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How it was Done: Comelite Restaurant Projects

As long as I recall, in my career in the IT sector one of my favorite industries to serve is the hospitality sector. There are many reasons why this is a favorable industry and one of the most obvious ones is that it serves others, it’s a constant and vital need and you can always improve it. Here we want to feature some Comelite restaurant projects.

Comelite Restaurant Projects: One of my first

One of my first restaurant projects was for The Burger Stop in Saudi Arabia. They had a very nice logo and beautiful pictures and it was a pleasure to work with them. This was bilingual website with elegant photography and a unique design and menu presentation. Another restaurant project we did before 2016 was poster and billboard design for Burger Joint in Iraq.

Also, I was in charge of a mobile app project called WAIN, which served as a hybrid app for finding restaurants in Iraq, including beverages, sweets and of course food. This app had a backend where the owner could fill in the restaurants information and carry out a business plan with each restaurant to get them listed. These were just the first of Comelite restaurant projects.

Restaurant projects in 2016

Last year, I had the honor of being in charge of the Delight Bakery project, which consisted of a one-page website, logo design (which there was much controversy on which to choose), profile, and stationary items.

Later in 2016 we were pleased to work with Arabzad Restaurant in Saudi Arabia where we did logo design, stationary and signage work.

One of the other Comelite restaurant projects included an app and landing page for the Reserve It company in Kuwait. This project was very pleasing and included an app to allow search for restaurants, check food menus, preview the photos, and get exact locations via Google Map.

The last Comelite restaurant project in 2016 was a bilingual website for Jyia, an Indian cuisine restaurant in Saudi Arabia. This website included loyalty features, online shopping, reservations and of course, unique and beautiful photography, courtesy of the efforts of the restaurant owner.

Latest in 2017

My latest finalized restaurant projects was for the Eathos company, where we were in charge of creating the websites for Kababji (Lebanese Cuisine) and Tortilla (California Burritos and Tacos), the UAE and progressing into KSA branch. We also were pleased to create a digital menu app for Kababji, to serve as table-top digital menus on tablets once the restaurant is launched. Using Sapaad as their backend shopping system, one of the challenges was to integrate the two websites shopping system with this popular UAE software for restaurants. The digital menu is now also offered in our mobile app packages, including a dynamic backend, customized UI, multi-platform and multi-language.

Coming Soon

With trends in the restaurant industry rising, and the constant need for ideas and promotions, I look forward to future challenges in this sector and to feature more of Comelite restaurant projects. Our latest in-development projects include finalize the website for Crepe Bechamel in Qatar, and the Cookshop restaurant in Saudi Arabia.

Follow Nadia Kamil on Twitter.

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Company Facebook Page vs Website: Misconceptions

The Big Dispute

Over the past years, I’ve talked to many clients and seen many small to medium and growing business’s and to my surprise and shock, many had based their whole business on social media network page such as a Company Facebook Page or Group, and in some cases LinkedIn company pages.

Now, I know the significance of social media, but in this article I will tell you the difference of having a professional company website, and having Facebook page, or any other social media presence. In fact, I believe the very term “Website vs Facebook” is a deep misconception, since social media is a fulfillment to your basic professional website.

According to the Social Times, Facebook last year reached over 40 million pages. But does this mean that a Company Facebook Page will replace your Company Brand? Well, read to find out:

What is your Brand?

Well, if you’re a professional company, you should definitely be representing your brand in your website. A Company Facebook page may allow you to upload your profile picture and cover, and post your info in it constantly but it is NOT your online representative and 24 hour marketing tool. Your web design can include your brand color and logo, theme with your look and feel, and of course your own domain!

SEO – Who are you promoting?

By having your own Company Facebook page, you can definitely promote your products and services, and even use fb ads to boost your posts to get them to the right audience, and get more page likes as well. But are you going to show up on search engines and have an organic SEO result bringing you inbound leads and contacts? And will you be able to control the flow of your visitors through Google Analytics such as which pages were visited and which goals and targets were achieved? Well, no, not through Facebook Pages, at least not as comprehensive as a website will be accomplishing for you.

Company Facebook Page vs Website-SEO

Who owns your Company Facebook Page?

It might be hard to believe but when you are using Facebook for business by creating a page, still this page is on Facebook and is NOT owned by you. So you are at the mercy of FB owners, and so are your followers, data and any information relevant to your business. So you might want to think twice if you have founded your professional business on just a Facebook website.

