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Best Ecommerce Payment Gateways for Middle East Countries

In the past years, our teams had the privilege to work with a lot of clients in the Middle East, including Saudi Arabia, Iraq, UAE, Lebanon, Kuwait and even Jordan.

We also accomplished many ecommerce or online shopping websites, such as the Jyia Restaurant in KSA, or Tortilla Arabia and Kababji (originally Lebanese) in UAE, and Tmreya (KSA). Many of our clients at start wondered how to integrate a payment gateway into a website and what are the steps? So in this article, I will briefly introduce what a payment gateway is, and some options you will have for your website, and the misconceptions out there. Hopefully by the end, you will see what the best ecommerce payment gateways for the Middle East are out there, and get a main picture of the online shopping requirements.

What is a Payment Gateway?

According to Investopedia, Payment Gateways are a means of authorizing credit cards or other form of electronic payments. They are here to help protect the sensitive payment information by encrypting the data they transmit to merchants and payment processors.

As in the illustration below, you can see the customer first initiates an order at the online store, then the payment gateway is contacted, confirmed and a response is sent back where the payment is processed. The payment is then settled through the bank and funds are transferred to the online store owner (merchant).

best ecommerce payment gateways for the Middle East

Your payment gateway should get and verify the customer billing information, verify the funds for the customer’s order, approve it then allow the store to issue the confirmation, and gets you (store owner) paid.

What do I have to consider for online payments?

Local/International

When you want to setup an online payment for your business website, you should first of all consider whether you want to sell locally or globally. Depending on this, you can choose an international payment gateway such as Stripe or PayPal, or a local one like HyperPay (available for 5 Middle East/North Africa countries initially).

Documentation/API Integration

All online payment gateways have API integration documentation, providing test account for developers to setup the payment system, and do testing before enabling the live account. API stands for Application Programming Interface, but it’s basically a median application between two different platforms. Integration of payment gateways requires skills and expertise of APIs.

Bank Account

Whichever online payment gateway you choose, you should sign up with it and check to see if your bank will accept this. Some banks don’t accept online payment gateways in general so when setting up your business bank account, make a few calls to make sure.

Type of Shopping

Make sure you understand the type of shopping you want in your business website so you can determine the best payment gateway for that. For example, will you have a regular approach? Like B2C? or will you have a multi-vendor website? Or wholesalers (B2B). So all this will determine the type of ecommerce and payment gateway you will need.

Transaction Fees

All payment gateways will ask for a fee for every transaction made, so consider this as the shipping/flat fees in your shopping and product/service pricing. Other type of fees you have consider is if you have deliveries, or if you want to withdraw funds from your bank account.

Payment Gateway Options

If you’re looking for the best ecommerce payment gateway for Middle East countries, take a look at some of the most popular options below:

  • Payfort: Payfort was launched in 2014 in UAE and operating in Saudi Arabia, Egypt. Comelite setup Payfort for Madwave GCC in 2016.
  • Hyperpay: we have setup HyperPay for Tmreya in December 2017. HyperPay is based in Jordan, with offices in KSA and UAE. It was founded in 2010 under the name Gate2play.
  • Paytabs: this one is famous in Saudi Arabia as well, and available for mobile payments too, including recurring, adaptive and alternative payments, and integration with SADAD. Comelite did Paytabs integration for the Marina app based in KSA in 2017.
  • Paypal: PayPal is one of the world’s largest online payment gateways, and supports over 200 countries, and 25 currencies. Payment integration has been done by Comelite teams in numerous projects.
  • Stripe: Stripe is also available globally, for 25 countries. Comelite implemented Stripe for the UR (Universal Restaurant) web and mobile application in 2018 (to be launched soon).
  • 2Checkout: this is another global payment platform with localized payment options but it is available in 87 currencies and 15 languages, with options for extra security as well.

