples:

Purchase Predictions: if you have shopped online, you probably have experienced the online platform predicting and suggesting products to you. Based on your favourites, or previous purchases, or selection, most ecommerce platforms like Amazon have AI build within working on predictive analytics algorithms.

Marketing Automation: in your CRM or marketing software, you will experience a lot of automated tasks and predictions and reports based on your data. In Salesforce, Einstein is taking the lead in facilitating all processes in a business.

Online Support: have you seen a chat box in service websites, providing online support? Most chat boxes these days have a chatbot based on AI like our Universal Chat. This will help free resources and save time by programming the most common questions people have when they come to your website.

Personal Assistants: anyone using a smartphone can see Siri, Google Now, Cortana as an intelligent digital personal assistant, and helping you find information with just your voice. You can ask for the nearest restaurant, ask for task reminders, schedule important appointments or just send other commands to your phone.

Music and Movies: ever wondered how Youtube provides you relevant videos of the one you just watched? This is also using AI to “guess” what you will like based on your previous judgements and likes/dislikes. A lot of platforms these days use AI to learn your taste and interest.

Social Media: one of my favourite AI examples is how Pinterest uses AI to learn your interests and get you back on their website. But Pinterest isn’t the only social media platform using AI. Facebook, Twitter and LinkedIn also are using AI algorithms to learn about you and “sell” customized services for you.

Computer Games: if you have played chess or any other computer games with a Computer opponent, that is using AI as well. It started with video games and Nintendo but now it has reached a higher peak.

Smart Cars: smart cars and self-driving cars are a perfect example of AI, such as Tesla’s autopilot and maybe in the future you will no longer need a driver’s license because self-driving cars will be much safer than humans!

These are just a few but you can find more by just googling or reading online.

Ending Word

So up to here, we learned the basics of AI in simple terms. We learned of narrow and general AI, and samples of AI in our everyday lives. In our next articles, we’ll learn of the benefits of AI in business and how it’s applied.

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Business Strategy Trends to Consider in 2017

A new year, a new beginning. For many, a fresh start brings hope and inspiration. You can start your business in the New Year, with a new business strategy 2017, with big dreams in your mind, pursue them and then work to convert them into reality. So, what does the New Year bring us in terms of our corporate strategy? Below are some considerations and trends that will be dominating 2017 that you need to think of for your business growth, whether you’re a small, medium or enterprise sized business.

Dream big, it’s the first step to success…

Inbound Marketing Tactics in your Business Strategy 2017

When it comes to marketing and sales, the most popular trend rising is the tactics of inbound marketing. So think again when optimizing your annual marketing strategy. Do you need to update your personnas? What is your content marketing plan? Have you set a monthly budget for your marketing plan? Whatever the case, and whichever methods and tactics you’ll be using in 2017, make sure you have updated your steps, online tracking and personnas, and embrace the power of inbound marketing and organic SEO.

business strategy 2017

Proactive Lead Capturing

As a method of inbound marketing, capturing leads on the spot is vital for service providing companies. How can you keep up with who comes to your door? Well you can use many tools to capture leads coming to your website, analyze them, and now, even talk to them through their favorite messenger. With a proactive chat system, you can convert leads into your goals and always be prepared to respond to incoming visitors. In this example, a telegram chat bot is used to reply to customers on multiple channels, getting constant updates, with special features, such as multi-channel control, analytics, and use of your favorite messenger apps.

Visualize Your Business Strategy 2017: Visual and Video Content

The year 2017 will mark the expansion of visual and video content and how businesses will use videos for their presentations, intros, education and much more. Videos are popular and can be seen on your mobile on the go, and can “tell the story” you need to tell in a matter of minutes. Videos are effective and will capture the audience watching instantly.
Video content is on demand, and informative to use, and attractive to look at, so think about making one for your corporate strategy today.

Make Use of Social Media

Social Media plays a significant role in our lives today. Businesses use Facebook for transactions, Twitter for twitter cards, and of course LinkedIn to communicate and proceed on projects. So how should you use your social media? In addition to your website as your 24-hour online marketing tool, social media will fulfill advertising your website and services silently while you focus on your techniques and projects. You will need to get familiar with the most popular apps, schedule and program your usage of social media and use social media for its real purpose to expand your business growth.

