Restaurant Ideas: Digital Innovation

Restaurant Ideas: Digital Innovation

As a customer in the vast market of restaurants, I believe it’s very important to have new restaurant ideas. This will not only attract and keep your customer loyal, but it will show off your restaurant as a creditable up-to-date business who respects the main principles of business growth and innovation.

In our digital world today, restaurant ideas are endless, from digital menus, to loyalty plans to new menu ideas and special events. In the past months, I had the honor of working and providing our services for a couple of restaurants, 2 new openings and others, in Saudi Arabia and UAE. Also, in my daily life activities, I’ve checked how restaurants around me operate (without them noticing) and gave them a score in terms of their innovation and restaurant ideas, their loyalty patterns, cordiality, and customer service. So below, I thought to provide some concise info on the newest restaurant ideas that can take your restaurant business to another level.

Pre-Marketing Restaurant Ideas

If you’re a startup, get your buzz out in the internet through Instagram and Facebook and Twitter. Create an excitement on what dishes you will provide, what specialties you will have, and create a delicious landing page. Pre-marketing ideas are endless, from referrals to newsletter subscriptions to other types of promos. You might think that you’re too busy for it, but this will build your future customer base.

restaurant ideas: Reserve It Landing Page

Reserve It Landing Page

Large Poster Design

Create a LARGE poster for your new monthly dish, and put it in front of everyone’s eyes, from transport ads to billboards to online ads. There are numerous ideas on the internet but just be simple and innovative, that will draw the most attention. Just imagine your potential customers, coming out of their offices on lunch break, and they see a large quality poster of your special dish on the billboard in front of their building. Now you should know that humans crave for what they see, so invest in LARGE restaurant ideas.

restaurant ideas - Arabzad Branding

Digital Menus

Admit it, technology will increase your sales, draw more attention to your restaurant and spread the word of mouth either on social media or locally. One of the best restaurant ideas are digital menus. Just recently we did a menu app for a restaurant in UAE, and the app is actually a digital menu with a dynamic backend, including slideshow of image items, title, price and description, and bilingual as well. There are many sorts of digital menu boards and apps, and you can choose your display device, then have updated dynamic info for your customers.

Loyalty Matters

I’ve gone to many restaurants and fast food places but the best restaurant ideas that attracts me the most is the one that will reward me for coming back. Face it, people want to get something for coming back to you. There are many loyalty methods you can use, from special day discounts, to a point system to gift cards.

Restaurant Ideas: Video Marketing

Video marketing is actually another modern innovative method to boost your business. You can do an intro of your restaurant, or an intro of your Order App or website and branding, or simply show clean modern shots of your clients enjoying your service. Comelite’s video department has new styles such as 2D, Promotional, Whiteboard and more to present your business in a 1 to 2 minute video.

Looks ARE Important

How your restaurant looks and the first impression you leave will definitely have a deep effect on your target audience. From your exterior look and signage, to your interior design, you have to consider the environment you want to create. You might want to create an easy-going fun environment, or maybe an antique quaint place to eat, but whatever the choice, choose your colors, spacing, equipment and décor wisely. One of my favorite coffee shops had a nice restaurant idea, by hanging their uniforms and sample equipment all over the walls, making it friendly and lively. So be creative and innovate, and get help from professionals.

restaurant ideas - Interior design

Closing Up

I can go on with more ideas, but in order to be in line with the digital revolution, you need to stay fresh with your restaurant ideas. There are many sources you can find as a restaurant owner to keep your business up to date, from listening to social media, researching blogs and reading restaurant online magazines. Anyhow, feel free to contact me for consultation and renovation in your digital strategy.


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How to add video to your nopCommerce products

Recently, we released our HTML widget plugin. It’s a very neat feature that allows you to add custom HTML to different parts of nopCommerce – text, images and video. Wait, you cannot add video.

In its recent updates, NopCommerce improved the rich text editor they were using, which was a great move for the user experience. But the implementation has a flaw with Roxyfilemanager – it cannot recognize video files. Fortunately we were able to detect the problem and outline the solution for you. Just add the following code to your RoxyFilemanagerController.cs, build the project and enjoy the video editor! Read more

Why do hotels need video marketing? [Infographic]

Back in 2014, we all heard that 2015 is expected to be the year of video marketing. Now 2015 has passed and marketers have more than ever realized that videos are essential in quickly grabbing busy audiences’ attention.

The hospitality industry is not an exception, but among the main industries that need to promote their service visually. With short eye-catching videos you can take advantage of this marketing trend in building brand awareness, getting more leads and generating more bookings.
Do you use videos in marketing your hotel? If your answer is no, lend us 5 minutes of your precious time and have a look at the infographic to “Why do hotels need video marketing?”