Payment Gateway Misconceptions

One of the misconceptions I have seen in ecommerce projects is that clients think customer can pay directly through their credit card from their web page. Many payment gateways offer the option to pay through credit card (such as PayPal) but to pay directly through credit card will first of all be a breach of your security, then it won’t allow the processing explained above.

Another misconception is to mistaken payment gateways for bank accounts. Payment gateways are simply to facilitate the online payment process and are the middle processor between the merchant website and your bank account. There are other misconceptions you might want to read here.

Wrapping Up

So to close up, you need to consider a number of things for your payment gateway setup on your online store. You can do the preparations and just get in touch with us to help you realize your online business. However, feel free to reach out in case you need consultation from the start.

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8 Ways to Secure your Business Website

In this article we will be discussing the importance of securing your website, to protect it from hackers and cyber criminals. First we will discuss why you might be prone to a cyberattack, why you need to be secure, and then we will discuss the methods to prevent and secure your business website.

Reasons to attack

The main purposes that cyber criminals might attack your website can vary but it might be just to prove their power and your business’s weakness. If your business website has valuable information or monetary value, such as an online shop, they might want to gain power over it to steal information or win your sales for themselves. If your brand has enemies, beware, maybe they are trying to get back to you for revenge. Whatever the reason, you should try to find the holes in your brand and first of all secure your business website.

Why you need Security

When your website is hacked, the first thing you will lose is a reputation and your business revenue. If you have user information in your website, your customers will lose trust in you, as hackers can steal their information too. Also, your domain might become blacklisted, which means it will take a lot of time and energy to clean up. So just how you might protect your physical business office, with CCTV and other types of theft protection, you should act for securing your business website too.

How to Secure

1-      Web Hosting

One of the most important ways to secure your website is to have it based in a secure hosting. In case of WordPress CMSs, we recommend using a WP-Managed hosting like Siteground. For a normal business website, the GrowBig plan is a great place to start. It includes automatic WordPress core updates and plugin updates. Also, the PHP server and MySQL database is also always up-to-date. This plan also offers security scans, as explained in point 7 of the article. Not using a secure hosting is like placing your wallet on the sidewalk for passer-by’s to pick up if they need it. The hosting service provider acts as the main container and security wall of where your website is placed. So no further comments, think twice when you want to purchase your business hosting.

2-      Admin Area

Nowadays technology has advanced so much that you can tell the platform of a website by just installing a plugin like Wappalyzer. So if anyone can tell your website technology through such plugins or through the structure of your website URL, then they can access the backend URL as well. Hackers will know the backend URL of a Joomla website is /administrator as a default, or a WP website will be /wp-admin, or for a Drupal 8 is /user/login. In order to secure your business website, you can change your backend admin area URL to another phrase that cybercriminals can’t guess easily. To take extra measures, you can disable directory and file browsing through your .htaccess file as well.

3-      Passwords

Careful what kind of passwords you use for your backend admin. In order to truly secure your business website, you should use passwords with over 8 characters, and usage of both small and capital letters, and numbers and symbols all combined. You can use online password generators like this one or this one to create strong passwords. Also, note to not use the default “admin” as your username.

4-      Login Attempts

Limit the login attempts of your website backend so if cybercriminals are using the brute force method, they won’t be able to infiltrate. Brute force attacks are a trial and error method to find your username/password by applications used to decode your encrypted data. You can always limit login attempts with plugins like Login LockDown for WP.

5-      Backups

If you have a great hosting like Siteground, as I mentioned in the first point, it will get automatic backups for you and preserve them for up to 30 days. You can always get manual backups from your website using backup plugins like Duplicator or WP-DB-Backup for WordPress CMS. Remember to store your backups in 2 locations, one on the cloud and one locally to reduce any risks.

