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5 Must Haves for Restaurants Website

Whether you’re new to this industry or have been working for years, a restaurants website is a must. So what should you include in your website? Take a look at the main components required to take your restaurant website to the top:

1- Responsive

Most people won’t be connecting to your website through a normal desktop computer, so make sure your website has a responsive layout for mobiles, tablets, and all else. Making it easy for clients to navigate your website has the difference of gaining one customer or losing one.

2- Clean, Simple Design & Layout

One of the things driving people away from your restaurant website will be clutter and unorganized layout. The human eye likes to see simplicity and neatness. It’s best to use consistent fonts and colors, and take this theme for your social media presence and graphical branding. The website UX will have a definite impact on whether your customer stays on your website, or leaves within seconds.

3- Photo Gallery

This is one of the best ways to advertise your products. Just show some great snapshots of your food, and people at your restaurant, and you will have gained a new client already. The human mind better absorbs a visual and will impact their desire to checkout your restaurant. You can use impressive images and even share them on your social media such as Instagram and Pinterest.

4- Open Hours and Location

Let’s face it, when a person comes to your website, they want to know when your open and where you are. So make it easy for them. Provide this info at their fingertips, include a Google Map, and even side widgets showing your open hours will be the best.

5- Reviews

Many restaurant websites will include their reviews, and including a reviews widget that integrates with TripAdvisor and other sorts of tourist guiding websites will be the best. People will be impacted by the feedback of others before they come to you.

6- Your Menu

Well, an interactive and lively menu will be the best way to present your restaurants services and food. Including a few clear pictures, nutrition info and your prices is also a must. Make it easy for your future clients to see your appealing menu, and make their decision.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

 

Tell a Story: Benefits of a One Page Website

There’s a big controversy in businesses on whether to choose a multipage or one page website to represent their brand. Many businesses have a classical and traditional point of view, and look to have large multi-page websites filled in with text text text and an occasional image. Of course, I have seen many businesses that look to reform and get a more modern approach, using modern techniques like HTML5 effects, CTA’s, and beautiful modern UI designs and layouts. But there is something in web development technology most people don’t pay attention too: One Page web design. Today, I will elaborate why anyone, even large businesses can have single page websites.

  1. You lead the way: In single page websites, you can tell a story, and lead the way for the user. All the user does is scroll, and there is no need for visitors to navigate within inner pages. You can plan out what you want the visitor to see, the order to see it in, and the way to present it. So the flow is in your hands and users won’t be clicking on multiple pages to gather information from your website. Get your business message out in this modern presentable method.
  2. Modern and Concise: A one page website is like your online business brochure. It’s pleasant-looking and brief, including the most necessary information. While traditional websites are all in the same layout concept, each single page website has its own unique way of presentation making it always new and up to date. This way you can get your most vital info in your visitor’s hands, and a glimpse of what your business has to offer.
  3. Interactive: Most single page websites are a wonderful user experience as the visitor can see new elements coming in and out with just a scroll. HTML, CSS and JavaScript go hand in hand to provide a delightful experience every time a user visits your page.
  4. Looks great on all devices: Of course, being responsive is a must in web development today, but the benefit of one page websites is that they are very similar to apps like Twitter and Facebook and with just a scroll, you can visit the info you need. No need to design and develop for complex navigation and layouts. Pageless websites look great on all devices and offer the same experience that an app will provide, making them popular for users.
  5. Cost Effective: For most businesses or individuals, the price factor is very important. In one page websites, you can see the beauty of web design and get it at an affordable price as well.
  6. Easy to Convert to Leads: Another benefit of one page websites is their conversion rate. Statistics show that the user experience provided encourages users to click on CTAs thus increasing the amount of conversion rates. So if your website’s goal is to build your online strategy and promote your business, then think on how you can guide visitors to convert to potential leads.

So, if you’re looking to revamp your website and get a new look, take a look at the advantages a one page website provides. If you aim to present your business as an online brochure, and tell your business story to convert visitors to leads, then a one page is just for you. If you need help and need consultation, don’t hesitate to contact us.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions

Why Faster Websites Make More Money [Infographic]

Everyone likes fast websites.
Believe it or not, so does Google. And… faster websites make more money!

We all know that slow loading websites are annoying and you can’t count how many times you have hopped to another website just because the first one you visited loaded too slowly.

Well, it’s actually interesting to know that slow websites not only damage your site ranking in Google, they come to be a failure to attract visitors to your website.
A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions. Very slow sites are a bad user experience – and Google is all about good UX these days.

You lose visitors, you lose conversions. You lose dollars!