Still – Is your Website Responsive?

Believe it or not, even though we are in 2017, up to this day, I have found over 5 websites of clients, who still DO NOT have a responsive website. In the age where tablets and mobiles dominate usage of desktop PCs, we need to consider how our website looks on mobile and put the sufficient amount of energy to revive and facilitate our website experience for our clients. So if your website is not responsive, you need to consider this as a priority in your business strategy 2017.

Business Automation

This is one of the most important trends to look out for your business growth in your corporate strategy. These days, with the methods of marketing and business changing, every business needs to be automated to prevent iterative work and double timings spent, manual processes and non-usage of technology in your business. So what is business automation? Very simple, to have your customers, leads and prospects in one database, to be able to rely on one data source, keep track of your sales, projects, accounting and more.

Comelite is supporting Enterprise Solutions and Salesforce solutions as the demand and rise in these two areas are growing and most customers are switching to Salesforce or Odoo as their selection for their business.

Go Digital, Go Mobile

Last but not least, get into the digital era. If you’re a business, small or big, you will need to setup an app to represent your business, to think of how your customers can make payments through mobile, and to see how you can bring your business into the palm of your potential and withstanding clients. With a mobile app you can provide your business for your clients with real-time information, and provide services according to their location, their activities, and their taste. So if you don’t have an app for your business, mark this as something to consider in your business strategy 2017.


These are just a few ideas to think of in your strategic planning for your business strategy 2017. Basically, start planning each month and think of the trends and obstacles ahead, and see how the new technologies will facilitate and lift you up in the path to success.

Follow Nadia Kamil on Twitter 


The 7 rising logo trends [Infographic]

Logo trends

Almost halfway into 2016, we take a look at what the logo world is telling us. Your logo, choice of font, colors and shapes are what your customers will remember you by. It is important to have brand elements that can be deployed and displayed in different settings and environments without breaking the general design. A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. Trending now are these seven styles of logo. All provide details and main specifics of your brand so you must work wise.

Art plays a key role and there is a wide range between simple Monoline logos to Dramatic Typography. That is how designers have managed to incorporate elements like geometry and negative spaces into these featured icons.


The 7 rising logo trends


Renovate Your Business: Embrace the Change

Many people shiver when it comes to the word “change”. They think of the different strange things they have to face, and fear the unpredictable…But wait, if you’re in a business, if you own a company, or work in a store or restaurant, change and renovation is vital for you, a mere thing that will help you to not fade away in the back, and stand heads high in the front line.


There are many reasons people and business avoid change, but first, you have to keep in mind that most successful businesses and company moved forward and reached the top because of their innovation strategy.

Change is learning. Learning is growing. Growing is living. So live.

When we say innovation, it doesn’t have to be something big. It can be anything that will help you stand out from the crowd and competition. Maybe a new head banner if you’re a restaurant, maybe a new brochure for your new product, or just a change of layout in your store. Change and innovation helps attract new customers and keeps your old customers loyal as well. New customers equals to more sales which is more income and revenue.

So for the upcoming New Year, think about what will take your business strategy to the top. Maybe if you have an online business, a new app will reflect your company services, or if you sell products, maybe a brochure of new photographs of your products will attract the crowd. So depending on the type of business model you have, plan your business renovation.


A piece of advice as well, if you want to plan out your renovation strategy, gather your employees, your key staff, even your customers, and get a quick feedback. Ask them what they think will bring change to the company, and what will help in your sales and income. Usually just listening to all the new opinions will spark new thoughts and ideas in your head.

By the way, always remember, staying long in business is not just about making money and sales. It’s also about being a brand that people remember and come to at the time they need it. So with new ideas you make new impressions and new impressions means people will remember you. Think of ways you can present your unique change ideas and embrace all change opportunities to create your new look.