6-      Use SSL

SSL stands for Secure Sockets Layer. As a default, a web browser uses HTTP to communicate to a web server and show you the information of a website. Now if you are entering data in a form, such as an online shop, or any other kind of information such as logins, contact info, this information is at risk. So, SSL provides a secure channel between these two devices and creates an encrypted protocol on this communication. HTTP on its own will be insecure and subject to eavesdropping attacks as the data being transferred will be plain text between the two endpoints. But SSL secures the information by encrypting it and securing it from interception. You can tell if a website is using SSL if there is HTTPS in the URL, instead of HTTP. Also you will see a padlock on the address bar.

7-      Scanners

If you’re using a WP website or another CMS, there are security scanner plugins, such as the Sucuri Security Scanner which belongs to a global security firm, Sucuri Inc. with specialization in WP Security. This plugin will offer security activity auditing, file integrity monitoring, remote malware scanning, blacklist monitoring, effective security hardening, and much more.

8-      Extra measures with WAF

WAF stands for Web Application Firewall (WAF) which is setting up a firewall to control traffic before the malicious traffic hits your website. A WAF will monitor, filter and block data packets that can cause harm to your website. It can be network-based, host-based or cloud based. Sucuri has a WAF/IPS plan offered here, which can be a layer of extra security on your website, protecting you from evolving threats, DDoS attacks, and other forms of hacking.

Let’s Recap

I hope this article gives you a scope of what you need to do to secure your website. In case you have a WP website, this article is also a great reference to read more. Let us know in case you have any questions or need to secure your business website.

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Case Study: Desert Grove Database MS

A Start

One of our latest work, Desert Grove database management system, based in UAE, was first a start-up idea back in September 2016. The main founder, Mr. Michel Kalai came to our teams, as we had done a few projects with him before. Comelite teams and Project Department worked closely with Mr. Kalai to analyse, guide and prepare the foundations of Desert Grove database management system.

At the start, the client initially needed something flexible, with the ability to build on to it, and at the same time, displaying uniqueness and elegance. As explained in the intro, the Desert Grove story began with a simple idea: enable anyone to create the perfect environment to enrich one’s personal life to the fullest.

As most start-up ideas, our teams combined with the client, had to do define goals, targets, analyse the flows and much more. Finally, after 3 months of planning, going back and forth, the plan was ready.

Getting the Wheels Rolling

The Desert Grove application was based on Laravel, a PHP framework popular for speedy development, simple syntax pattern, database flexibilities and secure mechanisms. Providing a smooth interface for the custom development, Comelite teams took advantage to base the Desert Grove application on this MVC platform, with its function-rich libraries.

Desert Grove Case Study1

Needless to mention, the Comelite teams also prepared the main company logo with authentic design, and the divisions logos, business cards and letterheads.

Get to Know the Purpose

Desert Grove consists of 4 main divisions, Spas and Pool Construction, Landscaping, Design & Consulting, and Retail. Customers coming to the web application have the easy experience of choosing from swim spas, movable floors, marina pools and other services.

Desert Grove Case Study2

Desert Grove Case Study3

The application includes many forms allowing the user to custom apply for their exact request. This might include pool repairs and maintenance, cleaning, or spas and movable floors to the exact dimensions you will need.

The forms, the blogs page, the newsletter as well as all the website pages have been integrated with Hubspot Marketing/Sales platform enabling the company to track and measure visits and interactions from potential clients, in order to improve conversion to sales.

Technical Challenges and Backend

Desert Grove Case Study4The project had a lot of challenging curves, in which each page had its own layout so we had to use a unique system to accommodate the different themes and variables of each page. First we had an HTML/CSS design for each page, but later decided to develop the project on October CMS, based on Laraval. October CMS would allow us this flexibility to give a custom layout per page, as well as to allow the client to make edits in the backend area. Our teams also developed a custom October CMS module for the customer area and project management, allowing the client to create customer accounts, update the project status and more.

The language module was also modified to accommodate the application, as it was a bilingual application.

End Note

It was a pleasure to work with Mr. Kalai on this long-term project and Comelite teams wish the best of luck for the Desert Grove business, and if you need a pool or spa, or services in this industry, make sure to pay a visit to this website!