Why do hotels need video marketing- Infographic

The Power of Video Marketing [Infographic]

Video Marketing is the hottest trend in the online marketing industry. Everyday 100 Million internet users watch a video online and this number is expected to grow dramatically in the next few years.
Using video is a powerful and cheap way to engage your potential and current audience. This research shows that by simply showcasing your product or service, you will appear more trustworthy to consumers.

But does that mean it is the right format to advertise your business? The answer is yes! Did you know that people that view a product video are 64% more likely to buy the product?

How about you? Do you use videos to promote your business? This infographic conveys some reasons why you should.


Video Marketing

How audiovisuals help increase app installs

App installs are like time and money: You can never have enough of ’em.

There are many ways you can drive more installs for your app, including both free and paid methods. One powerful tool that I’ll be discussing in this post is audiovisuals, specifically promo videos. By using videos the right way, you’ll be expanding your app marketing arsenal with an invaluable tool.

Here’s why videos can help you promote your app.

Videos are a better way to communicate with your users

Consumers love video content because it demands less effort on their part. It requires no clicking, no scrolling, no reading, no thinking: They just sit back and relax and watch your app in action.

And since you’re in control, you decide the course the user is taken through, deciding where to show your call-to-action instead of depending on the user to spot it and take the necessary steps.

It’s also something that helps users remember your app and brand, even if they decide not to install it right away, and it makes it more likely that they later visit your app page to resume where they left off.

Moreover, old users can be re-engaged by showing them videos presenting new features and updates.

Users get to experience your app before installing it

No user would want to spend time, money and bandwidth downloading an app that will offer a poor user experience and mediocre features. And let’s face it: There are a more bad apps out there than there are good ones. Every one of us has downloaded, installed, tried, and disposed of at least a handful at some point during our mobile experience carreer.

Offering a short, one-minute video that takes the viewer through your app and shows its benefits and usage can go a long way toward creating trust among potential users and geting them excited about your app. In short, a video provides users with a shortcut to assess your app and decide whether it’s worth downloading or not.

Combined with a nicely written app description and crisp, high-quality screenshots on your app page, promo videos will help you trigger the most influence on visitors.

You get qualified installs and improved user retention

One of the benefits of promo videos is that it makes sure users who install your app are more qualified. This effectively means that they’ve decided to install your app after getting a clear vision of what your app looks and feels like.

This will also help you in the long run because qualified users are more likely to provide lifetime value and remain engaged with your app. Moreover, if your promo video is well-made, your users already have an idea of how to correctly use it and will learn to master it quickly, without becoming frustrated while finding their way.

You get SEO benefits as a bonus

In addition to being a great marketing tool for presenting your app, videos are a terrific SEO tactic and can help you improve your brand visibility. Specifically, posting your videos on YouTube will give you the benefit of leveraging the power of the world’s second search engine.

With the proper keywords, you can improve your ranking in YouTube’s search results for the niche and industry your app represents. Moreover, since YouTube is owned by Google and much of its code base is integrated with the infrastructure of its search engine, getting enough views and comments on your videos will improve your brand’s overall Google search ranking.

Where to start if you want to create promo videos

Promo videos are a must have if you’re serious about your app marketing campaign.

In this post, I just wanted to pique your interest about the benefits of using audiovisuals and videos to promote your app and increase your install rates. I will definitely write a post about the dos and don’ts of promo videos in the future.

But in the meantime, here are a few quick tips that can get you started on promo videos:

Services that offer promo videos

There are many promo video service that will create a promo video for your app for a defined fee. Some examples are Apptamin, Startup Videos and DemoNinja, each having their pros and cons. The benefit of using these services is that they offer professional work and will create your promo video from scratch, taking the burden off your shoulder. They’re an especially good option if you’re lacking the expertise and proficiency in-house.

Appszoom offers a 5-minute video review service, which is a unique option to show off a real human being actually using your app. It’s a great way to quickly foster trust in your potential users since they’ll see your app being evaluated in real-time by a mobile expert.

If you want to create promo videos yourself

If you already have video editing skills at home and are confident you can create promo videos by yourself, no problem. Here are a few quick tips that can put you on the right track:

  • Keep it short: Make sure your video doesn’t stretch much longer than a minute and a half. Viewers will get bored and quickly tune out.
  • Keep it simple: Focus on the following two questions when planning the content of your video:
    • What does your app do?
    • Why should users download it?
  • Focus on the benefits of your app: Instead of highlighting the features, tell your viewers how they can benefit from downloading your app (e.g. find the nearest restaurant wherever you go).
  • Display end results instead of talking about them: That’s what videos are for right? Talk less, show more.
  • Keep the tone conversational: When adding voice-overs to your video, imagine you’re describing your app at a family party or meeting, addressing non-developer friends. Make sure every viewer understands what you’re talking about.

Author:  Ben Dickson, Software engineer and CTO at Comelite IT Solutions.Contributor to TechCrunch, AppsZoom and CanadaFreePress.

Published by: AppZoom