As a conclusion, I invite you all to put one step out of your comfort zone and see the new world. In this world, the people around you are your new customers, the visitors and viewers of your social media and website are your future contacts, so take hats off for them and impress them. Get out of the boring everyday look you have and create excitement in your company. Show a new look, a new brand, and stay up to date and fresh. Once you conquer the fear of the unpredictable, then you will see the benefits it has for you, and you will be one step ahead of your competitors, and feel good about yourself and your business.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions


How Technology Impacts your Restaurant

Technology is surrounding you. Anywhere from your business life, to social life to everyday life. Now, in this series we want to just checkout what an impact technology has had on the restaurant business and how it has moved it uphill towards top customer service and creating a facilitation in business. Just a few examples to point out, is using an app to take orders, instead of your normal notepad, or using a responsive modern website to present your services, and get your tables booked. Some restaurants have apps for their customers to use within the restaurant as a menu, and to take images and share on social media. The use of technology has made payments smooth and encouraged easy online paying. So how can it impact your restaurant? Take a look:

Mobile Ordering: one of the trends in the restaurant industry are using a mobile to order your food. Surveys show that more than 41% will use a self-ordering terminal if available, and customers would rather connect to their mobile app, make their order, and have it delivered or go pick up then to use the old fashioned way. Take a look at these examples to get more info: Starbuck mobile ordering and the Easy Order app.


Digital Menu: many restaurants prefer to use a digital menu, where they can easily update menu items, prices, and pictures and design of course.

E-Waiter and Checkout: since more than 52% of customer prefer to pay online, this is a strategic move for restaurants to allow payment through the internet. Most diners don’t like to pay with their credit card, and prefer the safer way, which is through their PayPal or whatever their e-card is. Faster, safer payments will draw customers to you every time. The E la Carte restaurant has gone to the top in this field, and taken one step forward…

• Loyalty Programs: of course one of the best ways technology is impacting restaurants is the use of discounts and coupons to attract customers. Most customers prefer to use loyalty programs such as the sum up of points to earn a freebie, or discount coupons to gain more. Loyalty programs have always attracted customers back and will continue to do so.

• Restaurant Management: when we say technology is impacting the restaurant business, we don’t just mean the front end. What happens to the management of sales orders, inventory purchases, and finance management? There are many ERP systems or Restaurant Management Systems that will allow the management of your restaurant and will provide the manager with an overview of sales, customers, accounting reports and much more.

• Online Reservation: These days there are also many online reservation websites such as Open Table, ResDiary or BookTable that will save your time by allowing you to surf for just the right place and the right time, and reserve your trips. These platforms use an electronic reservation book (ERB) to gather the live info of availability at restaurants and have them ready at your fingertips when and wherever you want to go.

• Beautiful Websites: last but not least, restaurant websites are the center of attention with glamorous high quality pictures, simple presentation, responsive layout and informative content. By including info such as your reviews, open hours, picture gallery, you can be sure to attract more customers. Also many tourist websites such as TripAdvisor or can show your website to tourists, and you can present your reviews in your very own website.
So if you’re a restaurant and you’re not taking advantage of what technology offers today for your business, then think again. You can drive more business with technology, and that’s the bottom point. In our next series, we’ll elaborate more on this industry.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

How to grow your app’s email marketing list

You’ll hear a lot about email marketing having become passé, a thing of the past, a tool to ultimately avoid… You’ll also hear a lot about how mobile push notifications are your salvation and can bring you tons of downloads, leads, and customers (which is true by the way).

The truth is, email marketing has been put to so much ill use that it has fallen from grace, like many other things (banner ads anyone?). But anything done wrong can turn into a disaster, including mobile push notifications. Push notifications can become intrusive on their own, especially since smartphones are extremely personal devices, and users can quickly get annoyed when targeted with untimely and irrelevant ads, and subsequently turn off notifications and block you out forever.

Placing your bets on any single medium to reach out to your user makes it easier to lose touch. So you should value every channel you have to connect with, and engage, your potential customers. That includes email lists.

Fact of the matter is, email lists are far from dead, and if used properly, they can turn out to be one of your most effective – and favorite – app marketing tools. In this post, I will show you how to grow your email list and put it to good use.

how to manage your mailing list

One of the common mistakes that failed email marketing strategies share is the lack of a proper email listing service. Creating your own ad-hoc solution or worse, just BCCing everyone in your emails, will definitely set you on the road toward disaster.

Email listing services are tools that help you manage your email lists, and they can save you a lot of time and headache for a minimal expense. They come in different flavors and for different levels of expertise and engagement. Services like Aweber and Constant Contact are good places to start if you’re a beginner and are looking for basic features.