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9 Steps to Jump Start your Idea

See How You Can Jump Start Your Idea

In our line of work, we have met with many creative people, seeking to jump start their idea. In the world of business, everyone strives to find a unique way of creating a new business line, or maybe a new trend, or any sort of way to reach out to a new market and hit the gold mine. So how can you jump start your idea? Take a look at a few tips below.

1.      Define your goal and target audience

The first thing you need to ask yourself is what is your main purpose and goal for your idea? What makes you different from others before you? Once you define that, you need to detail out your target audience, such as their age group, gender, business sector or walk of life, and most importantly, the region, whether it will be local or global?

2.      Brainstorm, brainstorm, brainstorm

The best way to get everything down to jump start your idea, is to brainstorm all you have. Write it anywhere you are comfortable with, either an excel sheet, google sheet, a google keep note, a physical notebook, anything that will help you expand and build on.

3.      Research similar competitors

Finding people or businesses with similar ideas will help you find your competitors, and also differentiate your idea from others. You can also summarize the advantages and disadvantages of your competitors and build on to them to make your idea better.

4.      Plan out priorities and phases

One of the best way to jump start your idea is to start phasing it out and determining what is the most important. Prioritize your ideas and features. Try to simplify it and start simple and flexible. If you start with a big step for the future, you will miss out on the present. So even a small calculated step will take you move forward.

jump start your idea

5.      Write down all the flows

This part might be hard for you as the idea founder, so you can always hire a tech team to do it for you. But the main point to jump start your idea is to write down every single flow. For example, say I am a founder of an online marketplace for selling services. I have to start writing the flow of where the users first login/signup, to where they pick their role, to where they define their services as a service provider or search for services as a service buyer and so on. It might be 10 flows; it might be 50 or even more. What’s important is that you get it all documented. Think of all the conditions, all the obstacles, and even the very straight forward flows.

jump start your idea

6.      Wireframes, Screens, Pages

When you reach this step, then you have moved forward a giant leap to jump start your idea. Creating wireframes, screens, pages is the step after your flow documentation. A great tool for creating this phase is Draw.io, or others like Balsamiq or JustinMind. Once the wireframes are in place, you can use tools like Invision App to show the flow.

7.      Hosting, Storage

According to your idea and business size, you should think about the method of hosting and storage. For example, will you need a cloud plan? A shared plan? Maybe a dedicated server or a managed VPS will be your solution. In this article you can see different types of hosting explained.

8.      Final Document

Somewhere between steps 4-6, you should start preparing a Requirement Analysis Document, or your documented and technical business plan. Without this documented plan, you won’t be able to jump start your idea. This document should include a clear view of what you will deliver, the exact screens/pages, features/functions, and user scenarios. This document should be so clear that will be the guide and hard copy of the path to take for the development team.

9.      Timing & Testing

Remember to set a timing for your start and go live. You need to consider planning, design, development, and of course quality assurance testing. Think of how to keep it maintained after go live, and how you will link the next phases to your new idea.

End Note

I hope you got a brief idea on how to jump start your idea. In our upcoming project Universal Restaurant, which will go live this month, we’ll later elaborate on the steps taken and how it went live.

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Authentic Web Design: Tmreya

On the final months of 2017, I had the privilege to work with the Tmreya company, main HQ based in KSA. We developed their website, and now developing the app. Those of you who have been in the Middle East might have heard of it, but the brand itself is authentic and elegant, so we thought of implementing the same authenticity for their website. Now, in this article, I wanted to point out some features of the website and how it’s a great sample for authentic web design.