Who would have thought that page speed played such a big role in website revenue?
If you don’t deliver fast enough, your visitor will probably get the same thing somewhere else and you’ve just handed over your potential customer to your competitor.
That’s why it pays to make a website fast.

Use a tool like Pingdom or GTmetrix and test the load of your website.

By improving the speed of your website, you can increasingly improve your conversion rate. In fact, on average, just one second shaved off your load time can boost conversions by 7%!
The faster you can make your site, the more likely your visitors are to stick around and buy something from you. While those extra one or two sales or leads per week may not seem like much, over time, they’ll definitely add up!
As our infographic shows, website speed can lead to some dramatic changes.

fast-website-page-load-time-conversions-infographic

Does your website work perfectly on every device? [Infographic]

A responsive web design will do the trick.
Your website should be responsive, also known as mobile friendly. Google Search is declining all websites that are not responsive. Therefore, if you have the most appealing website, but no one can search you, it’s useless.

Don’t lose customers with a non-responsive website. Contact us: info@comelite.net

responsive-web-design

“website sins” that makes clients turn their back to you

Through surfing into hundreds and hundreds of websites, I faced technical, structural as well as design-related deficiencies that can be a strong reason for reducing visitors or any kind of decreasing traffic. Some people believe SEO is a magic wand that makes visitors stream right in to the net and convert them to customers. Well, that’s partly true, and you might increase the number of visitors for a while. But besides all SEO efforts, there are some issues that have to be addressed on the website itself as a one-time optimization job. SEO is not the target; it’s a tool that leads people to you. But eventually, SEO alone will not make them customers. Here are some reasons I found during analyzing websites:
1. A website has to be responsive. As more than 51% of online visitors are using mobile devices to connect, Google actually penalizes websites that are not responsive. Websites that lack in this domain are losing the greatest share of the market.
2. Homepages should convey the message of your business. Great banners with turgid slogans are not going to be very attractive these days. You might use the simplest design and a common slang tongue for your motto, but if you do this professionally, this will take effect, that’s for sure. The homepage is the most important page, so it must catch users’ attention and make them stay on the website and dig further. The content must be customer-oriented; i.e. you must say what you can do for the visitor, not how great you are. For instance, most modern websites show client testimonials on their home, which is strongly encouraging other users to make use of your services.
3. Many modern websites are SPA (single page application) as it is the most preferred design these days. In this way, you can provide the most important information about yourself at “a first glance” and as time is money, you’ll use the “5-seconds-chance” as much as you could.
4. Websites have to relate to their target audience. A website is a great stage for catching the interest of clients. But do we understand who they are? You always have to know who you are dealing with. You also have to gauge the social mood regularly and pay attention to what’s “in” or “outmoded”.
5. Search engines and tracking options are very sensitive in a website. Indeed it’s essential to have an easy way to search the site, but simultaneously, you have to be careful and prevent this system from causing a security flaw that will expose you to hackers.
6. Social media is an inseparable phenomenon of the online life we live today. Websites lacking links to your social media accounts are doomed to be isolated and ignored.
7. Load time is very critical for a website; if any visitor trying to check out your links has to wait and look a white page and read the “loading” message, there’s a great potential that the “5-seconds-chance” times out and you lose another opportunity. If you want to see how strong your website is, go to gtmetrix.com and write your website URL in the right place. You will see what’s behind and how it is performing. But having a short load time doesn’t mean you’re doing well. This might come from a very low usage of tools and images. The most important rule here is, being user-friendly and making everything faster and easier.
8. Never forget the mission of your website:
a. If you’re running a real estate company, you have to organize the structure in a way that your contractors, subcontractors, suppliers, employees or even clients find your website as the right platform to deal with you and enjoy your services. Therefore, a simple WordPress theme will not help you as it should. If you are showcasing “projects”, you have to prevent you site from becoming a simple image gallery. While you can totally benefit from a picture gallery, visitors expect to see some information about your accomplished projects. So, there is more need for text here.
b. If you’re running a mall, shop or any kind of product sales corporation, you have to have an E-commerce website. For such, without E-commerce your clients can’t order anything without contacting you personally. And every experienced marketer knows how essential it is to create the easiest mechanism in order to persuade your customer to buy your product. So, everyone should have the ability to order per click. Your clients should have the possibility to share the products, email their friends, and vote for the products, add them to their wish list, or be notified when a product is back in stock. With an E-commerce you can analyze your sales, see what products have been purchased most or who your best customers are…
c. If you’re in charge of any kind of HR, PR or job application business, you should offer the right tools for your target audience. Make the “contact us” page a platform that connects people to you, as well as other relevant sources they might need. Remember, this profession is very social in nature and you need to reach out to people personally. There’s no need to direct everyone to your own links. You may even lead them to others, but if you manage to help people find what they want, you’ll always be remembered as a reliable source and that brings reputation.
At the end of the day, you should ask yourself: Is my website substandard? Now is the right time to get serious about your online presence. More and more clients are turning to the internet for information and advice on their projects, sales, schedules and even connections. If you’re the go-to guy for products, services or even a simple advice, and you have a well-designed and well-functioning website, you’re going to get the job. You can persuade the visitor how to react and whom to refer to. Will you?
I warmly welcome any critic and feedback on this piece and I want you to connect with me at:rodney.goedhart@comelite.net