If you’re an advanced seeking more sophisticated features, such as segmentation and automation features, consider migrating to services such as Drip or Ontraport, which offer a more complete solution, albeit at a more expensive rate.

Once you’re set, you can get started on gathering your list. Here are a few tips that can help you achieve that.

Get their attention!:  How To Successfully Pitch Your App To The Media

use your landing page/website

Your app should definitely have a customized landing page long before it is released in the app stores. In general, landing pages are a great way to convey the message of your app in advance and find people who are interested. There are many ways you can gather email addresses in your landing page, including opt-in features that will allow users to get special offers in exchange for their email address. I’ve talked about the benefits of having a landing page for your app extensively here, and you can see how other apps have successfully created their email lists through the efficient use of landing pages here.

But lading pages aren’t the only web medium that help gather email addresses. The comment section of blog posts work just as fine, especially if the post itself is compelling and well-structured and finishes with a call to action that encourages users to get in touch and find out more.

Pop-ups can work too, but I do admit they aren’t the best of strategies and tend to get intrusive. However, there are some very good platforms like SumoMe that can get you started on popups at a low price and can gather up to 700,000 email addresses for you.

collect emails inside your app

Making email addresses a requirement for running your app is not a productive and user-friendly strategy. But nothing will prevent you from enabling users to opt-in to extra features by entering their email. In fact there are many in-app strategies that can help you gather emails, such as allowing users to make their first use of a paid feature for free, or allowing them to sign up for one-month free-of-charge premium experience. If it’s a game, you can give users the option to get a taste of a bonus level or a preview of an expansion pack. If you think within the context of your app, you can come up with plenty of ideas that can encourage users to give their email address and get something in return.

There are some plug-ins that can help you add opt-in boxes to your app in a few simple steps. But as with pop-ups, make sure that you don’t display the dialog at a critical moment and ruin the user experience, especially if your app is a game. That probably won’t be the best way to encourage users to sign up to your email list.

use survey tools

Meeting up with people in person is an excellent opportunity to collect emails, especially if it’s at an event where you’re meeting with mobile app developers or enthusiasts. There’s a big chance that many of those people have the potential to become future users of your app.

The problem is, you have to have a good tool and plan to do gather emails without annoying the users, and also being able to do it in a disconnected environment.

Surveys are a great tool in this regard. Some apps like iCapture can help you set up surveys and email list opt-in programs at your events, and merge the results with your CRM or email list service when you later get an internet connection. The app easily syncs with major enterprise tools such as Salesforce.

final thoughts

Email lists are a must-have for any serious app marketer. They have the great benefit of enabling you to communicate with your potential users even before they see and install your app. Do it right, and you’ll reap the rewards. Do it wrong, and you’re in for a nightmare.

I hope these tips will help you avoid the latter and get to the former. If you have anything to ask or add, don’t hesitate to leave a note in the comments section.

What to do AFTER launching your mobile app

In the previous post, I described steps you should take before publishing your app in app stores to make sure that you hit the ground running and get started on the right footing.

Does that mean that, after you publish your app, you can sit back and relax and watch downloads rates and revenue increase on their own? Of course not. This is just the beginning and you have to do your best to avoid the worst in the hostile environment of the mobile app industry, where many a good title have met their demise because of the lack of sound marketing strategies.

In this post, I will describe several measures you should take after you publish your app in order to improve your chances of success.

focus on user engagement and retention

Even if you have a handsome budget to spend on paid user acquisition, it should not be your sole marketing strategy. Not paying attention to user engagement and retention can result in users dropping off and uninstalling your app, as their attention becomes diverted towards other new apps.

There are many tricks to improving user engagement and retention in your app. There’s no one-size-fits-all recipe to it, but there are general principles that can help you get your bearings and start off in the right direction.

Also, paid acquisition should be done in a calculated manner, and you need to find the channels that can provide the best value to your app.

Don’t lose ’em:  4 Tips To Improve User Retention For Your App

make the right measurements

Revenue is a great indicator for measuring the success of your app, but ‘per se’, it won’t help you find points where you can improve your app, or identify icebergs and pitfalls ahead. You need to know the strengths of your app, and which features are generating the most positive feedback from users and drawing people to your app. You also need to know your app’s shortcomings, the sections where users are dropping off, where the app fails to meet their needs. Other statistics such as the frequency of app usage and its alterations over time can help make precise forecasts of your app revenue changes.