Definite Brand

One of the things that adds authenticity to Tmreya, is that it has a well-defined brand. A brand doesn’t mean just a logo, it usually consists of an Identity Guideline, including the brands main color codes, typefaces, and a brief explanation of the brands purpose and representation. There are some great examples here if you want to see more. It will include information about the brand proportions, color policy, background, incorrect versions, and other imagery or art graphics. All this info will add value to an authentic web design for our teams.

authentic web design

Beautiful Media used in Authentic Web Design

When you have a product or service, you should be able to show it off. Tmreya does a great of job of doing this. I must confess, when I first saw their YouTube channel I went searching for chocolate! So weather if it’s video or photos, you should know the exact purpose of it and show it off just the right way. For example, in Tmreya Product pages, the photos are simple HQ photos of each product shown all alone on a white background (with great lighting), one of the best practices of ecommerce and product show cases. I must say, without the beautiful photography contributing to authentic web design, the website won’t have half the value it has now.

authentic web design

Ecommerce Features

One thing that makes this website dynamic and fun to get back to, is the ability to order online. The payment systems implemented is COD, in case the customer wants to pay on delivery, as well as HyperPay and Sadad, two very popular payment gateways in the KSA.

As Tmreya has several branches all over KSA alone, our teams also implemented a custom system in the delivery options, meaning that orders will require you to provide your location and nearest branch, thus sending notifications to that branch upon that order. This speeds up their customer service, as well as allows them to control sales as per location as well.

If you make an order, you will also notice that shipping rates, taxes and minimum order rates are configured through the Woocommerce platform, allowing the website owner to make maximum usage of the website features.

Using the reports in the system, they can monitor sales per dates, product count of purchases, refunds, number of orders and more.

Bilingual

This stylish website is also fully bilingual, in which in the Arabic version, it is using the exact typeface of its identity guidelines, The Sans. It’s fully RTL interface can be seen here.

authentic web design

Mobile App

Comelite teams are working to finalize the Tmreya app as well, which will be released next month, using APIs to connect to the current website and reflect it in the app, providing a compact view and mechanism for Tmreya clients to make their chocolate product orders.

Social Media

Tmreya has is also renown for beautiful and mouth-watering imagery in their social media platforms, such Instagram and Twitter, which our teams used to show a feed of it in the footer of the website as well, not to mention one of their latest videos, as they constantly have updated appetising videos.

End Note

Up to now, it has been a pleasure to work on such an authentic web design for Tmreya. We are pleased to welcome all our clients to use it as a sample and even learn from the business methods to improve their brand. It will be an honor to introduce their app once that is released as well.

Let us know in case you need help to improve your brand or want an authentic web design.

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5 Success Factors for your Business Startup

In the digital transformation era, many business startups strive to find a place in the ever-growing market. Before, I’ve mentioned what you need to do to prevent failure in your business, but today, we’ll discuss what the key success factors sum up to in a business startup. According to business startup statistics, there is no elevator to success and you have to take the stairs. It needs delicate planning, hard-worked for efforts, summing it up, failure, and getting up and trying again. So, to help those on the start line, I’ve mentioned a couple of success factors for business startups:

1: Start the Idea, Go Phase by Phase

Your business startup might be a new innovative idea, or it might be something inspired by another business. Whichever the idea, you can help build it by detailing it out, breaking it into phases, and setting timelines and dates on it. Your success factor won’t depend on the strength of your idea or the originality of it, but it WILL depend on how you plan it out, execute it and persist on it.

 2: Determine your Business and Growth Strategy Success Factors

One of the most important success factors in business startups is your strategy. You have to know who your target customers are, their region, age group, lifestyles and so on. Moreover, what sets you ahead of your competitors and makes the difference? These are questions you have to first ask yourself to be able to determine your strategy. You will then need to work with statistics and set your goals, how many leads you plan to hit on the first week, your conversions, sales, and your growth rate percentage. According to this article, 90% of startups failed just because they made a product no one wanted. So first, plan and set out to determine all the aspects of your business strategy.

3: Training and Acquiring Skills

In today’s business, people love to work for what they do, and startups encouraging development of the skills and knowledge of their employees have the highest success factor rate. Your staff need direction and organization but you should always give room for growth  in their skills and provide the necessary resources for self-training or occasional training sessions to keep everyone in line.

