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Company Facebook Page vs Website: Misconceptions

company facebook page vs website

The Big Dispute

Over the past years, I’ve talked to many clients and seen many small to medium and growing business’s and to my surprise and shock, many had based their whole business on social media network page such as a Company Facebook Page or Group, and in some cases LinkedIn company pages.

Now, I know the significance of social media, but in this article I will tell you the difference of having a professional company website, and having Facebook page, or any other social media presence. In fact, I believe the very term “Website vs Facebook” is a deep misconception, since social media is a fulfillment to your basic professional website.

According to the Social Times, Facebook last year reached over 40 million pages. But does this mean that a Company Facebook Page will replace your Company Brand? Well, read to find out:

What is your Brand?

Well, if you’re a professional company, you should definitely be representing your brand in your website. A Company Facebook page may allow you to upload your profile picture and cover, and post your info in it constantly but it is NOT your online representative and 24 hour marketing tool. Your web design can include your brand color and logo, theme with your look and feel, and of course your own domain!

SEO – Who are you promoting?

By having your own Company Facebook page, you can definitely promote your products and services, and even use fb ads to boost your posts to get them to the right audience, and get more page likes as well. But are you going to show up on search engines and have an organic SEO result bringing you inbound leads and contacts? And will you be able to control the flow of your visitors through Google Analytics such as which pages were visited and which goals and targets were achieved? Well, no, not through Facebook Pages, at least not as comprehensive as a website will be accomplishing for you.

Company Facebook Page vs Website-SEO

Who owns your Company Facebook Page?

It might be hard to believe but when you are using Facebook for business by creating a page, still this page is on Facebook and is NOT owned by you. So you are at the mercy of FB owners, and so are your followers, data and any information relevant to your business. So you might want to think twice if you have founded your professional business on just a Facebook website.

Functionality and Features

It is true that Facebook pages allow us to add many apps and features, but again, what if you want to add further features, like a form submission (without connection to any websites)? Or if you want to implement calculation and workflow customization? Or how about integration with a specific payment gateway? Well as much as it is hard to believe, Facebook pages, do not allow us to complete these tasks.

Summing it up

To get to the bottom line, we cannot actually compare having a Company Facebook page to a website for a business. What you need to know is that social media pages and presence are vital for sure, but not a replacement or a substitute for a business website. So if you’re a professional business looking to survive in the next few years, then you better know that social media, including Company Facebook pages, LinkedIn Company pages, and other media networks, are a fulfillment and completion to your marketing strategy, which is mainly based on your website. So don’t be tricked when people tell you website or Facebook? Set the basics and foundations of your business right and go up. Get the main online representative going (your website) then add on the advertisement speakers (social media).

4 replies
  1. Ricardo Ramos
    Ricardo Ramos says:

    Hi Comelite!

    I would love to read your oppinion about a question concernig websites, if you do not mind.

    In my opinion, websites are fundamental for a company. It’s always a place controlled by the owner and a point of contact to the client. However, with users being able to encounter your brand and services through a variety of channels, makes me think if a website is a vital part of a digital strategy.

    Users have been changing their behaviour towards mobile apps and social media, in prejudice of websites. This behaviour is certainly decreasing the number of clicks/visits on the web page, making them less necessary.

    To illustrate my point of view, imagine this scenario:

    On my Facebook news feed I find an article review about a restaurant, and after reading the review, I feel compelled to visit the place. To get to know others opinion, I decide to make a search on Tripadvisor or Foursquare platforms.
    After reading positive reviews from others, I decide to ask my wife through WhatsApp if she wants to join me.

    To know where the restaurant is, I search for it on Google. The search result provides important information on the right side like the review from others and also includes a button to directly call the place, which I use to make the reservation. Google Maps provides the information of the exact location and I can use Uber to go to the restaurant and Waze to check the traffic conditions.

    This scenario illustrates the possibility of making everything by only using Mobile Applications and Social Media platforms, without the need of visiting one website.

    Websites are only providing content to Social Media platforms, and users only visit the mobile web page of a company if they don’t have the app.

    From an entrepreneur point of view, is it worth to invest in a website? Should he include a website in its business strategy? Does a website continue to be a powerful tool of marketing?

    Can you imagine a different future for websites? Will they only exist to provide content to Social Media and mobile apps or will they evolve due to the development of 3D, augmented reality or virtual reality?

    Ricardo Ramos

    • Nadia Kamil
      Nadia Kamil says:

      Hi Ricardo,
      Thanks for your input. Actually, your scenario was good to illustrate how a website might not be needed but in general as per my experience with different clients and business, a website is the main source and foundation of a business. You should build and strengthen your social media platforms and blogs and apps but it is still always vital to have a website. Of course, technology and how people react to the technology available around them are constantly changing so let’s see how the future forms our reactions. : )

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