These metrics help you measure user satisfaction and engagement and plan future improvements to your app. You can find information about major metrics to look for here.
deliver updates with good descriptions
When users receive notifications about new app updates, they won’t be very excited about downloading them if they have bland descriptions such as “bug fixes,” especially since users download an average of 25 to 40 apps on their phone, according to Google.
You should perceive your updates as a marketing opportunity that will enable you to inform your users and get them excited about the new features you’ve added, in addition to the problems you’ve fixed. This is a strategy that can help you improve user engagement levels and re-engage users that have been passive for a while.


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Google Play store app ranking essentials

Ranking top in app store search results is every app developer and publisher’s dream. It can quickly turn into a brand’s source of fame, install rates, and revenue. But getting there is not easy, especially when you’re competing with millions of apps that are already there and thousands that are joining the fray every day.
In this article, I will describe some of the mechanics behind Google Play’s app ranking algorithm and how you can give your app a boost in the app store’s search results.

Some basics
The main driving factor behind app ranking are parameters such as total installs and download velocity, but Google Play’s app ranking algorithm is much more complex and intricate, and many other parameters come into play.
A noteworthy fact is that more than 50 percent of Google Play’s daily active users (DAU) search for apps every day, and the app store processes more than six million unique search phrases every month. Therefore, with the right tweaks and settings, you can improve your presence in specific search results that apply to your app and increase your installs, which will in turn improve your app’s overall ranking.

Choose the right category
Find a category that suits your app and at the same time isn’t clogged with competition. App category is an essential ASO parameter, and newer categories which are less crowded are more likely to see your app climb the charts and provide opportunities for higher ranking and optimal app store placement.

Give your daily installs a boost
Having a steady flow of daily installs will improve your ranking, which in turn will give you more organic installs. But now, you might argue, you’re dealing with a “chicken and egg” problem. How do you get those initial installs in the first place? Well, as I’ve discussed in previous articles, there are many ways, free and paid, that can help you drive installs to your app.

Improve your app’s rating
The feedback and reviews that users make about your app are a crucial factor in determining its ranking in search results. It is also one of the key metrics that the editorial staff looks for when reviewing top games and apps. Maintaining an overall 4 out of 5 rating average should be a major goal. But there is more to app rating than just the 4 star average. Here are other factors you should consider:
• The total number of reviews
• Keywords used in each review
• How frequently your app is being reviewed
• How recently has the app been reviewed
• Average rating per version of app
Google Play also uses parameters such as geographical location and device type in reviews to personalize search results for users. So when a user makes a search, apps that have received good reviews from devices of the same type or from users of the same origin will be favored by Google Play.
Oh, and one more note on reviews: Don’t even consider generating fake reviews for your app. The folks at Google Play are pretty smart and have some arcane tools at their disposal that will help them detect scam campaigns, which will eventually lead to penalizing your app or kicking it off the shelves altogether. There are many ways you can generate good and organic reviews for your app, including using opportune moments during in-app experience to unobtrusively encourage your users to write reviews.


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Why Faster Websites Make More Money [Infographic]

Everyone likes fast websites.
Believe it or not, so does Google. And… faster websites make more money!

We all know that slow loading websites are annoying and you can’t count how many times you have hopped to another website just because the first one you visited loaded too slowly.

Well, it’s actually interesting to know that slow websites not only damage your site ranking in Google, they come to be a failure to attract visitors to your website.
A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions. Very slow sites are a bad user experience – and Google is all about good UX these days.

You lose visitors, you lose conversions. You lose dollars!

Who would have thought that page speed played such a big role in website revenue?
If you don’t deliver fast enough, your visitor will probably get the same thing somewhere else and you’ve just handed over your potential customer to your competitor.
That’s why it pays to make a website fast.

Use a tool like Pingdom or GTmetrix and test the load of your website.

By improving the speed of your website, you can increasingly improve your conversion rate. In fact, on average, just one second shaved off your load time can boost conversions by 7%!
The faster you can make your site, the more likely your visitors are to stick around and buy something from you. While those extra one or two sales or leads per week may not seem like much, over time, they’ll definitely add up!
As our infographic shows, website speed can lead to some dramatic changes.


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