4: Capital and Equity Success Factors

Everyone knows, in order to start a business you need a base capital source. Maybe you have an external investor, or have crowd funded your initial equity but be careful in your starting steps. From the very start, you should consider an accountant as your CFO to control the cash-in and cash-out flows, and be able to calculate the final ROI. Needless to mention, an ERP application to manage your accounts is one of the most vital success factors.

5: Organize, Manage, Grow with an All-in-One

Last but not least, face it, you’re in 2017. EVERYTHING is digital. Manual tracking of your sales, accounts, and purchases is out of date. Controlling your leads, market, quotes is essential to be in line with your social media and marketing tactics. You need an All-in-One application, to manage all your departments separately, release energy of yourself and your employees by automating your system (instead of tedious manual work, which always ends up wrong), an overview to measure and manage your growth. Trust me, you might think, ok I need to get started a bit, but as the famous quote says “If you fail to plan, you plan to fail”…

Here are some real statistics form 2016 on how an ERP can affect your business and lead to success so even if you scroll and look at a few of the numbers, you’ll get the idea.

Bottom Line

There are much more success factors in a business setup than listed here and if you have a will to realize your dream, you are bound to do it for sure. As a word of advice, see and read on what others have gone through and what roads have been paved. Be in line with technology and use what it offers to push yourself forward and up the ladder of success.

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7 Ways to Start your Business Spring Cleaning

With spring on its way, it is best to greet Mother Nature’s most flourishing season with a flourish in your business. Of course, business renovations are always necessary but you can do a business spring cleaning to give a fresh start to the new season and increase your business opportunities and pave your strategy. So how can you get a head start to greet the green season? Read below to find out.

1.      Extract Staff Talent

Many of your staff can contribute to your business with additional energy they have and growing skills. You can provide new responsibility opportunities to your staff so your business grows and to help employee growth as well. You might also consider shuffling your company roles to see how to get jobs done best, and reconsider your operation methods. This might require new role definitions, redistribution of staff responsibilities or even hiring new people

2.      Spring Clean your Online Presence

With the upcoming season, consider business spring cleaning in your social media, from updating media covers to give a new look, to website redesigns and revamps, or to even add an extra seasonal video to introduce your brand.

3.      Spring Clean your Strategy

Sit with your board and list your goals and missions, and analyze which you have reached since the start of the year. Re-analyze your tactics and work methods. Here, you need to gather your statistics, and count your leads, contacts, sales and net income. Revise your content and business strategy as needed, and get a head start into spring. Here you can also get help from your customers and do a customer survey to your target audience to assess yourself and your services/products. If you have Salesforce as your working management system, it provides many methods to get this done.

4.      Spring Cleaning for Your Procrastinated Tasks

This year, stop talking about getting things done, just do it and check it off your To Do list. You can always outsource your delayed tasks that you run away from, or you can get help from colleagues. However, the most important thing is to set a date, and get it DONE. This way you will spring clean your task list and free your mind and thoughts, ready to accept new fresh ideas.

5.      Spring Clean your Brand

In the green season, consider a business spring cleaning to your logo and brand representation. There are varieties of ideas, from adding new colors and symbols or maybe a seasonal video and advertising. You can also ask your customers what they like/dislike from your brand and think of a logo revamp.

Business Spring Cleaning - Your Brand

Business Spring Cleaning - Your Brand

6.      Spring Clean your Accounts

This might be a tedious task to do, but extremely vital. See which of your accounts are inactive and clear them up, or remove additional software from your computer. Remove cluttered and disorganized files from your archives and literally clean up your desktop. Organize your bookmarks, your emails, customer lists and your workflow system. Get things organized and fresh!

7.      Final Business Spring Cleaning: Make it Nice and Pretty

Well, now that you are actually doing a business spring cleaning, spend time to actually rejuvenate and renovate your office area. From beautifying your office exterior look with seasonal flowers, to adding a special seasonal tweak to your interior, any new change will lift up the spirits of your business and create positivity among your staff.