Functionality and Features

It is true that Facebook pages allow us to add many apps and features, but again, what if you want to add further features, like a form submission (without connection to any websites)? Or if you want to implement calculation and workflow customization? Or how about integration with a specific payment gateway? Well as much as it is hard to believe, Facebook pages, do not allow us to complete these tasks.

Summing it up

To get to the bottom line, we cannot actually compare having a Company Facebook page to a website for a business. What you need to know is that social media pages and presence are vital for sure, but not a replacement or a substitute for a business website. So if you’re a professional business looking to survive in the next few years, then you better know that social media, including Company Facebook pages, LinkedIn Company pages, and other media networks, are a fulfillment and completion to your marketing strategy, which is mainly based on your website. So don’t be tricked when people tell you website or Facebook? Set the basics and foundations of your business right and go up. Get the main online representative going (your website) then add on the advertisement speakers (social media).

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App, Mobile Website or both?

There is much controversy on whether you should start with an app, a website or both for your business. Many startups underestimate the power of apps and are satisfied with online presence through a responsive mobile website.

Then what good is an app? Other modern-leaning businesses prefer apps to represent their brand, but what is the right method? What practice should be taken? Should we start with an app first or a website?

Well, factors that will affect your decision for your business decisions in whether to go for a website or an app include your budget, target market and main goal, whether you want to deliver interactive content to be shown on search engines, or just a high performance app to resolve workflows in your company. So today, we’ll be showing you the ups and downs of both options, so you can choose the best for your business.

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Mobile Websites

A responsive website is great and it will give your business a chance to be noticed in smartphones and tablets. Being responsive will allow your company website to keep and attract mobile users, allowing visitors to view all your content in the palm of their hands. The good thing is you have the same version for PC users, and the same content will be just shown differently according the device of the user.

The point of a mobile website in a mobile is that you will be viewing it in your smartphone browser and you will be able to access mobile-specific features such as click-to-call or location-based mapping but your website won’t be able to track actions taken by the user and use the mobile’s device functions.

Another advantage of a mobile website is that it is always available without the need to install anything, as all devices have a browser. Also, you won’t face compatibility issues or you won’t need to have different apps for different platforms. In terms of upgrades and changes to your website, it will be instantly seen whereas in an app, you will have to first download the new version.

Maybe the most important advantage for business owners will be the time and cost. Where an app may take you twice or triple the price, a mobile responsive website will take less time and less budget.

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Apps

So where do apps come in? A mobile app is an application, an actual developed app where you can download from the corresponding device store and install on your mobile device (whether android or iOS or…) and it will be seen on your device, rather than rendered and shown in a browser.

Each device platform has its own store and market to download apps like Apple’s App Store or Google Play or Blackberry App World. Apps on your device may connect to the internet, work offline, use your device functions and features and detect your activities.

Now if you want to calculate the benefits you gain from an app, here are just a few.

  • Mobile apps usually offer a better personal experience, providing personalization features such as setting the language, favorites, turning on notifications and recommendations.
  • Apps can track and observe your engagement, and geography, and provide info according to what you do and where you are.
  • Notifications: apps offer in-app and push notifications. These help bring awareness to the user and bring instant content as per the user’s desire.
  • Mobile devices have so many features such as the GPS, Camera, Contact list, accelerometer and these will allow your app to interact with you, giving you an unforgettable experience. For example, a run tracker app can track the distance you run, your path, calculate your speed and much more.
  • Where a mobile responsive website is dependent on the internet connection, apps can use offline caching to cache data and work offline to provide the info you need. Even apps that do calculations or games might not need an internet connection at all.
  • Many users love the design and UI an app can provide and it will show off your business brand and make an impression on users, allowing them to remember you and come to you the time they need it. Many apps offer designing and customizations to fit the users taste, offering them the freedom of choice in design.
  • Most importantly, statistics show that users spend 86% on apps, and only 14% on websites, which will have a great effect on your business tools, when you want to choose between the two.

Conclusion

Of course, we can go on about the advantages and disadvantages of both apps and responsive websites. When it comes to your business, you have to make the right choice. Will it be an app? Or a responsive website? Now the real issue here is you don’t have to choose between them because each provide their own uniqueness and advantages. A real business should look into providing both as an experience for their customers and loyal users. Let your clients decide which to use. Give them the freedom of selection and provide a rich experience in both your website and app.

While mobile apps can affect your user engagement and generate sales and loyalty, your website can provide on-hand info of your brand, and deliver search engine driven content. But the combination of both can boost your business strategy depending on how you plan.

Feel free to consult for further information and get the right choice for your business.

By Nadia Kamil , Technical & Project Manager at Comelite IT Solutions