 

Author: Rodney Goedhart

10 Reasons to Have a Mobile website [Infographic]

When you think of mobile payments, what do you imagine? The ability to tap your phone instead of swiping your credit or debit card? Or is it the idea of buying items with your phone in an M-commerce type of way? If your first thought was the former, it’s time to consider the latter. Once you do, you will understand why you need a mobile site.
Consider your own smartphone habits and you will realize quickly how much your routine of surfing the web, sharing and even making purchases has changed. As a business it is important to adapt to these scenarios.

In the following infographie we look at 10 Reasons why you need a Mobile Friendly Site.

Comelite-Mobile Site-infographic

 

Why Comelite for your Multi-Lingual Websites & Apps?

Working with customers from ME for more than 12 years, I noticed that one of the clients’ concerns is about Comelite’s capability in developing websites with Arabic language. However, in all cases of working with us, all of them are satisfied in the end.

Comelite is a US based company working globally which has expanded its activities in MENA region in recent years. Also it is good to know that in just the past 8 months, Comelite expanded its sales and marketing dept. by recruiting more than 5 new account executives who are educated in the Arabic language.

Comelite designers and developers are all familiar with Arabic and other RTL languages. They have the ability to design and develop bilingual or multi-lingual websites and mobile apps, graphical designs, multimedia productions and management systems.

At first, working with Arabic language (which is an RTL language – Right to Left) unlike English which is LTR was a big challenge for us. Software, programming tools and source codes were not adjusted and produced unreadable texts and images, damaging data. We’d spend days fixing errors in data and in some cases we’d just leave it and call it a day. But gradually we discovered the rules of treating RTL languages and their UTF8 encoding. We found out how to migrate data to different systems without losing them and creating correct RTL pages from the beginning, abiding by international standards.

Another issue to consider were fonts and specifications of each RTL language. For example, in the Kurdish language, or the Arabic language, not using the right fonts would result in changing the meaning of words. Here, with the help of our customers, we learned the special aspects of characters and how they should be displayed and read, ad our teams learned the solutions.

Apart from the technical parts, we currently have expert translators for translating Arabic to English and vice versa. (Of course we can translate other languages as well but in this article we are focused on Arabic).

Finally after 13 years of experience in working in the MENA region, we have reached a point that has brought us forward in comparison to our competitors in this region. We can ensure our full guarantee in our IT services especially when it comes to different languages.

You can see some of our RTL multilingual websites:

www.smms.com.sa

www.kaso-group.com

www.marhubigroup.com

www.iraqlawyer.co.uk

www.comelite-arch.com/burgerstop

store.clickstoreksa.com/

www.rodyan.com/audio/

 

Written by Nadia Kamil (@nadiakamil44) Business and Marketing Manager at Comelite IT Solutions Co.

Read 5 Reasons Why Every Small Business Needs a Website

Should all businesses have a website these days? Yes, definitely, no exception.
When I first joined Comelite and started my job as web and graphic designer, I couldn’t make that statement and believe it because surely there were cases where a website wasn’t necessary. At that time, I wasn’t completely convinced that all businesses needed a web presence.  The Internet had made it pretty obvious that a website can be an asset to any business.  An asset maybe, but a necessity?  Well, maybe not.  At least I believed that until one day when I needed to research a local retailer and they didn’t have a website.

I was visiting a household appliance manufacturer’s website to find a local retailer.  I wanted to purchase their refrigerator locally instead of ordering it online from the manufacturer.  I was so excited to find a store within a mile from me.  I immediately searched for them but they didn’t have a website.  So how could I check their hours or make sure they still carried that brand or if they were still in business?  Talk about total disappointment!

Immediately I thought, “Now what? Don’t they want customers?”  I could call them, but I didn’t feel like it since I was on my computer. How much easier it would have been for me (a potential customer) to learn about that store if that retailer had a website.