Final Word

Nevertheless, we should get ready to greet spring ASAP. Time will fly by with a wink of your eye so take advantage of these business spring cleaning ideas to rejuvenate your business.

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Restaurant Ideas: Digital Innovation

Restaurant Ideas: Digital Innovation

As a customer in the vast market of restaurants, I believe it’s very important to have new restaurant ideas. This will not only attract and keep your customer loyal, but it will show off your restaurant as a creditable up-to-date business who respects the main principles of business growth and innovation.

In our digital world today, restaurant ideas are endless, from digital menus, to loyalty plans to new menu ideas and special events. In the past months, I had the honor of working and providing our services for a couple of restaurants, 2 new openings and others, in Saudi Arabia and UAE. Also, in my daily life activities, I’ve checked how restaurants around me operate (without them noticing) and gave them a score in terms of their innovation and restaurant ideas, their loyalty patterns, cordiality, and customer service. So below, I thought to provide some concise info on the newest restaurant ideas that can take your restaurant business to another level.

Pre-Marketing Restaurant Ideas

If you’re a startup, get your buzz out in the internet through Instagram and Facebook and Twitter. Create an excitement on what dishes you will provide, what specialties you will have, and create a delicious landing page. Pre-marketing ideas are endless, from referrals to newsletter subscriptions to other types of promos. You might think that you’re too busy for it, but this will build your future customer base.

restaurant ideas: Reserve It Landing Page

Reserve It Landing Page

Large Poster Design

Create a LARGE poster for your new monthly dish, and put it in front of everyone’s eyes, from transport ads to billboards to online ads. There are numerous ideas on the internet but just be simple and innovative, that will draw the most attention. Just imagine your potential customers, coming out of their offices on lunch break, and they see a large quality poster of your special dish on the billboard in front of their building. Now you should know that humans crave for what they see, so invest in LARGE restaurant ideas.

restaurant ideas - Arabzad Branding

Digital Menus

Admit it, technology will increase your sales, draw more attention to your restaurant and spread the word of mouth either on social media or locally. One of the best restaurant ideas are digital menus. Just recently we did a menu app for a restaurant in UAE, and the app is actually a digital menu with a dynamic backend, including slideshow of image items, title, price and description, and bilingual as well. There are many sorts of digital menu boards and apps, and you can choose your display device, then have updated dynamic info for your customers.

Loyalty Matters

I’ve gone to many restaurants and fast food places but the best restaurant ideas that attracts me the most is the one that will reward me for coming back. Face it, people want to get something for coming back to you. There are many loyalty methods you can use, from special day discounts, to a point system to gift cards.

Restaurant Ideas: Video Marketing

Video marketing is actually another modern innovative method to boost your business. You can do an intro of your restaurant, or an intro of your Order App or website and branding, or simply show clean modern shots of your clients enjoying your service. Comelite’s video department has new styles such as 2D, Promotional, Whiteboard and more to present your business in a 1 to 2 minute video.

Looks ARE Important

How your restaurant looks and the first impression you leave will definitely have a deep effect on your target audience. From your exterior look and signage, to your interior design, you have to consider the environment you want to create. You might want to create an easy-going fun environment, or maybe an antique quaint place to eat, but whatever the choice, choose your colors, spacing, equipment and décor wisely. One of my favorite coffee shops had a nice restaurant idea, by hanging their uniforms and sample equipment all over the walls, making it friendly and lively. So be creative and innovate, and get help from professionals.

restaurant ideas - Interior design

Closing Up

I can go on with more ideas, but in order to be in line with the digital revolution, you need to stay fresh with your restaurant ideas. There are many sources you can find as a restaurant owner to keep your business up to date, from listening to social media, researching blogs and reading restaurant online magazines. Anyhow, feel free to contact me for consultation and renovation in your digital strategy.

 

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