Instead of calling, I decided to look up the next nearest store (which I think many consumers would do.) They had a website with the information I needed and more!  They had their hours, location and the best part of their website was that they had photos of their store (so I knew what it looked like) plus they noted that they had a “15% discount through the week”! What a great idea to inform your potential customers like me about an occasional offer on your website.  That’s when I realized having a website was an important tool in the small business owner’s arsenal and it is a necessity.

And that brings me to several reasons to have a website for your small business:

1) Competition.  This is one of the strongest reasons to have a website.  You know your competitors have a website.  I mean not only your local retailers but also manufacturers and online sellers use websites as a way to communicate with existing and potential customers. It doesn’t mean that all of your competitors have a web presence but probably at least one nearby has a website!  Don’t lose customers to them!  If you are local, adding a printable map showing your location is a great convenience for your customer.

2) Convenience.  If you have printed business cards and have a stack of them sitting on your counter, think of a website as your new digital business card. If a customer misplaces your printed business card then they can conveniently find you when you have a web presence. They will be able to get even more information about you and your business that could never fit on your paper business card.  Just imagine if someone asks one of your customers for a recommendation. Don’t you want to be the one who is recommended? It would be great if your customer said, “I don’t have their business card but you can visit their website!”

3) Credibility. I’m sure you’ve heard a professional looking website provides you with your first chance at making a good impression on a customer.  A website shows that you are committed to your business and the customer is important to you. You might find that customers are more willing to do business with you because you have a website. Think of it as making that website investment for THEM!

4) Build Relationships.  You can find value in having an online presence by building relationships with customers via your website by sending them monthly emails or newsletters to stay in touch.  It is easier to get people to visit your website and understand about your business. It is also a great customer service tool where customers can reach you 24 hours a day, any day of the week, by e-mail. Replying to their emails is a great way to develop a relationship with them! Building relationships in business through a website gives you a strong advantage.

5) Advertising. Now this is a good one with which to end my list.  A website can be a very inexpensive form of advertising. You can offer your customers much more information about your products or services on a website than other forms of advertising. You can make changes —seasonal or monthly changes reflected with photos or prices or have weekend specials.  The sky is the limit! You can send emails and publicize sales and special offers.  What about an online limited offer?  What a fantastic way of showcasing your business and keeping customers!

My experience provided me with some insights on the value and importance of a business having a website. What a great way to be able to communicate important information to your customers.  It’s like a silent partner, providing an easy way for your customers to learn about you and your business. If you want more customers, I hope these reasons demonstrate how customers and websites can produce amazing results together.  A website provides a great opportunity to expand your business.  I hope you will consider creating one today. Comelite IT Solutions with its 12 years’ experience in the IT industry has helped more than 600 companies from various countries to develop their online presence.

By Richard Peters, Advertising Director at Comelite IT Solutions

Why Should I Use Video On My Business Website?

If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
Here are six reasons why you should use video on your business website:1. Rank better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people are spending a lot of time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.2. Showcase your brand’s personality
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.

Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.

3. Stand out from the competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:

• 90 percent of online consumers report that a business’ product or service video helps them make a decision to buy
• 65 percent of executives who watch work-related videos visit the business’ website afterwards
• 64 percent of people who visit a business’ website are likely to buy their product after watching a video
• real estate listings that include a video get 403% more inquiries than those without video

But because only half of businesses currently use video in their marketing—a number that is predicted to rise to 64 percent in the near future—you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make ‘em laugh—not to mention create a favorable and lasting impression.

4. Provide video testimonials
Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it. This is also called social proof, which is a shortcut to trust and believability that happens when a peer—either someone you know personally or someone with similar needs—recommends a product.

5. Include mobile users
If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.

6. Demonstrate your product
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. A great example of a product demonstration video is for Buff’s multifunctional headband. Because their product is so versatile, it makes sense to let potential customers know all the ways they can use it.Now that you know the importance of using video on your business website, finding the right company that will guide you along the way is very important step in the process. And before you ask, it is highly not recommended to create your own video, unless you have a background in video production, graphics and sound.Comelite’s video production specialists have the right equipment and knowledge to produce a high quality video that will be appealing and eye catching to your website visitors. Take a look at our recent projects in our YouTube channel. Finally, keep in mind that you’ll want to upload your videos to YouTube, Vimeo, and all your social media platforms to get as much exposure as possible. Make sure to include clear titles and keyword-rich descriptions to help them get found and you’ll be well on your way to better engagement, click-through, and conversion rates!By Nicolas Anderson, Advertising Account Manager at Comelite IT Solutions

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